Core Viewpoint - The "Understanding China" International Conference in Guangzhou focuses on the theme of "New Quality Productivity Driving the Digital Transformation of Publishing," emphasizing the need for innovation in the publishing industry to achieve high-quality development in the digital age [1][4]. Group 1: Industry Challenges and Opportunities - The publishing industry is at a critical juncture, transitioning from traditional book publishing to knowledge service providers, facing challenges such as limited traditional distribution channels, single commercial monetization, insufficient technology application, and a shortage of interdisciplinary talent [5]. - The rapid development of new technologies, such as artificial intelligence, offers new possibilities for upgrading the entire publishing chain, while the "Publishing+" cross-industry integration model is breaking industry boundaries and expanding value space [5][6]. Group 2: Insights from Industry Leaders - Pan Weizhi, General Manager of Guangzhou Xinhua Publishing Group, highlighted the importance of innovation and reform in driving the publishing industry forward, stating that the forum aims to gather industry wisdom and promote high-quality development [6]. - Wu Shulin, Vice Chairman of the National Innovation Conference Academic Committee, emphasized that the path to high-quality development lies in optimizing new growth and revitalizing existing resources within the Chinese publishing industry [8]. Group 3: Digital Transformation Strategies - Jiang Yanping, Vice Chairman of Beijing Kaichuan Information Technology Co., discussed the necessity of digital transformation in publishing, which involves leveraging technology to create a complementary online and offline development model, focusing on data-driven strategies to enhance research, marketing, and existing product advantages [12]. - Wang Fang, Chairman of the Foreign Language Teaching and Research Press, introduced the concept of redefining publishing in the AI era, focusing on upgrading publishing management, reshaping corporate culture, and cultivating digital talent [15]. Group 4: Innovations in Publishing - Xiao Fenghua from Southern Publishing Media emphasized the need for "content flow, technology flow, and talent flow" to inject new vitality into the industry, predicting that the future of intelligent publishing will feature personalized knowledge services, co-creation content ecosystems, and intelligent platforms for value protection [18]. - Jiang Chuanyang from Zhejiang Publishing United Group highlighted the integration of digital economy with traditional industries, advocating for comprehensive transformation across production factors, innovation systems, and business models [21]. Group 5: Local Initiatives and Achievements - Chen Xiaodan, Deputy Director of the Guangzhou Municipal Party Committee Propaganda Department, shared that Guangzhou publishing has been innovating and promoting high-quality publications, including significant works that reflect traditional culture and the city's charm [26][29].