沱牌酒(国际版)

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走进联合国教科文组织总部、邀请海外嘉宾做客《舍得智慧人物》,舍得酒业以文化为锚点加速国际化布局
Sou Hu Wang· 2025-05-28 04:44
Group 1 - The event "Taste of China" was held at UNESCO headquarters in Paris, showcasing Chinese culture and promoting dialogue between Chinese and global civilizations [1][4][6] - Shendao Liquor, representing traditional Chinese culture, received high praise for its products, enhancing the recognition of Chinese liquor culture among foreign consumers [3][10] - The event featured innovative formats such as "intangible cultural heritage performances + digital interactive experiences," highlighting the unique charm of Chinese culinary culture [6][8] Group 2 - Shendao Liquor presented several flagship products, including "Wisdom Shendao" and "Tuo Pai Liquor," emphasizing the long-standing heritage and cultural significance of its brewing techniques [8][10] - The company aims to leverage cultural narratives to expand its international market presence, with a focus on storytelling that resonates across cultures [11][13] - Shendao Liquor has reached 36 countries and regions, with a reported average sales growth of 200% in key overseas markets last year, indicating a strong international expansion strategy [13][15] Group 3 - The upcoming International Aged Liquor Festival in Paris aims to further enhance overseas consumers' understanding of Chinese liquor culture [15] - The company's strategy aligns with China's broader cultural soft power initiatives, positioning Chinese liquor as a global cultural ambassador [15]