Tik Tok和小红书的传播局限，决定了我们需要更多外宣平台来填补空白。这两大平台的内容核心多聚焦于娱乐化、生活化场景，无论是Tik Tok的短视频 娱乐、创意挑战，还是小红书的美食美妆、日常分享，都难以承载更系统、更深入的中国故事。纽约大学软实力专家袁绍御曾指出，当前中国数字内容浪 潮为世界提供了了解中国的"情感切入点"，但这种影响多停留在表面，难以触及中国的发展理念、制度优势与文明深度。芝加哥全球事务委员会2025年10 月的民调显示，逾半数美国受访者支持对华合作接触政策，这一转变离不开现有平台的推动，但要让国际社会真正理解中国式现代化的内涵、中华文明的 精髓，仅靠碎片化的生活内容远远不够。此外，两大平台的受众群体多集中于年轻群体，对中老年群体、专业领域从业者等群体的触达能力有限，而这些 群体恰恰是国际社会中理解中国、传递中国声音的重要力量，需要专门的平台实现精准触达。 | 同将中文 | c TikTok 直播大屏 | | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | GHIL+0 ...

Group 1 - The core viewpoint of the articles highlights the significant growth of China's gaming industry in the global market, with a projected revenue of $20.455 billion (approximately 144.026 billion RMB) from self-developed games by 2025, marking a 10.23% year-on-year increase and continuing a trend of exceeding 100 billion RMB for six consecutive years [1] - The success of Chinese games abroad is not only in terms of sales but also in cultural influence, as companies are now focusing on cultural empowerment and system output, integrating Eastern cultural elements into gaming experiences [2][3] - The rise of games like "Black Myth: Wukong" and "Jin Yong's Heroes" showcases the potential of Chinese cultural themes, such as martial arts, to resonate with global audiences, transforming traditional narratives into interactive experiences [3] Group 2 - The gaming industry is increasingly viewed as a platform for cultural exchange, with the ability to engage players in a participatory manner, thus enhancing the global appeal of Chinese culture [3] - The integration of Chinese philosophical concepts into games enriches the narrative and makes it more relatable to international audiences, showcasing values like justice and courage that have universal appeal [3] - The competitive landscape of the cultural market necessitates systematic policy support for Chinese cultural products to ensure their success in international markets, as governments often provide substantial backing for local cultural industries [4]

Core Viewpoint - The trend of "Becoming Chinese" reflects the growing interest and recognition of Chinese culture among foreign netizens, showcasing China's cultural appeal and the evolving dynamics of cross-cultural exchange [8][9][10]. Group 1: Cultural Engagement - The "Becoming Chinese" phenomenon began with a video by an American Chinese influencer, which gained over a million views and encouraged foreign viewers to adopt Chinese lifestyle habits [10]. - Many foreign participants have shifted their dietary habits to include traditional Chinese foods, expressing enjoyment and a desire to learn more about Chinese cooking [10][11]. - This cultural trend has led to a two-way interaction, with Chinese netizens sharing their lifestyle tips, creating a sense of community and connection across cultures [11][12]. Group 2: Cross-Cultural Exchange - The increasing interest in Chinese culture is linked to China's rising global influence and the improved perception of its daily life among foreign audiences [12][13]. - The trend has evolved from mere observation to immersive participation, indicating a shift in foreign attitudes towards a more nuanced understanding of Chinese culture [11][12]. - The "Becoming Chinese" movement is characterized by a grassroots cultural resonance rather than top-down cultural export, fostering a more equitable cultural exchange [17][18]. Group 3: Tourism and Accessibility - China's recent policy changes, including visa facilitation and the establishment of free trade zones, have enhanced international tourism, allowing more foreigners to experience Chinese culture firsthand [13][15]. - The number of foreign visitors to China has significantly increased, with a reported 40.6 million foreign arrivals, marking a 27.2% year-on-year growth [15]. - The appeal of Chinese daily life and culture is becoming a vital part of China's image abroad, as tourists share their experiences through social media [15][16]. Group 4: Youth Perception - The younger generation in the U.S. is increasingly drawn to Chinese culture, with trends indicating a desire to engage with Chinese products and social media platforms [16][17]. - The popularity of Chinese media, such as animated films and video games, has contributed to a positive perception of Chinese culture among young people globally [16][17]. - The "Becoming Chinese" trend serves as a new avenue for cultural exchange, emphasizing shared human aspirations for a better life [17][18].

Core Insights - The game "Yan Yun Shi Liu Sheng" has achieved remarkable success in the global market, with over 15 million overseas players within a month of its launch, highlighting a shift from "Chinese products going global" to "Chinese narratives going global" [2][3][4] Group 1: Game Performance and Cultural Impact - "Yan Yun Shi Liu Sheng" reached 500,000 players within 40 minutes of its PC and PS launch and topped the App Store free game charts in over 50 markets within 24 hours of its mobile launch [2] - The success of "Yan Yun Shi Liu Sheng" is part of a broader trend, with another game, "Black Myth: Wukong," projected to sell over 28 million copies and generate sales of 9 billion yuan by the end of 2024 [2][4] - The games reflect a new phase in China's gaming industry, focusing on telling Eastern stories through a cultural lens rather than merely catering to Western aesthetics [4][5] Group 2: Government Support and Business Environment - The success of "Yan Yun Shi Liu Sheng" is attributed to Hangzhou's favorable business environment and comprehensive industrial ecosystem, which includes talent attraction and innovation support policies [6][19] - Hangzhou has implemented various supportive policies for the gaming industry, including financial incentives and streamlined processes for game approvals, contributing to a significant increase in the number of games approved [20][28] - The city has established key platforms and international exchange events to support technology development and international exposure for gaming projects [21] Group 3: Cultural Heritage and Modern Expression - Hangzhou's rich cultural heritage, including Song Dynasty culture and other historical resources, provides a unique foundation for game development, allowing creators to draw inspiration from local history [22][23] - "Yan Yun Shi Liu Sheng" incorporates extensive historical research, recreating significant cultural artifacts and events, thus creating an interactive digital museum of Chinese culture [23][24] - The games have successfully bridged cultural gaps, allowing global players to engage with Chinese narratives and traditions, transforming them into a universal language of understanding [24] Group 4: Real-World Impact and Future Directions - The success of these games has extended beyond the virtual realm, positively impacting local tourism and the esports industry, aligning with Hangzhou's policies to integrate gaming with cultural tourism [25][26] - High-profile esports events are being organized in Hangzhou, enhancing the city's global influence and driving related industry growth [26] - The experiences from "Yan Yun Shi Liu Sheng" and "Black Myth: Wukong" provide valuable insights for China's cultural export strategy, emphasizing the importance of cultural identity and technological innovation in the gaming sector [27][28]

Core Insights - In 2025, Chinese cultural IPs are gaining global recognition, showcasing a more open and diverse image that attracts international audiences [1][2] - The success of Chinese animated films, such as "Ne Zha," which grossed over 15.9 billion RMB, highlights the effective integration of traditional cultural elements with modern storytelling [2] - The rise of Chinese cultural products, including trendy toys, reflects a shift towards emotional and spiritual consumption, creating a global buying frenzy [4] Cultural Impact - A variety of Chinese pop culture products are becoming popular worldwide, fostering a surge in tourism to China as international influencers share their experiences [6] - Tourists are engaging in immersive cultural experiences, such as learning traditional crafts and exploring historical sites, which enhances their understanding of Chinese civilization [6][9] - Visitors express admiration for the blend of modern and traditional elements in Chinese architecture and culture, indicating a strong interest in the country's heritage [9][11]

Core Insights - NetEase (NTES.US) shares rose by 2%, reaching $138.08 [1] - The overseas version of NetEase's open-world martial arts game "Where Winds Meet" has surpassed 15 million players in its first month [1] - The PC version achieved over 9 million players in two weeks and ranked second on the Steam bestseller list [1] - The mobile version topped the free games chart in 60 markets on the App Store, marking it as a significant cultural export from China [1]

Core Insights - The overseas version of NetEase's martial arts open-world game "Where Winds Meet" has surpassed 15 million players in its first month since release [1][2] - The PC version achieved over 9 million players within two weeks and ranked second on the Steam bestseller list [1][2] - The mobile version has topped the free game charts in 60 markets on the App Store, marking it as a significant cultural export from China [1][2] Company Strategy - The game's release is seen as an opportunity for Chinese game developers to tell Chinese cultural stories to a global audience [1][2] - As the first martial arts open-world game led by Chinese technology and focused on Chinese narratives, it aims to enhance the global perception of Chinese culture [1][2] - The company plans to adapt the game for more devices and implement additional localized languages to provide an immersive experience of traditional Chinese culture [1][2]

Core Insights - The article highlights the global release of NetEase's open-world martial arts game "Where Winds Meet," which achieved over 500,000 players within 40 minutes and over 2 million players in 24 hours, ranking in the top charts on multiple platforms [2][4][12]. Group 1: Game Performance and Reception - The game reached a peak of over 190,000 concurrent players on Steam and ranked 7th in global sales and 5th in most played games on the platform [2]. - It also ranked in the top 3 of the PlayStation sales charts in 7 markets and achieved the 2nd position on the Twitch game charts shortly after launch [2]. - The game has received high praise from overseas users, with its martial arts elements like "acupoint striking" and "Tai Chi" becoming popular discussion points, sparking interest in learning Chinese and exploring Chinese culture [4]. Group 2: Cultural and Technological Impact - "Where Winds Meet" serves as a cultural ambassador, showcasing Chinese history and culture through interactive gameplay, including over 1,200 artifacts and various traditional martial arts [5][10]. - The game is built on the self-developed Messiah engine, which enhances its visual quality, allowing players to experience dynamic environmental changes and realistic graphics [11]. - The game has been recognized for its innovative design, winning the 2025 Red Dot Design Award for its globalized experience language [7]. Group 3: Community Engagement and Cultural Exchange - Players are taking on the role of cultural ambassadors, creating content that explains the historical and cultural significance of the game, fostering a new wave of cultural exchange [13][16]. - The game has attracted a community of over 40 million domestic players, who engage in discussions about martial arts, history, and intangible cultural heritage, creating a vibrant cultural ecosystem [16]. - "Where Winds Meet" has been recognized as one of the top ten cultural IPs in China for 2025, indicating its role in promoting Chinese culture on a global stage [16].

Core Insights - NetEase's open-world martial arts game "Where Winds Meet" has achieved significant global success, with over 500,000 players within 40 minutes of its overseas launch and over 2 million players within 24 hours [1][3] - The game has received high praise for its quality and immersive experience, showcasing Chinese culture through various martial arts elements, which has sparked interest in learning Chinese and exploring Chinese culture [3][4] Group 1: Game Performance - The game reached a peak of over 190,000 concurrent players on Steam and ranked in the top 7 for best-selling games and top 5 for most played games globally [1] - It also ranked in the top 3 of the PlayStation sales charts across 7 markets and achieved the second position on the Twitch game charts [1] Group 2: Cultural Impact - "Where Winds Meet" serves as a cultural ambassador, promoting Chinese history and culture through its interactive gameplay, which includes over a hundred traditional martial arts and intangible cultural heritage techniques [4][6] - The game has created a wave of interest in Chinese culture, with players engaging in cultural exchanges and learning about Chinese traditions [12][14] Group 3: Technological Innovation - The game utilizes the self-developed Messiah engine, which enhances visual effects and realism, allowing players to experience dynamic environmental changes [10][11] - It features advanced motion capture technology to accurately portray martial arts movements, blending traditional Chinese culture with modern gameplay design [10] Group 4: Community Engagement - The game has fostered a vibrant community where players take on the role of cultural guides, sharing knowledge about Chinese history and culture through various platforms [12][14] - The player base has exceeded 40 million domestically, creating a rich cultural exchange environment centered around martial arts and historical discussions [14]

Group 1 - The core theme of the event was the internationalization of Chinese cultural products, focusing on the "new three items" of online literature, web series, and online games [2] - The event featured discussions on content creation, copyright cooperation, cross-border operations, and localization strategies for cultural products [2] - The Thai film market was highlighted as a competitive environment for film production, encouraging Chinese companies to engage in filmmaking and industry exchanges in Thailand [2] - The Middle Eastern market was identified as a significant opportunity for Chinese game content, with a call for increased exports of popular games to the region [2] - Global strategies for promoting top cultural IPs were shared, providing valuable insights for the international operations and cross-industry collaborations of Chinese cultural IPs [2] Group 2 - Practical experiences of Chinese online novels and comics entering markets in South Korea, Indonesia, and Thailand were discussed, emphasizing a dual-driven ecosystem of local creation and global distribution [3] - The event included a signing ceremony for cooperation among three parties to build a cultural industry platform for better outreach of Chinese film content to Southeast Asian audiences [3] - The afternoon session focused on the export practices of trendy toys, new retail, traditional food, and cultural brands, exploring how Chinese brands can effectively tell their stories in overseas markets [3] Group 3 - The Brazilian Foreign Trade Chamber's participation marked a significant step in expanding cooperation in traditional crafts, innovative design, and sustainable development between China and Brazil [4] - Insights were shared on the global practice of "commercial and cultural symbiosis," highlighting the successful internationalization of Chinese classical culture [4] - The analysis of China's AI development under the context of US-China relations emphasized China's advantages in AI infrastructure, industry chain, and global market expansion capabilities [4] Group 4 - The discussion on the future golden period for Chinese cultural design consumer brands to go global highlighted the importance of business models, brand premium, and operational capabilities [5] - The event concluded with a focus on the need for one-stop service solutions for brands looking to expand internationally, using the "New Hangzhou Line" as a case study [5] - The overall event illustrated a vision for the internationalization of Chinese culture, emphasizing resource linkage and cross-border cooperation to enhance the global presence of Chinese cultural brands [5]