Workflow
中国文化出海
icon
Search documents
澳大利亚汉学家魏华德:中国已准备好被世界更好地了解
Zhong Guo Xin Wen Wang· 2025-09-24 04:19
中新社北京9月24日电(苏婧欣 赵婧姝)"我在1985年19岁的时候第一次来到中国,如今已过去了40 年。"澳大利亚汉学家魏华德近日在2025北京文化论坛接受记者采访时说,现在世界对中国的了解越来 越多,同时中国也已准备好被世界更好地了解。 魏华德是澳大利亚威尔顿国际集团副总裁,也是对中国文化有着独到见解的汉学家。他告诉记者,中国 传统文化中有许多元素都能引起国际社会的共鸣,比如中国美食、道教与儒家思想等。 谈及本次论坛"文化和科技融合发展"的年度主题,魏华德说,技术能让表达变得更加丰富,让文化传播 变得更加有效。他举例说,如今借助沉浸式技术,人们可以360度全方位欣赏中国名画或经典建筑,而 不再局限于平面的图像,这类技术的普及,正帮助人们更深入地理解和欣赏彼此的文化。 魏华德认为,东西方交流不能是单方面的信息输出,必须搭建双向"桥梁",双方都应主动摒弃先入为主 的成见,通过沉浸体验去理解彼此的文化。如今东西方拥有更多的"共鸣点",而非"碰撞点"。 魏华德说,这次在北京文化论坛上,他看到了中国在文化传播领域所呈现的共识、和谐与协作精 神,"我非常愿意成为连接中国和世界的桥梁"。(完) 在魏华德看来,电影《功夫 ...
国产互动影视游戏《盛世天下》全球销量破百万套
Zheng Quan Ri Bao· 2025-09-22 16:13
9月22日,中国互动影视游戏《盛世天下》官方微博介绍,该游戏的全平台总销量(含海外)已超过一百 万套。 此外,相关数据显示,《盛世天下》移动版自9月9日上线后,连续多日稳定在苹果iOS娱乐付费榜第 一。 若以官方售价39元计算,《盛世天下》全平台销售额已突破3900万元。值得一提的是,《盛世天下》的 海内外口碑仍在提升,讨论热度也居高不下,仅小红书的话题浏览量就超过了2.6亿次。事实上,目前 《盛世天下》仅上线了上篇《媚娘篇》,未来下篇《女帝篇》的上线,则有望进一步推动销售额增长。 公开信息显示,《盛世天下》是一部以中国唐代为灵感创作的互动影视游戏,背后制作公司为 NewOneStudio,该公司曾于2019年制作了业内首部出圈的互动影视游戏《隐形守护者》。而《盛世天 下》相比《隐形守护者》,制作成本显著提高。同时,游戏宣传也获得了腾讯的支持,例如相关宣传植 入了腾讯旗下热门游戏《王者荣耀》《元梦之星》。 谈及《盛世天下》的火爆,DataEye研究院研究总监刘尊对《证券日报》记者表示:"《盛世天下》凸显 了中国文化'出海'的优势。中国历史文化底蕴足,给游戏'出海'提供了太多好素材。例如《盛世天下》 把唐朝的服 ...
《黑神话:悟空》精彩亮相布加勒斯特东欧动漫展
人民网-国际频道 原创稿· 2025-09-14 09:01
人民网华沙9月13日电(记者禹丽敏)9月12日,布加勒斯特中国文化中心组织的《黑神话:悟空》 展台精彩亮相罗马尼亚布加勒斯特东欧动漫展,成为此次活动中的热点,为罗马尼亚观众带来了一场别 开生面的中国文化体验。 此次中国展台以《黑神话:悟空》为主题,设置了游戏体验区和游戏动画展播区,吸引了大量观众 驻足。游戏中对中国神话场景的细腻描绘,如云雾缭绕的花果山、神秘庄重的雷音寺等,让现场体验的 观众仿佛置身于那个充满奇幻色彩的西游世界。 动画展播区播放了游戏科学特别提供的多个《黑神话:悟空》精彩动画。生动的画面、扣人心弦的 音乐以及充满中国文化底蕴的故事,引得观众们不时发出阵阵赞叹。罗当地参展嘉宾艾利克斯兴奋地表 示:"之前只是听说过这款游戏很火,今天在这里亲身体验和观看动画展播,真的被震撼到了,游戏中 的中国文化元素太迷人了,每一个场景、每一个角色都像是在讲述着古老而神秘的故事。" 主办方表示,《黑神话:悟空》此次亮相东欧动漫展,不仅展现了中国游戏产业的实力,让罗马尼 亚民众看到中国在游戏研发领域已达到世界一流水准,具备制作高品质 3A 游戏的能力,更为中国文化 产业出海搭建了一座桥梁。通过游戏这一深受全球年轻人喜 ...
老铺黄金(06181):2025年中报点评:恪守高端品牌定位,新客渗透驱动增长
Changjiang Securities· 2025-09-11 15:21
Investment Rating - The investment rating for the company is "Buy" and is maintained [7]. Core Insights - In the first half of 2025, the company achieved revenue of 12.35 billion, representing a year-on-year growth of 251%. The net profit attributable to shareholders was 2.27 billion, with a year-on-year increase of 286%. After adding back stock incentive expenses, the net profit attributable to shareholders was 2.35 billion, reflecting a growth of 291% [2][4]. Summary by Relevant Sections Company Performance - The company reported a same-store sales growth of 201% in the first half of 2025, with a total of 41 stores after opening 5 new locations. The new stores include locations in Beijing, Shanghai, and Singapore, while also optimizing existing store spaces [7]. - Online sales contributed 1.62 billion in revenue, marking a year-on-year increase of 313%, with significant performance during the Tmall 618 sales event [7]. Financial Metrics - The gross profit margin decreased by 3.1 percentage points to 38.1% in the first half of 2025, while the net profit margin increased by 1.0 percentage point to 18.4%. The inventory turnover days improved from 195 days in 2024 to 150 days in the first half of 2025 [7]. Strategic Initiatives - The company has implemented a new round of stock incentive plans, with expenses increasing by 494% to 83.3 million in the first half of 2025. The mid-term dividend proposed is 9.59 per share, with a payout ratio of 73%, indicating confidence in long-term growth [7]. - The company is focusing on high-end branding and expanding its global presence, with the first overseas store opening in Singapore in June 2025, aiming to capture growth opportunities in the Southeast Asian jewelry market [7]. Earnings Forecast - The projected earnings per share (EPS) for 2025, 2026, and 2027 are expected to be 27.7, 38.2, and 47.9 respectively, indicating strong growth potential [9].
老铺黄金(06181):深度系列之三:品牌蕴力升阶,出海破圈蓄势
Changjiang Securities· 2025-08-10 23:30
Investment Rating - The report assigns a "Buy" rating for the company [11][13]. Core Viewpoints - The report emphasizes the company's systematic advantages and potential for leapfrog growth, particularly through its globalization strategy and focus on the Southeast Asian jewelry market [3][8][10]. Summary by Relevant Sections Company Overview - The company, founded in 2009, positions itself as a high-end brand of traditional Chinese gold, leveraging a strong management team and effective employee incentives to build a comprehensive competitive advantage across branding, products, channels, and customer service [9][19]. Financial Performance - For 2024, the company is projected to achieve revenue of 8.5 billion and a net profit of 1.47 billion, representing year-on-year growth of 168% and 254% respectively [9][26]. The company has seen significant growth in its product offerings, particularly in gold-inlaid diamond products, which accounted for over half of its revenue in 2023 [27][29]. Globalization Strategy - The company has initiated a global expansion strategy, with its first overseas store opening in Singapore in June 2025, aiming to tap into the growing demand in the Southeast Asian jewelry market [10][11][38]. The region's population of 610 million and rising middle-income demographic present substantial growth opportunities [43][44]. Market Dynamics - The Southeast Asian jewelry market is expected to grow at a CAGR of 14% in Indonesia, 13% in Singapore, and 8% in Malaysia from 2021 to 2024, driven primarily by rising gold prices and resilient demand for gold jewelry [10][11][43]. The competitive landscape is relatively fragmented, providing opportunities for the company to increase its market share [10][11]. Product and Channel Strategy - The company focuses on innovative product designs that combine traditional craftsmanship with modern aesthetics, aiming to redefine consumer perceptions of gold jewelry [29]. It prioritizes securing premium retail locations in top shopping districts, enhancing brand visibility and customer experience [32][36]. As of July 2025, the company operates 42 stores, with a significant presence in high-end shopping areas [32][36].
泡泡玛特王宁:想成为树一样的企业,新时代的中国文化是「世界级的文化」
IPO早知道· 2025-07-21 08:19
Core Viewpoint - Pop Mart aims to establish itself as a deeply rooted enterprise, akin to a tree, leveraging China's rich culture, strong manufacturing capabilities, and vast market potential [2][19]. Group 1: Company Development and Strategy - Pop Mart has pioneered the trendy toy category in China, previously known as designer toys, and has significantly promoted this culture through events like the Beijing International Trendy Toy Expo [6]. - The company reported a sales figure exceeding 3 billion yuan for its popular IP, Labubu, in the previous year, indicating its rapid growth and international recognition [7]. - Pop Mart's strategy involves transitioning from merely selling products to selling culture, aiming to create high-value products that resonate globally [8]. Group 2: Market Expansion and Internationalization - The company anticipates that its overseas revenue will surpass domestic sales by 2025, with a projected revenue of 5.07 billion yuan in 2024, reflecting a year-on-year growth of 375.2% [12][13]. - Pop Mart's international expansion is supported by China's robust manufacturing and market advantages, allowing it to serve as a platform for global artists [14]. - The company emphasizes a gradual and focused approach to international growth, prioritizing quality and local adaptation over rapid expansion [15]. Group 3: Cultural and Artistic Integration - The founder believes in the power of design and beauty as a driving force for industry growth, suggesting a shift from mere existence to a focus on aesthetic value [21]. - Pop Mart's marketing strategy is rooted in cultural expression, utilizing blind box sales as a unique language to engage consumers [10]. - The company aims to balance artistic uniqueness with commercial viability, striving to create a respected brand that conveys beauty and warmth [18].
如何看待拉布布畅销?人民日报记者专访泡泡玛特创始人!
券商中国· 2025-07-21 04:18
Core Viewpoint - The article discusses the rapid growth and cultural significance of Pop Mart, particularly its flagship product, the Labubu toy, highlighting its transformation into a global IP and the company's strategic approach to marketing and international expansion [1][4][13]. Group 1: Company Overview - Pop Mart has pioneered the trendy toy category in China, previously known as designer toys, and has significantly influenced the industry by promoting toy culture through events like the Beijing International Toy Expo [3]. - The company reported over 3 billion yuan in sales for Labubu last year, indicating its successful penetration into the global market [4]. Group 2: Cultural Impact and Marketing Strategy - Pop Mart aims to transition from merely selling products to selling culture, emphasizing the importance of high-value products that reflect Chinese culture on a global scale [5]. - The company utilizes a blind box marketing strategy, which has become its unique language, contributing to its brand identity and consumer engagement [7]. Group 3: International Expansion - In 2024, Pop Mart's overseas revenue is projected to reach 5.07 billion yuan, a year-on-year increase of 375.2%, indicating a strong international growth trajectory [8]. - The company plans to replicate its success in international markets, leveraging China's manufacturing capabilities and market size to support global artists in developing IP [9]. Group 4: Future Vision and Challenges - Pop Mart aspires to become a long-lasting enterprise, akin to a tree with deep roots, emphasizing the importance of cultural integration and local operations in its international strategy [12]. - The company acknowledges the challenges of entering foreign markets, including cultural and regulatory adaptations, and emphasizes a gradual, focused approach to expansion [10].
LABUBU爆火,“情绪”之外的原因更稀缺
3 6 Ke· 2025-06-12 11:35
Core Viewpoint - LABUBU has gained immense popularity recently, attributed to its emotional value and several other critical factors such as social media sharing, celebrity endorsements, collaborations, high resale prices, and national strategy [1][4]. Group 1: Emotional Value and Social Media - LABUBU provides emotional value, becoming a social currency among young people who share their experiences with the product [1]. - The concept of "晒娃" (showing off children or pets) has evolved into a trend where young people showcase LABUBU as a substitute for traditional parenting [9][41]. Group 2: Celebrity Influence - The influence of celebrities, particularly Lisa from the Korean girl group BLACKPINK, has significantly contributed to LABUBU's global popularity [10][12]. - High-profile endorsements from various celebrities have positioned LABUBU as a trendy accessory, further driving its demand [10][12]. Group 3: Collaborations and Partnerships - LABUBU has engaged in numerous collaborations, including partnerships with brands like Pronounce and Luckin Coffee, which have helped it penetrate various market segments [17][19]. - The brand's collaborations span across different industries, including music and sports, enhancing its visibility and appeal [17][19]. Group 4: High Resale Prices - LABUBU products have seen significant price increases in the resale market, with some items selling for several times their original retail price [16][25]. - The phenomenon of consumers queuing for hours to purchase LABUBU products mirrors the excitement seen during high-demand product launches, such as the iPhone [23][25]. Group 5: National Strategy and Cultural Impact - The success of LABUBU is recognized as a symbol of China's shift from being a manufacturing hub to a center for global creativity [44]. - Government support and media coverage have highlighted LABUBU as a successful case of cultural export and innovation in the toy industry [44][35]. Group 6: Summary of Key Factors - The explosive growth of LABUBU can be attributed to five essential factors: social media sharing, celebrity endorsements, strategic collaborations, high resale values, and alignment with national interests [34][45].
中国潮玩改写文化出海剧本
Zhong Guo Xin Wen Wang· 2025-06-11 02:29
Group 1 - The core viewpoint of the article highlights the global craze for the Chinese toy Labubu, which has led to long queues at stores worldwide and a significant increase in the stock price of Bubble Mart, surpassing a market capitalization of 300 billion HKD [1] - Labubu is being compared to Hello Kitty by institutions like JPMorgan, indicating its rapid rise as a new generation super IP and providing a new narrative for Chinese culture going global [1] - The success of Labubu reflects a shift in China's cultural export strategy, moving from mere representation of Eastern elements to creating culturally resonant products that appeal to global consumers [2] Group 2 - Labubu's popularity demonstrates the effectiveness of localized creation in breaking cultural barriers, with designs tailored to different regional aesthetics, thus enhancing emotional connections with local cultures [2] - The rise of Labubu signifies a transformation from "Made in China" to "Created in China," showcasing improved design capabilities and establishing a presence for Chinese brands in the global toy market [3] - The success of Labubu serves as a model for the potential of Chinese IPs to combine manufacturing and creative capabilities, capturing global consumer emotional needs and gaining international recognition [4]
“出海”如何更出彩(人文茶座)
Ren Min Ri Bao· 2025-06-08 01:08
Group 1: Cultural Performance and Reception - The dance drama "Yongchun" performed in Russia received overwhelming acclaim, with a 20-minute applause at the end of the show, and has been staged over 200 times in 49 cities worldwide [1] - Chinese youth incorporated traditional martial arts into street dance at a world competition in Paris, achieving a top-four finish, marking the best result for Chinese participants in this event [1] - The integration of dance and martial arts has been noted to create a profound cultural experience that resonates with audiences, leading to a "breaking the circle" effect [1] Group 2: Global Cultural Influence - Chinese online literature has reached users in over 200 countries, with approximately one-fifth of the global population celebrating the Spring Festival in various forms [1] - Traditional cultural elements are being adapted in literature, theater, film, and games, resonating with diverse audiences through shared values of truth, goodness, and beauty [2] - The blending of traditional Chinese values with modern contexts allows for a deeper connection with global audiences, facilitating cultural exchange [2] Group 3: Cross-Cultural Engagement - Understanding different cultures and customs is essential for fostering emotional resonance and mutual understanding [3] - The performance of Chinese opera in Vienna showcased humor and local language integration, successfully engaging foreign audiences and creating a desire for future interactions [4] - Embracing new media and technology can enhance the dissemination of Chinese culture, as seen in projects like the Dunhuang Mogao Caves VR experience and the game "Black Myth: Wukong," which utilize modern techniques for cultural storytelling [4]