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南京市雨花台区暖冬消费季暨首届国际美食荟将盛大启幕
Xin Lang Cai Jing· 2025-12-19 13:19
Core Viewpoint - The Nanjing Yuhuatai District is hosting the "Warm Winter Consumption Season" and the first International Food Fair from December 19 to 21, aiming to enhance consumer engagement and showcase the district's efforts in promoting consumption and quality improvement [1][19]. Group 1: Event Overview - The event is themed "Warm Winter Time · Trendy Yuhuatai" and integrates international cuisine, auto exhibitions, cultural experiences, and street performances into a three-day immersive consumer culture festival [1][19]. - The International Food Fair is a key highlight, featuring over 60 food brands from more than ten countries and regions, organized into five thematic exhibition areas [3][19]. Group 2: International Food Fair Highlights - The fair includes a "Taste of France Market," endorsed by the French Business Investment Agency, showcasing French certified brands for the first time in Nanjing [3][19]. - Other international brands, such as Korean champion coffee and German beer, will also make their first offline appearances, creating a blend of international flavors and local specialties [3][19]. Group 3: Additional Attractions - The event features the "Peppa Pig Warm Winter Adventure" exhibition, designed for family engagement with interactive experiences [9][19]. - An auto exhibition area will present exclusive winter offers from well-known car brands like Li Auto, Wanjie, and BYD, alongside local enterprises showcasing agricultural products and cultural crafts [11][19]. Group 4: Commercial Impact - The event coincides with the one-year anniversary of the Nanjing Yuhuatai Wanxiang Tiandi, which aims to enhance commercial upgrades and consumer experiences through various promotional activities [16][19]. - The initiative reflects a government-led, enterprise-operated, and market-driven approach to invigorate the local commercial ecosystem and promote Nanjing as an influential international consumption center [19][20].