Group 1 - The 2025-2026 "Happy Ice and Snow Season" has commenced at the Nanshan Ski Resort in Beijing's Miyun District, featuring a promotional event for ice and snow tourism in the Beijing-Tianjin-Hebei region [1] - The ice and snow season will last until March 2026, offering diverse entertainment options for citizens, including over 20 upgraded ski trails catering to all skill levels and night skiing experiences [1] - During the ice and snow season, visitors can enjoy various attractions such as the winter ice waterfall and "bubble lake" at Taoyuan Xiangu Scenic Area, as well as ice climbing at Yunmeng Gorge [1] Group 2 - Miyun District has introduced a comprehensive consumer promotion policy covering four sectors: scenic spots, accommodation, dining, and retail, with over 80 discount measures [2] - Key scenic spots like Gubei Water Town and Zhangyu Aifei Castle are offering free admission and discounted tickets with additional benefits, while selected hotels and boutique inns are providing accommodation discounts and exclusive vacation packages [2] - An innovative "ticket root economy" model allows visitors to exchange ski ticket stubs for dining vouchers and retail discounts at 28 participating businesses, enabling multi-sector benefits with a single ticket [2]

Group 1 - The 2025-2026 Miyun Happy Ice and Snow Season has been launched, running until March 2026, featuring various promotional policies across four sectors: attractions, accommodation, dining, and retail, with over 80 discount initiatives [1][3] - During the ice and snow season, visitors can enjoy winter attractions such as the ice waterfall and "bubble lake" at Taoyuan Xiangu Scenic Area, and ice climbing experiences at Yunmeng Gorge [3] - The event includes a range of activities, such as free admission at Gubei Water Town throughout December, a New Year temple fair at Yexiantai Scenic Area during the Spring Festival, and various snow sports competitions [3] Group 2 - Key scenic spots like Gubei Water Town and Zhangyu Aifei Castle are offering free tickets and discounted tickets with additional benefits, while eight key hotels and boutique inns are providing accommodation discounts and exclusive vacation packages [3] - An innovative "ticket root economy" model allows visitors to exchange ski ticket stubs for dining vouchers and retail discounts from 28 participating businesses, creating a new consumption experience with multi-sector benefits [3]

Core Insights - The "Happy Ice and Snow Season" event in Miyun District will run from December 7, 2025, to March 2026, offering diverse winter activities for residents and tourists [2] - The event emphasizes ice and snow sports, with upgraded ski resorts in Miyun providing over 20 ski trails catering to all skill levels, including night skiing options [4] - Various cultural and tourism products are being integrated, including scenic spots and unique experiences like hot springs and ice climbing [4] Group 1 - The event features a series of exciting activities during the New Year and Spring Festival, including free admission to key attractions and various ice and snow competitions [6] - A "ticket root economy" model has been introduced, allowing visitors to exchange ski ticket stubs for discounts at 28 participating businesses, enhancing the consumer experience [7] - Multiple promotional policies covering attractions, accommodation, dining, and retail have been launched, offering over 80 discount measures across key locations [8]