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泡泡玛特毛利率70.3%持平爱马仕,直播事故员工称79元挂链定价过高
3 6 Ke· 2025-11-07 09:36
Core Viewpoint - In the first half of 2025, Pop Mart's gross profit margin reached 70.3%, significantly higher than major competitors such as Apple (47.18%), LVMH (66.84%), Richemont (67.2%), and nearly on par with Hermès (70.67%) [1] Group 1 - Pop Mart's gross profit margin of 70.3% in the first half of 2025 is a strong indicator of its financial health and competitive positioning in the market [1] - The company’s gross profit margin is notably higher than that of leading luxury brands, suggesting a robust pricing strategy and brand strength [1] - A recent incident during a live stream raised concerns about the company's public image, as a staff member commented on the high price of a product, indicating potential issues with customer perception [1]