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波司登全新高端系列'AREAL'
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助力波司登(03998)全新高端系列落地 营销巨头艾德韦宣(09919)迎多重增长动力
智通财经网· 2025-11-04 06:47
Group 1 - Bosideng has launched a new high-end series "AREAL" in collaboration with creative director Kim Jones, showcasing Eastern craftsmanship on a global stage [1] - Edvance Group has played a significant role in Bosideng's brand transformation and high-end strategy, indicating a clear growth opportunity for Edvance in the high-end market [1] - Edvance Group has achieved a market share of 13.8% in high-end brand experience marketing in Greater China, serving over 550 world-class brands [1] Group 2 - LVMH's third-quarter performance exceeded market expectations, with organic revenue growth of 2% in the Asia-Pacific region, signaling a recovery in high-end consumption [2] - The recovery of the Chinese luxury market and the move of local brands like Bosideng towards high-end positioning are expected to benefit Edvance Group, leading to a structural increase in brand marketing budgets [2]