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“夜经济”激活中国假日消费的新动力
Yang Guang Wang· 2025-10-08 01:06
Core Insights - The night economy has seen significant growth during the National Day and Mid-Autumn Festival holidays, driven by immersive experiences and innovative business models, enhancing consumer vitality and the integration of culture and tourism [1][3] Group 1: Night Economy Development - Various regions are exploring new paths for night economy development through technology and business model integration, significantly boosting consumption [1][2] - The use of advanced technologies such as drones, holographic projections, and AI-generated content is enhancing the nighttime visual experience and creating engaging cultural tourism consumption scenarios [2][3] Group 2: Consumer Engagement and Data - Nighttime activities such as night rides, dining, shopping, and tourism have become popular choices among tourists, acting as a vital engine for consumption [3] - Key data from the holiday period indicates a 14.3% year-on-year increase in foot traffic across 60 major commercial districts in Beijing, while Chongqing's Guanyinqiao commercial area saw daily foot traffic exceed one million, with a sales increase of 18.4% [3] - In Shaanxi Province, the first day of the holiday recorded a total revenue of 47.5931 million yuan in national-level nighttime cultural and tourism consumption areas, marking an 8.07% year-on-year growth [3]