Core Viewpoint - The beer industry is experiencing a significant slowdown, entering a deep adjustment period, while Taishan Beer, with its differentiated approach, has reported impressive performance in the first quarter of 2024 [1] Group 1: Company Performance - Taishan Beer achieved a net profit of 3.86 million yuan in Q1 2024, representing a year-on-year increase of 621.6% [1] - From January to April 2024, Taishan Beer’s sales grew by 12% year-on-year [1] - The sales of Taishan Raw Beer are expected to remain stable, with profits reaching 16.11 million yuan, an increase of 1.03 million yuan or 6.8% year-on-year [3] Group 2: Investment and Development - The company has increased its R&D investment this year, launching new products such as Taishan Raw Beer 'Golden 7' and herbal series [5] - Taishan Beer invested 450 million yuan in a new factory in Foshan in 2021 and has spent over 200 million yuan on capacity expansion and digital transformation in the past five years [6] - The company has added a production line with a daily capacity of 40,000 bottles and constructed 24 fermentation tanks of 300 tons each [6] Group 3: Marketing and Distribution - Taishan Beer has focused on digital transformation in marketing and logistics, including the use of bottle cap QR codes for consumer interaction [9] - The company has consistently provided over 10 million yuan in bottle cap red envelopes annually since 2016 [9] - In February 2024, Taishan Beer signed contracts with 283 new stores during its first factory investment promotion event, setting a record for brand promotion events [9] - The company has established a logistics system to ensure timely delivery, with a production-to-delivery time of just three hours [9]