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释放冰雪经济动能
Xin Lang Cai Jing· 2025-12-24 19:52
Core Viewpoint - The article highlights the development of the ice and snow industry in Eerguna City, Inner Mongolia, which is leveraging its unique geographical and climatic conditions to enhance the "ice and snow + sports + cultural tourism" offerings, thereby driving economic growth [1] Group 1: Industry Development - Eerguna City has introduced a variety of unique activities such as border ice fishing, snowfield horseback riding, water-splashing ice formation, ice and snow traversing, and cross-border shopping [1] - The integration of multiple business models within the ice and snow industry is seen as a pathway to sustainable growth and economic dynamism [1]
创新业态释放“冬雪夏凉”资源优势新活力 “高端赛事+大众活动”添彩花样冰雪
Yang Shi Wang· 2025-11-23 08:38
Core Viewpoint - The winter sports tourism industry is experiencing significant growth, with various ski resorts enhancing their offerings to attract more visitors as the new snow season begins. Group 1: Ski Resort Developments - The Yabuli Ski Resort in Heilongjiang has opened 4 new ski trails, optimizing the layout for different skill levels, now offering a total of 5 trails including 1 advanced, 1 intermediate, and 3 beginner trails [1][2] - The resort plans to gradually open more trails based on weather and snowmaking conditions, and is introducing new vacation products to enhance the "ski + vacation" experience for visitors [2][4] Group 2: Visitor Statistics and Experience Enhancements - Since the opening on November 7, the Yabuli resort has received over 30,000 visitors, with an average daily attendance of over 2,000, marking a 12% increase compared to the same period in 2024 [4] - The resort is set to host over 30 professional and community ice and snow events this season, leveraging its facilities and aiming to create a diverse event landscape [6][8] Group 3: Other Regional Developments - In Mohe, new winter tourism experiences are being introduced, including a snowmobile forest crossing project that has gained popularity among tourists [10][12] - Mohe has opened its first "water-splashing ice" studio to enhance visitor experience and safety, providing specialized equipment and guidance [14] - The city has established a comprehensive tourism service standard system, covering 228 service standards across various aspects of tourism [17] Group 4: Infrastructure and Accessibility Improvements - The Tian Ding Mountain Ski Resort has upgraded its facilities, adding 1,000 new ski boards and enhancing service areas, with over 120 certified ski instructors available [22] - New highway access has been opened to facilitate easier travel for visitors to ski resorts in the region [24] Group 5: Event Hosting and Visitor Engagement - Zhangjiakou is actively hosting world-class ice and snow events to attract tourists, with over 500,000 visitors recorded in the first month of the new snow season [28] - The region is also integrating skiing with other activities such as education and wellness, aiming to maximize its seasonal resources [27]