Core Insights - The event on November 28 showcased the debut of "BMW New Generation Concept Intangible Cultural Heritage Creative Products," developed in collaboration with Tsinghua University professors and intangible cultural heritage representatives [1] Group 1: Project Overview - In May, the BMW Love Fund supported 10 representatives from various intangible cultural heritage crafts, including lacquer art, weaving, embroidery, carving, ceramics, metalwork, woodwork, and bamboo weaving, to design conceptual creative products for the new generation [3] - The project involved a cross-disciplinary collaboration between heritage artisans and Tsinghua University professors, aimed at creating innovative products that blend traditional craftsmanship with modern design [3] Group 2: Product Highlights - The "Flowing Light" mobile energy art piece was inspired by the cylindrical battery of the new generation vehicles, featuring unique ceramic exteriors crafted by Tang Sancai artisans, moving away from conventional plastic or metal designs [3] - The "Weaving Dreams and Embroidery" series, developed by Miao embroidery artisans from Yunnan in collaboration with Tsinghua professors, includes a variety of products such as clothing, home decor, automotive accessories, and toys, centered around the revival of Miao embroidery and wax dyeing [3] - The BAVA bear, a character from Bavaria, is dressed in Miao embroidery clothing that incorporates BMW design elements, serving as a cultural ambassador that connects traditional craftsmanship with contemporary trends [3] Group 3: Corporate Social Responsibility - These innovative "new heritage species" are a result of BMW's 19-year commitment to supporting intangible cultural heritage representatives, demonstrating the company's dedication to corporate social responsibility and the revitalization of cultural heritage [5]