Core Insights - The "Zhejiang You Li" program aims to promote Chinese gift culture globally by integrating local traditional brands and products through a digital platform [1][3][5] - The initiative is part of Zhejiang's broader strategy to enhance its cultural brand and digital economy, leveraging its rich cultural heritage and innovative marketing [1][5] Group 1: Program Launch and Objectives - The "Zhejiang You Li" official mini-program was launched on August 10, focusing on integrating Zhejiang's time-honored brands, intangible cultural heritage products, and specialty industries [1] - The program seeks to create an international cultural consumption platform, enhancing the global influence of Zhejiang's civilization brand [1][3] Group 2: City Partner Recruitment and Market Activation - The city partner recruitment has a zero-threshold policy, offering multiple subsidies to merchants and consumers to stimulate market activity [3] - Initial selected products include culturally significant items such as Hangzhou silk, Huzhou writing brushes, Shaoxing rice wine, and Longquan celadon, which will be promoted globally through a comprehensive media strategy [3][5] Group 3: Strategic Resources and Internationalization - The platform will provide three core resources for participating enterprises: brand certification, direct consumer subsidies, and connections to domestic and international supply chain leaders [3] - The initiative aims to facilitate the internationalization of Zhejiang brands through trade exhibitions, cross-industry collaborations, and digital marketing [5] Group 4: Technological Integration and Consumer Experience - The "Zhejiang You Li" program will utilize e-commerce advantages and technologies like artificial intelligence and blockchain to enhance cross-border consumer experiences [7] - The program aims to create a closed-loop ecosystem that connects merchants, boosts consumption, and achieves mutual benefits for all stakeholders [7]