Core Insights - The popularity of grassroots sports events like "Su Super" football and "Zhe BA" basketball is rising, with record attendance and engagement levels [1] - These events are driving local economic growth through increased consumer spending in areas such as dining, accommodation, and transportation [2][3] Group 1: Event Popularity and Participation - "Su Super" football has set new attendance records, while "Zhe BA" basketball has attracted 1.65 million viewers both on-site and online [1] - "Zhe BA" basketball has seen 250 matches in its first phase, with 77.88 million on-site attendees and over 100 million online viewers [1] Group 2: Economic Impact - Grassroots events have low entry barriers and high local engagement, stimulating immediate consumption in local businesses [2] - Local governments are promoting these events with ticket benefits that include discounts on attractions, dining, and transportation, enhancing the economic impact [1][2] Group 3: Marketing Opportunities - Local businesses and brands view grassroots events as cost-effective marketing platforms, with sponsorship opportunities available for small enterprises [2] - Major platforms like Taobao and media outlets are leveraging these events for marketing, maximizing visibility and sales through online promotions [3] Group 4: Sustainable Growth - For grassroots events to achieve sustainable economic growth, they must align with local sports preferences and traditions, enhancing community engagement [3] - The integration of grassroots events into the broader sports industry can stimulate demand for sports equipment, event planning, and advertising, creating a comprehensive economic ecosystem [3]

Group 1: Cultural Consumption - The cultural experience center in Hebei's Xinhua Bookstore has upgraded its space by incorporating intangible cultural heritage projects, leading to a 65% increase in daily foot traffic during the summer [4] - Sales of cultural and creative products exceeded 800,000 yuan, while surrounding dining consumption grew by 30%, creating a positive cycle of "cultural experience - surrounding consumption" [4] Group 2: Sports Events - The "Zhe BA" basketball league in Zhejiang has sparked enthusiasm among fans and brought together sports enthusiasts, contributing to a surge in community sports events [7] Group 3: High-Temperature Economy - In Jilin's Hunchun, air conditioning sales increased by 120% due to high temperatures, with local cold noodle brands selling over 300 servings daily, leading to a 45% rise in cold drink orders on delivery platforms [10] Group 4: Tourism and Recreation - The Yangming Mountain scenic area in Hunan developed a "forest healing" experience project, attracting 120,000 visitors during the summer and increasing income for surrounding rural guesthouses by 60% [13] - The "I Spend a Day in the Song Dynasty" project in Kaifeng's Qingming Riverside Garden has seen a significant increase in customer spending, with average stay duration for study tour groups extending to 6.5 hours, boosting secondary consumption to 45% [15]