Core Insights - Guotai Real Estate has been recognized for its long-term commitment and continuous innovation in the "Good House" exploration, receiving significant awards such as "Annual Good House Practitioner" and "Leading Enterprise in Brand Reputation" from China National Radio [1][3] Group 1: Brand Recognition and Market Position - In 2025, "Good House" was included in the government work report, attracting widespread attention and marking a significant milestone for the real estate sector [3] - The awards received by Guotai Real Estate serve as authoritative recognition of its efforts to reshape its brand core through transformation and innovation [3] Group 2: Product Development and Innovation - Guotai Real Estate adheres to a product-oriented philosophy, launching the "Ocean Life Aesthetics" brand proposition at the end of 2022, integrating marine elements into residential products [4] - The company has introduced three major products in Xiamen, leading the fourth generation of residential trends, showcasing its understanding of "Good House" through high-quality living solutions [6] Group 3: Delivery and Customer Satisfaction - As of December 12, 2025, Guotai Real Estate has delivered 5,263 residential units across nine projects in various cities, achieving an overall delivery rate exceeding 97.6% during the concentrated delivery period [12][14] - The "Beautiful Heart Delivery" brand emphasizes high-quality service and craftsmanship, ensuring customer trust and satisfaction [12][14] Group 4: Community Engagement and Digital Transformation - The "Hi Neighbor" community brand has been revitalized, focusing on creating a comprehensive community ecosystem through various activities and services [15] - Guotai Real Estate has launched the "Guotai Key Club," a digital membership platform that enhances service experiences and community interactions, attracting over 20,000 participants in its inaugural event [18][20] Group 5: Long-term Strategy and Industry Adaptation - Guotai Real Estate's exploration of "Good House" has been ongoing for nearly 40 years, demonstrating a commitment to long-term principles and continuous innovation in response to industry changes [20] - The company aims to create a solid foundation for a better life, helping families find a sense of belonging in urban environments through its persistent efforts [20]