Core Insights - Hisense is entering a period of explosive growth with advancements in RGB three-color backlight technology, AI image quality chips, and strategic collaborations with competitors like Midea Group in AI applications and smart logistics [1] - The launch of the new laser television, the Exploration X1, aims to bring cinema-level projection technology into homes, featuring high-end components typically found in expensive cinema equipment [1] - Hisense has developed the Nano Spectrum Selective Screen Pro, achieving a stable brightness of 1000 nits and an environmental light blocking rate of 87%, significantly outperforming traditional LCD TVs [3] Product Developments - The Exploration X1 Ultra 120-inch model is priced at 69,999 yuan, while the base model, Exploration X1 92-inch, starts at 21,999 yuan, with additional discounts available [3] - Hisense plans to release larger versions of the Exploration X1, including 139-inch and 150-inch models, with the latter being comparable in size to half a standard badminton court [3] Market Positioning - Hisense emphasizes emotional connections in its marketing, promoting the idea that its laser televisions can create a warm and memorable family environment [4] - The company's television activation rate is 1.43 times the industry average, and the engagement with movie content is 1.81 times higher than the industry average [5]

Core Viewpoint - The article highlights the advancements in television technology, particularly focusing on Hisense's innovations in large-screen TVs, which are redefining the viewing experience in the living room era known as the "WALL era" [1][7]. Group 1: Technological Innovations - Hisense has introduced the world's first 116-inch RGB-Mini LED TV, which sets a new standard in television picture quality through its advanced RGB three-dimensional color control technology [3][4]. - The RGB-Mini LED TV utilizes RGB backlighting and Hisense's AI picture quality chip to achieve high color performance, wide viewing angles, high brightness, and low energy consumption [4]. - Hisense's Micro LED technology allows for customizable screen sizes, with the capability to support displays up to 271 inches, enhancing the home cinema experience [6]. Group 2: Market Position and Consumer Trends - The trend of "the bigger the wall, the bigger the TV" is becoming prominent, indicating a shift in consumer preferences towards larger screens [6]. - Hisense has established itself as the leader in the global large-screen market, particularly in the 100-inch segment, which positions the company to continue influencing the television trends in the living room [7]. - The company is responding to consumer demands for eye protection with its laser TV technology, which features zero harmful blue light and other protective measures, enhancing the viewing experience [6].