Core Insights - The 2025 China International Tourism Trade Fair has officially opened in Hainan, marking the first national-level high-profile international exhibition since the full closure of the Hainan Free Trade Port, attracting representatives from over 100 countries and regions to explore new opportunities in the cultural tourism industry [1] - Shenzhou Car Rental launched an autonomous driving tourism ecological solution during the fair, highlighting its L4 level autonomous driving service along the eastern route of Hainan's circular tourism highway as a key innovation in smart tourism [1] Group 1: Event Overview - The fair features a "Sunshine Hainan Exhibition Area" covering over 12,000 square meters, showcasing Hainan's rich tourism resources and signaling its development as a "more open, convenient, and attractive world-class tourist destination" post-closure [1] - The event integrates all 18 cities and counties of Hainan into six major themed tourism routes, emphasizing the deep integration of cultural tourism and technology [1] Group 2: Autonomous Driving Initiative - Shenzhou Car Rental has established the world's first L4 level autonomous driving tourism highway service along a 400-kilometer route, connecting popular tourist spots such as Haikou Qilou Old Street and Sanya Tianya Haijiao [2] - The autonomous driving service allows tourists to rent vehicles without the need to focus on driving, enhancing their experience with smart features like customized routes and intelligent tour guides [2] Group 3: Ecosystem Development - The company is launching the "SPACE Z Shenzhou Station" initiative to enhance its service ecosystem, with the first station operational in Hainan's Mulan Bay, offering AI interactive games and fast charging services [3] - Shenzhou Car Rental is upgrading its service points along the route to include not just car rentals but also tourist information stations, transforming the rental transaction into a comprehensive service experience [3] Group 4: Market Impact - The introduction of the smart driving tourism ecosystem is expected to redefine the relationship between people, vehicles, and scenery, making travel itself a significant part of the destination experience [3] - This initiative aligns with the ongoing release of policy dividends from Hainan's Free Trade Port, promoting deeper integration of culture and tourism, and providing an innovative model for the future of the global tourism industry [3]

神州租车自动驾驶旅文生态已经形成了一个清晰的逻辑闭环：以智能硬件打造移动空间，借智慧导游填 充内容与交互，凭生态配套延伸服务链条，最终由数据资产驱动系统持续进化。因此，神州租车智能驾 驶旅文生态是以"车"为智慧移动空间，重塑"人—车—景"交互关系，将路途时间转化为沉浸式价值体 验，真正实现"全员享受，全程自在"的美妙旅程。 本报讯(记者矫月)近日，2025中国国际旅游交易会在海南正式开幕。作为海南自由贸易港全岛封关运作 后迎来的首个国家级高规格国际展会，本次大会吸引了全球超100个国家和地区的旅游机构代表参与， 聚焦自贸港文旅产业开放发展新机遇。神州租车有限公司(以下简称"神州租车")在展会期间发布自动驾 驶旅文生态解决方案，其落地的海南环岛旅游公路东线L4级自动驾驶服务，成为本次展会智慧旅游创 新亮点。 因此，智能驾驶旅文生态不仅创造了新型旅行方式，更打造了全新的旅游消费模式。它让自驾游用户更 高频地踏上旅程，同时帮助没有驾照的用户走出家门，有效扩大旅游消费群体基础。 神州租车副总裁赵喆在展会期间发表《来海南，体验自动驾驶环岛旅游新方式》主题演讲时表示，恰逢 公司成立18周年，神州租车正凭借全球租车行业首个 ...

Core Insights - The 2025 China International Tourism Trade Fair has opened in Hainan, attracting representatives from over 100 countries and regions, focusing on new opportunities for the open development of the free trade port's cultural and tourism industry [1] - Shenzhou Car Rental launched an autonomous driving travel and tourism ecological solution during the fair, highlighting the L4-level autonomous driving service on Hainan's eastern ring road as a key innovation in smart tourism [1][2] - The fair features a "Sunshine Hainan Exhibition Area" of over 12,000 square meters, promoting Hainan as a "world-class tourist destination" post-closure, integrating all 18 cities and counties into six themed tourism routes [1] Company Developments - Shenzhou Car Rental is leveraging the over 400-kilometer eastern ring road in Hainan to create L4-level autonomous driving tourism services, connecting popular tourist attractions [2] - The company has established a clear logical loop for its autonomous driving tourism ecosystem, utilizing smart hardware, interactive content, and data-driven system evolution to enhance the travel experience [2][3] - The launch of the "SPACEZ Shenzhou Station" initiative aims to enhance the service ecosystem, with the first station operational in Hainan, offering AI interactive games, robotic dog tours, and fast charging for electric vehicles [3] Industry Trends - The integration of technology and tourism through Shenzhou Car Rental's smart driving tourism ecosystem serves as an innovative model for the industry, providing a smart travel solution [4] - The company plans to deepen technological applications around tourism scenarios, aiming to offer more convenient and diverse travel options for visitors in the future [4]