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海南香水湾嶺海项目二期叠墅产品
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盈新发展:文旅运营频创新 产业联动再升级
Core Viewpoint - Yingxin Development is transforming into a comprehensive cultural tourism platform operator through strategic adjustments in "real estate + cultural tourism + technology" [1] Group 1: Company Strategy and Developments - Yingxin Development has undergone a brand renewal and operational innovation, enhancing brand awareness and influence, and was recognized as one of the top 100 cultural tourism brands in 2024 [1] - The company is actively pursuing a deep integration of cultural tourism and sports, exemplified by its role as the title sponsor for "Ganchao" [1] - The launch of the "Kiln Fire Volunteer" model at the Copper Official Kiln scenic area aims to combine efficiency with public welfare, enhancing community service capabilities and injecting vitality into regional development [2] Group 2: Financial Performance and Market Position - In the first half of 2025, the Copper Official Kiln National Style Park achieved growth in both visitor numbers and revenue, with site ratings exceeding 4.7 [2] - The company has implemented marketing strategies to revitalize existing assets and enhance project competitiveness, including a successful debt conversion for the Hainan Xiangshui Bay project, with an estimated market value of over 20 billion yuan for new products [3] Group 3: Future Outlook and Goals - Yingxin Development plans to focus on improving operational performance, innovating cultural tourism operations, and enhancing industry integration in the second half of the year [4] - The company aims to achieve high-quality development by advancing its strategic planning towards "solidifying the foundation of real estate, shaping the soul of cultural tourism, and exploring new quality without boundaries" [4]
招平同盛战略入局 盈新发展海南香水湾嶺海项目焕新升级
Zheng Quan Ri Bao Wang· 2025-07-17 10:21
Core Viewpoint - The transaction marks a new phase of strategic restructuring for the Yingxin Development project, injecting strong momentum into regional development [1][2] Group 1: Transaction Details - Hainan United Asset Management Co., Ltd. completed a debt transfer transaction through Hainan Property Exchange, with Zhaoping Tongsheng successfully acquiring relevant debts of Beijing Copper Official Yingxin Cultural Tourism Development Co., Ltd. [1] - The debt acquisition amounted to 446 million yuan, providing critical support for revitalizing the project [1] - The new products expected to enter the market are estimated to have a total value exceeding 2 billion yuan [1] Group 2: Project Challenges and Solutions - The Yingxin Development project faced challenges such as slow progress due to historical issues and market conditions [1] - The collaboration aims to enhance development efficiency, optimize resource allocation, and accelerate construction progress [1][2] - The project will also focus on attracting quality partners to create an industrial cluster effect and stimulate regional economic growth [1] Group 3: Future Development Plans - The project team will prioritize construction quality, ensuring efficient progress on key milestones [2] - There will be upgrades to commercial and leisure functions to enhance regional attractiveness [2] - The project aims to create a new model for tourism real estate in Hainan through a city-industry integration approach [2]