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TCL出海“升维”:创新效率提升超50% 云原生如何再造全球供应链
Huan Qiu Wang· 2025-06-24 08:26
Core Viewpoint - TCL's globalization strategy has evolved from "product output" to "ecosystem co-construction," emphasizing the importance of deep collaboration with global resources and enterprises, particularly through its partnership with Amazon Web Services (AWS) [1][9]. Group 1: Globalization Strategy - TCL has transformed from a small factory producing tape recorders in Huizhou to a global technology group with operations in over 160 countries and annual revenue exceeding 300 billion yuan [1]. - The collaboration with AWS is seen as a key factor in overcoming challenges in globalization, particularly in software and digitalization [2][4]. Group 2: Digital Transformation - The shift to a digital ecosystem requires a new paradigm, as physical factories can be replicated, but digital ecosystem collaboration is more complex [2]. - TCL has achieved data coverage in 245 countries and regions, ensuring compliance with regulations like GDPR through AWS's global cloud infrastructure [4]. Group 3: Operational Efficiency - The integration of AWS has led to significant improvements, such as reducing the product integration cycle for the global IoT platform from 30 person-days to 1 person-day and cutting R&D costs by 50% [5][6]. - The implementation of a serverless architecture has resulted in a 20% reduction in operational costs and a 19% performance improvement [6]. Group 4: AI Integration - TCL's A300 art television utilizes AI to generate unique artwork based on user input, showcasing the company's commitment to merging traditional appliances with artistic creativity [7]. - The company has embedded generative AI across its operations, enhancing user interaction and optimizing product performance [7][8]. Group 5: Future Directions - Future collaborations with AWS will focus on deeper integration of generative AI and overall optimization of enterprise operations, including global customer service systems [8]. - TCL is exploring agent technology to simplify user interactions with devices, aiming to create a more intuitive experience [8].