Group 1 - The demand for overseas study tours is steadily increasing this summer, with a 5% year-on-year growth in the number of travelers [1][3] - New destinations such as Singapore and Japan are gaining popularity, while traditional destinations like the UK remain strong [3][4] - The overall customer volume for overseas study tours has recovered to 70%-80% of the levels seen in 2019, but is still below pre-pandemic figures [3][4] Group 2 - The prices of overseas study tour products have increased by approximately 30% compared to 2019, with overall prices remaining stable compared to 2024 [6][8] - High supply chain costs, including increased expenses for transportation, accommodation, and insurance, are contributing to the elevated prices [6][8] - The market is experiencing a shift from superficial sightseeing to in-depth exploration, with a focus on knowledge acquisition and cultural experiences [8][9] Group 3 - The industry faces challenges such as strict regulations on student travel and a lack of standardized product offerings, which can lead to quality inconsistencies [4][9] - There is a growing trend towards more specialized and academically focused study tour products, reflecting parents' increasing awareness of educational value [8][9] - The future of the overseas study tour market appears promising, with expectations for continued growth and increased regulation as consumer awareness improves [9]