暑期已至，不少学生们已经踏上了海外研学之旅，市场也迎来了新的变化。7月16日，北京商报记者从多家教培机构、旅行社了解到，今年暑期海外研学游 需求稳步增长，除了英国等传统研学目的地之外，新加坡、日本等亚洲目的地热度攀升，成为新宠，从整体来看，旅行社收客量同比增长5%。然而，受航 班运力不足、签证周期长及供应链成本高企影响，产品价格仍在高位。当前，家长选择更趋理性，从"走马观花"转向深度体验，科技、文化类主题研学产品 更受青睐。业内人士也指出，目前研学游产品参差不齐、规范化程度不足是市场面临的主要挑战，从长远来看，细分化和规范化将推动行业持续发展。 新加坡、日本研学产品成新宠 暑假海外研学游成为很多家庭的首选，如今越来越多的亚洲研学游产品受到家长们的青睐。 "从今年的报名情况来看，新加坡、日本等目的地产品的销量在持续增长。"一家大型教培企业相关负责人说道，在原来市场中，美国研学游产品的热度最 高，但近年由于航班、签证等多重因素的叠加，以英国为首的欧洲及亚洲受到家长与学生的青睐，研学目的地在变化的同时也在不断扩大范围。 "今年暑期，海外研学游产品的整体价格与2019年相比有所上涨。"田媛坦言，在海外国家研学的成本较 ...

作 者丨陈洁 实习生张星雨 编 辑丨王峰 花费1.5万元，过几天吃住在北大校园，沉浸式体验名校生活的日子，你愿意吗？ 暑期已到，暑期研学又红火起来。21世纪经济报道记者采访了多家暑期研学机构，发现国内 研学市场进入了特色竞争的时代：从沙漠观星到贵州下溶洞，从"长安出使团"到敦煌重走丝 绸之路，从打造金箔到桑蚕探源……各类国内游学产品层出不穷。 除了各类特色团，还有一类研学产品每年都颇受欢迎，这就是名校研学。 "我有'考不上也要去参观'的想法，就当是给自己一个激励。"今年初三毕业的余思告诉21世纪 经济报道记者，他对于暑期名校研学很感兴趣，今年暑期报了一个收费6000元的名校研学项 目。 各类名校研学，尤其是围绕清北的名校研学项目，成为暑期研学的主推产品之一。记者采访 了解到，其中一个"吃住学都在北大新燕园校区"的项目，收费接近1.5万元，而其他包括清 北"一日游"的项目，整体收费也在5000元以上。 由于各种团队、个人想去清华北大参观的需求很高，如果想自己预约，难度不小。一家大型 教育公司北大研学项目负责人丁老师表示， "暑假的北大清华参观是很难自己预约上的，像散 客的话一般都会选择跟团。" "家长肯掏钱" ...

Core Insights - The summer study tour market in China is experiencing a surge in popularity, particularly for immersive experiences at prestigious universities like Peking University and Tsinghua University [1][2][3] - Various unique study tour programs are emerging, ranging from desert stargazing to exploring historical routes, indicating a diversification in offerings [1][2] Group 1: Market Demand and Pricing - High demand for prestigious university visits has led to the emergence of various study tour programs, with prices for Peking University and Tsinghua University experiences often exceeding 5,000 yuan, and some programs charging up to 14,980 yuan [2][5][15] - Parents are willing to invest significantly in their children's education, with some expressing a willingness to spend up to 20,000 yuan for a study tour experience [3][15] - The competitive nature of securing visits to these universities is likened to "ticket grabbing," highlighting the high demand and limited availability of slots for individual visits [6][13] Group 2: Program Structure and Offerings - Many study tour programs include a one-day visit to prestigious universities, often featuring expert lectures and interactions with current students, aimed at inspiring students' academic aspirations [2][4][15] - The structure of these programs often resembles tourism rather than academic engagement, with a focus on "check-in" experiences rather than in-depth learning [15][16] - There is a growing trend for study tours to cater to families from second and third-tier cities, indicating a broader market reach and increasing demand for educational travel experiences [16]