Core Viewpoint - The new residential project "Hai Chen Yuan Jing" in Haidian District has obtained its pre-sale license, offering a total of 396 units with a starting price of 8.5 million yuan for a three-bedroom unit, making it an attractive option for buyers in the area [1][2][4]. Project Overview - The project consists of 10 buildings, with a total of 414 units planned, and covers an area of approximately 2.4 hectares with a total above-ground construction area of about 50,400 square meters [5][6]. - The average selling price is set at 92,300 yuan per square meter, with unit sizes ranging from 99 square meters to 181 square meters [3][4]. Pricing and Unit Features - The smallest unit starts at 8.5 million yuan, and with promotional offers, a three-bedroom, two-bathroom unit can be acquired for around 800,000 yuan [4]. - The project boasts a high usable area ratio of 87%-93%, providing additional space compared to similar offerings in the market [8]. Architectural Design - The project features a mix of three and four-bedroom units, with innovative designs such as corner windows and generous storage options [9][11][13]. - The luxury 181 square meter unit includes private elevators and expansive living spaces, with a price nearing 98,000 yuan per square meter [15]. Location and Accessibility - Located in the southwestern part of the Siqinqing Town, the project is well-positioned near major roads and the subway, making it accessible while offering a lower entry price compared to other recent developments in Haidian [19]. Developer Information - The project is developed by Beijing Jinglu Yasun Real Estate Development Co., Ltd., which is fully owned by China State Construction Engineering Corporation [21]. - The marketing strategy for the project will be directly managed by the headquarters of China State Construction, led by a seasoned marketing manager with extensive experience in the real estate sector [21].

Core Viewpoint - The article discusses the competitive landscape between two new residential projects in Haidian, Beijing, named "Haicheng Yuanzheng" and "Beijing Yuhai Xuan," highlighting their unique branding and positioning strategies in the real estate market [4][7]. Company Analysis - The developers of the two projects are different entities: China State Construction's Zhongjian Yipin for "Haicheng Yuanzheng" and Beijing Guoqi's Jinyu Real Estate for "Beijing Yuhai Xuan," indicating no ownership ties between them [4]. - Both projects are positioned as affordable luxury homes, learning from previous developments in the area that targeted different market segments [8]. Market Context - The article notes that the Haidian real estate market is currently seeing a variety of projects, with several in the pipeline, including "Haicheng Yuanzheng" and "Beijing Yuhai Xuan," which have already released planning documents [23]. - The competitive dynamics are expected to be interesting, as both projects share similar naming conventions and target demographics, suggesting a potential for rivalry in marketing and sales strategies [6][9]. Project Details - "Haicheng Yuanzheng" and "Beijing Yuhai Xuan" are located adjacent to each other, with "Haicheng Yuanzheng" to the west and "Beijing Yuhai Xuan" to the east, emphasizing their close proximity and competitive nature [4]. - The article provides insights into the architectural and planning aspects of both projects, including land use and building layouts, which are crucial for understanding their market appeal [10][12][14]. Sales and Pricing - The article references a table detailing the current sales status of various projects in Haidian, indicating a competitive pricing environment with varying degrees of success in sales [24]. - The anticipated supply of units from both projects is part of a broader trend in the Haidian market, which is seeing a mix of new launches and ongoing sales efforts [23].