Core Insights - JD.com celebrated its 17th anniversary in the home appliance sector with a promotional event featuring significant discounts and subsidies for consumers [1][4] - The event included partnerships with major brands such as Midea, Haier, and Xiaomi, offering a wide range of home appliances and smart products [1][4] Group 1: Promotional Activities - JD.com invested 815 million yuan in subsidies during the anniversary event, enhancing consumer benefits with additional national subsidies [1][4] - The event featured discounts on essential appliances like air conditioners, refrigerators, and washing machines, with notable offers including Midea's energy-saving air conditioner saving up to 816 kWh annually and discounts of up to 20% on Gree's air conditioners [3][4] - High-value products such as Samsung's AI Mini LED TV and various kitchen appliances were also offered at significant discounts, with some items available at 50% off [4] Group 2: Consumer Experience and Services - JD.com introduced a "three-free, four-unlimited" service to enhance the old-for-new appliance exchange experience, including free pickup, disassembly, and transportation of old appliances [5] - The company streamlined service processes for major appliances, reducing the number of service visits required to just one, thereby improving customer satisfaction [5] - JD.com positions itself not only as a sales channel but also as a strategic partner for appliance brands, focusing on collaborative product development and targeted marketing strategies to enhance sales efficiency [5] Group 3: Industry Positioning and Strategy - JD.com has established itself as a leader in the home appliance sector through a robust supply chain and a commitment to quality and service [4][5] - The company is redefining industry standards with innovative services and a focus on digital transformation, aiming to drive high-quality development in the Chinese home appliance market [5]