Core Insights - Haier Smart Building is enhancing its global presence while implementing localized operational strategies, focusing on tailored solutions for different markets [1][9] - The company emphasizes energy efficiency and sustainability across its product offerings, aligning with global energy standards and carbon reduction goals [6][7] Group 1: Global Strategy and Localization - Haier Smart Building is committed to a global layout and localized operations, launching customized products for various countries and regions [1] - The company aims to be seen as a local partner rather than just a Chinese brand, achieving double-digit growth overseas [1] Group 2: Product Innovation and Efficiency - The product matrix includes high-efficiency solutions tailored to different market needs, such as the upgraded MRV7 multi-connected unit and compact air duct units [3][5] - The company is focusing on oil-free technology for large spaces, with innovations like the magnetic levitation water machine and comprehensive heat pump solutions [5] Group 3: Sustainability and Carbon Reduction - Haier Smart Building integrates green energy practices throughout its R&D, production, and service processes, ensuring compliance with the highest energy efficiency standards [6] - The company has set long-term carbon reduction targets of 20% by 2030, 30% by 2040, and 40% by 2050 [6][7] Group 4: Market Performance - The company has reported significant growth in specific regions, with a 33% increase in Europe and a 54% increase in the Middle East compared to the previous year [9]