2025年家电市场迎来新变局，立式冰柜凭借省空间、高颜值、强功能等优势跃升趋势品类，成为行业瞩 目的新风口。在这一浪潮中，海尔冷柜凭借前瞻的技术布局与美学设计，持续引领立式冰柜的产品创 新。 年轻用户的需求重构是立式冰柜风口形成的核心逻辑。与传统卧式产品相比，立式冰柜占地面积更小、 取物更便捷，同时外观更契合现代家居风格。市场数据显示，立式冰柜正从边缘品类跃升为厨房"新刚 需"。2025年上半年立式冰柜搜索量同比激增，其中"外形美观""占地面积小"成为高频关联词。 海尔麦浪立式冰柜的推出，正是对这一趋势的精准回应。设计上，其打破传统银灰工业风，首次把"暖 色美学"搬到了冰柜上，可适配奶油风、原木风等主流家装。技术层面，通过模块化功能配置，搭载原 创HCF鲜冻保湿科技、独立制冰技术等，精准回应年轻人对高品质、多功能储鲜以及冷冻保湿的多重需 求。 在年轻人主导的家电市场变革中，立式冰柜的风口效应将持续释放。企业唯有精准把握需求变化，打造 真正契合年轻人生活方式的产品，才能在这轮新风口中获得持续增长动力。海尔麦浪立式冰柜的成功， 不仅为行业提供了参考，也展现出以用户为中心的产品思路所带来的市场竞争力。 9月26日， ...

Core Viewpoint - The article emphasizes the importance of "slow living" in a fast-paced urban environment, showcasing how Haier's products can transform mundane household tasks into moments of personal enjoyment and relaxation through technology [1]. Group 1: Event Overview - The event featured a competition titled "Haier New Voice Wave," where contestants showcased Haier's products in various home scenarios, highlighting the integration of technology into daily life [1][3]. - The competition format was a "five into two" elimination round, judged by a panel from diverse backgrounds, including brand representatives and media personalities, focusing on both technical and emotional aspects of the performances [3]. Group 2: Contestant Performances - Contestant Gong Yatao portrayed a high school teacher under stress, benefiting from the Haier Mairang Sleep Fresh Air Conditioner, which provided a quiet and comfortable sleeping environment, allowing her to recharge effectively [4][7]. - Liu Hongli, a contestant with a background in electrical engineering, presented the Haier Mairang X11 Wash-Dry Set, emphasizing its UV function that gives clothes a "sunshine scent," enhancing the daily experience of wearing freshly cleaned clothes [9]. - Chen Sicheng, a stand-up comedian, used Haier's smart home features to create a comforting atmosphere during a creative slump, illustrating how technology can provide emotional support [11][14]. - Contestant Yu Jiatong highlighted the convenience of the Haier Mairang Gas Water Heater, which offers instant hot water, addressing the needs of busy professionals [15][17]. - Bian Yuxuan creatively integrated her role as a radio host into a dating scenario, using various Haier products to enhance the quality of life for her potential partners, showcasing the brand's versatility [20]. Group 3: Outcomes and Future Prospects - The performances led to the advancement of Bian Yuxuan and Chen Sicheng to the national top 13, earning them a chance to compete in the finals in Qingdao [21]. - The contestants' experiences with Haier products illustrated the emotional value derived from the combination of technology and aesthetics, aligning with the current trend of prioritizing personal well-being and satisfaction in daily life [20].