Core Insights - Haier Air Conditioning has launched the industry's first "breath-sensing" air conditioner, the Mai Lang Comfort Wind Pro series, marking a significant technological advancement from merely responsive to understanding user needs [1][3] - The air conditioning industry is shifting focus from basic temperature control to user experience, emphasizing comfort, health, and energy efficiency as new growth points [3][6] Technological Advancements - The Mai Lang Comfort Wind Pro features UWB human radar technology, allowing it to detect subtle breathing movements with a precision of 0.15 meters, ensuring it does not misinterpret a user as "absent" even when they are resting [3][5] - Haier has a history of leading three major technological transformations in the air conditioning sector over the past 40 years, including the introduction of China's first split air conditioner in 1985 and the first variable frequency air conditioner in 1993 [5][6] Market Performance - Haier Air Conditioning reported a 31% year-on-year increase in total sales across all channels in the first three quarters, with significant growth on platforms like Tmall, Douyin, and Kuaishou [6][9] - The launch of the Mai Lang Comfort Wind Pro has contributed to a 32% increase in sales on Tmall, reflecting strong market demand for innovative air conditioning solutions [6][9] User-Centric Approach - The company emphasizes a user-centered innovation strategy, focusing on addressing user pain points throughout the entire product lifecycle, from development to service [6] - Haier aims to create a collaborative relationship with users, allowing them to co-create value and enhance their overall experience with air conditioning products [6]