Core Viewpoint - In a challenging global consumption environment, Weilong Delicious (09985.HK) reported impressive mid-year results, with total revenue reaching 3.483 billion yuan, an increase of 18.5% year-on-year, and net profit also growing by 18.5% to 736 million yuan [1] Group 1: Financial Performance - For the first half of 2025, the company's total revenue was 3.483 billion yuan, reflecting an 18.5% year-on-year increase [1] - Net profit for the same period reached 736 million yuan, also up 18.5% year-on-year [1] - The company declared an interim dividend of 0.18 yuan per share, with a payout ratio of nearly 60% [2] Group 2: Growth Drivers - Revenue from vegetable products grew by 44.3% year-on-year to 2.109 billion yuan, accounting for 60.5% of total revenue, becoming the core driver of the company's growth [3] - In contrast, revenue from seasoning noodle products decreased by 3.2% to 1.31 billion yuan, representing 37.6% of total revenue [3] - The company is strategically investing in market segments with greater potential, focusing on vegetable products and expanding into seaweed product development [3] Group 3: Channel Strategy - The revenue growth is attributed to enhanced multi-channel and brand building, optimizing channel structure [4] - Online revenue reached 336 million yuan, accounting for 9.6% of total revenue, driven by investments in e-commerce platforms [4] - Offline revenue was approximately 3.147 billion yuan, making up 90.4% of total revenue, with partnerships established with 1,777 offline distributors [4] Group 4: Production Capacity - To meet the growing market demand, the company has increased its production capacity, unveiling its seventh-generation konjac production equipment [5] - The new equipment has doubled production capacity while reducing the footprint and improving quality [5] - The overall expense ratio showed a downward trend, indicating effective cost control and resource allocation [5][6]