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蝶变四十年,百威雪津杯酒见峥嵘!
Sou Hu Wang· 2025-08-26 09:28
Core Viewpoint - The article highlights the evolution and success of Fujian Xuejin Beer Co., Ltd., emphasizing its transformation from a small local brewery to a significant player in the global beer market through strategic partnerships and technological advancements [1][5][6]. Company Development - The establishment of the brewery in 1983 marked the beginning of a significant industrial journey for the city of Putian, with an initial investment of 56 million yuan, which was a substantial gamble for the local community [1][3]. - The brewery faced early challenges with its product "Hailian" but overcame them by seeking expertise and adapting to local tastes, leading to the successful launch of its first pure draft beer in 1999 [3][5]. - The partnership with Anheuser-Busch InBev in 2006 is described as a pivotal moment, allowing Xuejin to retain its brand while benefiting from global best practices and management systems [5][6]. Technological Advancements - The construction of a new state-of-the-art brewery in 2017, covering 1,200 acres, represents a significant investment in modern technology, including a production capacity of 2 million tons, making it the largest single-site brewery globally [6][8]. - The brewery employs advanced technologies such as 5G and has implemented sustainable practices, achieving zero wastewater discharge and transforming industrial waste into economic resources [6][12]. Industry Impact - The brewery's success has led to the establishment of related industries, including glass bottle manufacturing and can production, contributing to local economic growth and job creation [13]. - The brewery has become a cultural and tourism hub, attracting 250,000 visitors annually to the Budweiser China Beer Museum and promoting local beer culture through various events and establishments [13][14]. Future Prospects - By 2025, Putian is expected to be recognized as "China's Beer Manufacturing City," with the Budweiser Xuejin factory playing a central role in this transformation [13][16].