海洋运动旅游

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擦亮“碧海银滩”文旅品牌
Jing Ji Ri Bao· 2025-07-11 22:14
Core Viewpoint - The recent Central Financial Committee meeting emphasized the importance of developing marine cultural and tourism destinations, which provides new growth points for strengthening and optimizing the marine industry [1] Group 1: Industry Growth and Economic Impact - China's marine cultural and tourism industry has shown continuous growth, with the marine production value expected to exceed 10 trillion yuan in 2024, accounting for 7.8% of the national GDP [2] - The marine tourism sector achieved an added value of 1,613.5 billion yuan in 2024, reflecting a year-on-year growth of 9.2% [2] - In the first quarter of this year, the international cruise market operated 16 cruise ships with 141 voyages, transporting 328,000 passengers, a significant increase of 67.8% compared to the same period last year [2] Group 2: Policy Support and Development Strategies - The State Council has issued measures to unleash tourism consumption potential and promote high-quality development in the tourism industry, focusing on marine cultural resource development [3] - The government work report for this year highlighted the need to vigorously develop the marine economy and establish national marine economic development demonstration zones [3] Group 3: Infrastructure and Consumer Experience - There is a need to improve infrastructure for marine tourism, including optimizing cruise ports and yacht marina layouts, and enhancing service levels for marine tourism [5] - The development of new consumption models and personalized products is encouraged to meet diverse consumer needs in marine tourism [5] Group 4: Sustainable Development and Environmental Harmony - Emphasis is placed on the rational use of marine resources and the promotion of ecological civilization, ensuring a harmonious relationship between humans and the ocean [6] - The industry is encouraged to adopt green development practices and comply with marine ecological protection laws to maintain the integrity of marine resources [6]