海洋文旅产业

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新华视点丨盘点暑期文旅打开方式:多元业态激活消费新动能
Xin Hua Wang· 2025-09-03 07:26
Core Viewpoint - The marine tourism industry in Rizhao, Shandong, is revitalizing the local economy by transforming old fishing boats into unique accommodations and developing ecological tourist attractions, thus becoming a new engine for the city's growth [1][3][4]. Group 1: Marine Tourism Development - Over 50 old wooden fishing boats have been repurposed into dockside accommodations, blending traditional fishing tools with modern creativity, breathing new life into these vessels [3]. - A previously barren 200-acre area has been developed into a creative park that includes dockside accommodations, a fishing museum, and marine cultural workshops, enriching the marine tourism landscape and creating job opportunities for local residents [3][4]. - The marine economy in China is projected to exceed 10 trillion yuan in 2024, with a focus on developing marine cultural and tourism destinations as outlined in the recent Central Financial Committee meeting [4]. Group 2: Visitor Statistics and Trends - From January to June this year, 22 key monitored tourist attractions in Rizhao received over 19.8 million visitors, marking a year-on-year increase of approximately 17% [6]. - The summer tourism season has seen innovative experiences, such as helicopter tours in Pingyao Ancient City, attracting more visitors and enhancing the appeal of historical sites [6]. Group 3: Ecological and Cultural Integration - The Rizhao National Forest Park exemplifies the integration of forestry and tourism, transforming a low-lying coastal wasteland into a scenic area that combines mountains and forests [4]. - The development of the "Water Bus" route in Fujian's Beidahu Village, along with the establishment of the "Lychee Water Town" park, showcases a harmonious relationship between water and ecology, promoting a new model of rural tourism [12].
经济政策一线微观察|渔船变民宿 荒滩成景区——山东日照海洋文旅产业绘新景
Xin Hua Wang· 2025-08-22 04:22
Core Insights - The marine cultural tourism industry in Rizhao is revitalizing the local economy by transforming old fishing boats into unique accommodations and developing ecological tourism areas [1][5] - The central government has emphasized the importance of marine culture and tourism as a strategic direction for high-quality development, with the marine economy expected to exceed 10 trillion yuan in 2024 [1] Group 1: Marine Cultural Tourism Development - Over 50 old wooden fishing boats have been repurposed into dockside accommodations, blending traditional fishing gear with modern creativity [1] - The integration of forestry and tourism in Rizhao National Coastal Forest Park is creating new development opportunities [3] Group 2: Tourism Growth Metrics - From January to June this year, 22 key monitored tourist attractions in Rizhao received over 19.8 million visitors, marking a year-on-year increase of approximately 17% [5]
“活力中国调研行”|福建:平潭观“蓝” 海韵新生
Xin Lang Cai Jing· 2025-08-22 03:04
Core Viewpoint - Pingtan is leveraging its geographical advantages and government policies to develop its tourism and marine economy, with significant growth in visitor numbers and tourism revenue since the establishment of various development plans [9][10]. Group 1: Tourism Development - The 22nd International Yacht Terminal has received nearly 17,000 visitors since its opening in 2024, showcasing the rapid development of Pingtan's tourism infrastructure [1][3]. - The terminal offers various marine leisure activities, including sailing and water sports, enhancing the visitor experience [5]. - Pingtan's tourism industry has seen a remarkable increase, with 10.79 million visitors and a total tourism expenditure of 12.028 billion yuan in 2024, marking a 4.6-fold increase in visitor numbers and an 18.2-fold increase in spending compared to 2015 [10]. Group 2: Economic Integration - The integration of fishing and leisure tourism at the yacht terminal exemplifies a harmonious coexistence of different marine economic activities [3]. - The establishment of the Pingtan Comprehensive Experimental Zone and its inclusion in the Free Trade Zone and International Tourism Island initiatives have provided a solid foundation for tourism growth [9][10]. - Local residents are benefiting economically from tourism, with many starting businesses such as homestays and transportation services for tourists [10]. Group 3: Infrastructure and Facilities - Continuous improvements in surrounding facilities have enhanced visitor experiences and increased revenue, with annual earnings exceeding 3 million yuan from new food and beverage services [7]. - The 68 Nautical Mile Scenic Area features significant landmarks that promote cultural connections between the mainland and Taiwan, enriching the tourism experience [5]. Group 4: Future Prospects - Pingtan aims to further enhance its infrastructure and develop cultural brands to promote high-quality, international tourism [10].
“魅力唐岛湾环游”航线启航,“海上看青岛”品牌再添新航线
Qi Lu Wan Bao Wang· 2025-08-02 01:55
8月1日,青岛西海岸新区积米崖渔人码头海风轻拂,碧海蓝天相映成趣。"魅力唐岛湾环游"航线首航仪式在此举行,标志着"海上看青 岛"品牌矩阵再添新成员,为广大市民游客解锁体验西海岸魅力的全新海上走廊。这条精心规划的航线以积米崖码头为起点与终点,开启 约30分钟的海上环游。 青岛旅游集团副总经理任现辉在致辞中深刻阐述航线开通的战略意义,指出青岛作为海洋强国战略的重要支点,始终积极践行"经略海 洋"使命,深耕海洋文旅产业。"魅力唐岛湾环游"航线的开通,是集团持续做强"海上看青岛"品牌、丰富多元化海上旅游产品供给的关键 一步。该航线作为"好客山东.半岛一号"项目一期的重要配套,精准契合文旅融合深度发展趋势,致力串联海岸精华,为游客打造兼具文 化内涵与沉浸感的优质体验,为青岛海洋文旅高质量发展注入新动能。 "魅力唐岛湾环游"航线的开通,标志着青岛旅游集团"海上看青岛"品牌建设进入新阶段。它成功开辟了"海上看西海岸"的全新视角,与 现有产品形成优势互补、层次丰富的海上旅游矩阵。这不仅为市民日常休闲提供了惊喜选择,更为八方游客深度感受青岛海滨城市的独 特魅力、理解西海岸新区的蓬勃脉动,架设了一座融合生态与人文的蓝色桥梁。航线 ...
擦亮“碧海银滩”文旅品牌
Jing Ji Ri Bao· 2025-07-11 22:14
Core Viewpoint - The recent Central Financial Committee meeting emphasized the importance of developing marine cultural and tourism destinations, which provides new growth points for strengthening and optimizing the marine industry [1] Group 1: Industry Growth and Economic Impact - China's marine cultural and tourism industry has shown continuous growth, with the marine production value expected to exceed 10 trillion yuan in 2024, accounting for 7.8% of the national GDP [2] - The marine tourism sector achieved an added value of 1,613.5 billion yuan in 2024, reflecting a year-on-year growth of 9.2% [2] - In the first quarter of this year, the international cruise market operated 16 cruise ships with 141 voyages, transporting 328,000 passengers, a significant increase of 67.8% compared to the same period last year [2] Group 2: Policy Support and Development Strategies - The State Council has issued measures to unleash tourism consumption potential and promote high-quality development in the tourism industry, focusing on marine cultural resource development [3] - The government work report for this year highlighted the need to vigorously develop the marine economy and establish national marine economic development demonstration zones [3] Group 3: Infrastructure and Consumer Experience - There is a need to improve infrastructure for marine tourism, including optimizing cruise ports and yacht marina layouts, and enhancing service levels for marine tourism [5] - The development of new consumption models and personalized products is encouraged to meet diverse consumer needs in marine tourism [5] Group 4: Sustainable Development and Environmental Harmony - Emphasis is placed on the rational use of marine resources and the promotion of ecological civilization, ensuring a harmonious relationship between humans and the ocean [6] - The industry is encouraged to adopt green development practices and comply with marine ecological protection laws to maintain the integrity of marine resources [6]