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让过客变游客:看双流如何为四川文旅强省“留人”
Sou Hu Cai Jing· 2025-06-26 15:18
Core Insights - The article emphasizes the importance of transforming transient travelers into long-term visitors in Chengdu's Shuangliu District, which is a significant aviation hub with a projected passenger throughput of 32.43 million in 2024 [1][4]. Group 1: Passenger Flow and Infrastructure - Shuangliu International Airport is positioned as a key aviation hub in Central and Western China, with a passenger throughput of 32.43 million expected in 2024 and a target of 50 million by 2025 due to the reopening of Terminal 1 [4][5]. - The airport's continuous influx of travelers provides a solid foundation for the development of cultural and tourism industries in the region [5]. Group 2: Cultural and Tourism Resources - Shuangliu boasts rich cultural and tourism resources, including three A-level scenic spots, two national 4A-level tourist attractions, and seven historical and cultural museums with a collection of 408 precious cultural relics [5]. - The district has successfully introduced 16 high-quality cultural and tourism projects, enhancing its appeal to visitors [5]. Group 3: Strategies for Visitor Retention - The core challenge for Shuangliu's cultural tourism development is to convert transit travelers into local visitors, with a focus on enhancing visitor experiences [7]. - The district has received international recognition with the UNESCO Asia-Pacific Heritage Award for the preservation of the Pengzhen Guanyin Pavilion Tea House, which has increased local tourism and rental prices by approximately 40% [7][9]. Group 4: Innovative Tourism Initiatives - Shuangliu has launched an "Aviation + Cultural Tourism" service model, offering themed routes that connect the airport to local attractions, facilitating seamless travel experiences for visitors [9]. - The district has introduced "consumption-themed buses" to enhance the shopping experience at popular destinations, aiming to convert airport traffic into local spending [9]. Group 5: Event-Driven Tourism - The district is promoting tourism through events, such as the Dragon Boat Festival, which attracted 217,200 visitors and generated a revenue of 23.18 million, marking a 50% increase year-on-year [13]. - The Shuangliu Sports Center and other venues have seen a year-on-year increase in visitor numbers, contributing to an estimated revenue of 1.6 billion from related industries [14].