1月10日，第四届哈素海冬捕节暨"呼和如此HOT"来青城过大年系列活动启幕。 转自：草原云 跟着非遗去旅行：邀请大湾区醒狮、英歌，和本地的晋剧、二人台同台PK！南北非遗将过年氛围拉 满。 跟着赛事去旅行：如果你爱运动，CBA俱乐部杯决赛二月开打，凭球票还能在全市40多个景区、酒店 解锁优惠。 跟着研学去旅行：如果你带娃来，这里有冰雪启蒙营、非遗手作课，让孩子边玩边学。 跟着文博去旅行：如果你是个文博控，博物馆里看"马文化展"、元宵节五塔寺灯会、公主府清代公主婚 礼体验、将军衙署古建中观看互动……历史不再是课本，而是你能走进的光影。 活动现场。 这个冬天，呼和浩特准备了一个"棉花糖一样的冬天"——软绵绵的冰雪、暖融融的人情、甜滋滋的体 验！从今天起，七大活动全面开启，带你玩转一个不一样的冬天！ 你可以—— 跟着冰雪去旅行：在大黑河的彩灯冰雪乐园拍童话大片，在敕勒川和20米高的大雪人合影，在东河带着 孩子骑冰上自行车。 跟着美食去旅行：宽巷子美食大集——焙子、羊杂碎、稀果羹……还有各乡镇的年货大集，从清水河面 食到托克托干货，一站式实现"年货自由"。 选购美食。 这一次，呼和浩特打造一种"温暖连接"——从城市到乡 ...

作为澳门标志性的体育赛事，格兰披治大赛车自1954年以来已连续举办72届，每年吸引众多世界顶尖车 手和车队角逐东望洋赛道。本届格兰披治大赛车共设7项赛事，4天共吸引11.6万人次到场观赛，同比增 长近15%，创下近年新高。 今年大赛车恰逢十五运会澳门赛区同期举行多项赛事，两大体育盛事"相遇"，为体育爱好者提供了多元 的观赛选择。十五运会澳门赛区筹备办公室主任潘永权介绍，主办方特意将十五运会的精彩赛事安排在 傍晚时段，让看赛车的观众可以顺势看全运会，而全运会观众白天也能去感受赛车氛围，实现"双向引 流"，全方位感受澳门"一城双赛"的魅力。 "没想到澳门的体育氛围这么浓，还有机会现场感受赛车的氛围。"来澳门观看乒乓球比赛的内地游客郑 先生表示，白天看大赛车、晚上看乒乓球，一天就可以参与两场顶尖赛事，"这样的体验很难得、很过 瘾"。 濠江之畔，一辆辆赛车在东望洋赛道上疾驰而过，引擎轰鸣回荡全城；体育馆内，一众顶尖选手上 演"地表最强"乒乓球赛，精彩比拼赢得喝彩连连…… 刚刚过去的11月，第十五届全国运动会(以下简称"十五运会")部分赛事和第72届格兰披治大赛车在澳门 成功举办，"一城双赛"为市民和游客献上丰盛的体育 ...

记者从27日在哈尔滨召开的新闻发布会上了解到，首届黑龙江省冰雪运动超级联赛将于2025年12月至 2026年3月冰雪季期间举行。"冰超"以群众体育项目为主，兼顾惠民性、群众性、竞技性。赛事涵盖速 度滑冰耐力赛、雪地橄榄球公开赛、雪地足球挑战赛以及打雪仗大赛等。 黑龙江省体育局局长王献宇说，首届"冰超"择优选取了100项赛事纳入省级'冰超'赛事体系，以省级百 项赛事带动市县级千场赛事，构建省、市、县三级赛事矩阵，为群众参与冰雪运动带来新体验、新场 景、新玩法。"冰超"旨在吸引更多人走出家门参赛观赛，共度冰雪欢乐时光，开启一场"跟着冰超游龙 江"的绝妙之旅。 据介绍，首届"冰超"将打造"跟着赛事去旅行"的消费新风尚，串联各地独具特色的旅游资源，构建集竞 技体验、休闲旅游、特色消费于一体的沉浸式场景。 七台河市副市长张玥阳则表示，在七台河市，所有的"冰超"选手手持"冰超"文旅护照可参与"冠军陪你 滑"、打卡七台河短道速滑冠军馆，参观杨扬、王濛、范可新世界冠军金牌展等活动，共同感受七台 河"奥运冠军之城"的魅力。 索契冬奥会冠军、"冰超"首席推介官张虹说："欢迎各地的朋友来到黑龙江，让冰雪运动成为连接南 北、沟通中外 ...

Core Insights - The overlapping of the National Day and Mid-Autumn Festival has significantly boosted consumer spending and travel activity across China, indicating a strong recovery in the market [1][2][19] Consumer Trends - The mooncake market has seen a surge in demand, with new flavors such as low-sugar and low-fat options becoming popular among consumers [3] - Innovative flavors targeting younger consumers, such as mango sago and milk coffee, have been developed, while traditional options remain popular among older demographics [3] Travel and Tourism - The Ministry of Transport predicts that inter-regional travel during the holidays will reach 2.36 billion trips, averaging about 295 million trips per day, a 3.2% increase from the previous year [3] - Various tourist attractions have enhanced their offerings, with cultural and creative zones becoming popular among visitors [5][13] Retail and Commercial Activity - Shopping centers in cities like Guangzhou are evolving beyond traditional retail models to create diverse consumer experiences, attracting more visitors [5][6] - Nighttime economy initiatives, such as food markets and light shows, are becoming significant drivers of consumer engagement and spending [9][11] Sports and Events - The integration of sports events with tourism has emerged as a new trend, with events like the WTT China Grand Slam generating substantial ticket sales and related consumer spending [15] Policy Support - Local governments are implementing consumer promotion policies, such as electronic vouchers and financial incentives, to stimulate market activity during the holiday period [16][20]

Core Insights - The "Chuan Super" league in Zigong City, Sichuan Province, has successfully integrated sports events with tourism and local businesses, enhancing visitor experience and engagement [1][2] - The initiative includes offering free access to local attractions and discounts at restaurants for ticket holders, promoting a new trend of "traveling with events" [1][2] Group 1: Event and Tourism Integration - The local tourism department provided gift packages to attendees, including travel service manuals and discount coupons for popular dining establishments [1] - Ticket holders can enjoy free entry to several attractions and free rides on local transport within a week of the event [1] - Nearly 400 hotels and restaurants in Zigong are participating in discount activities linked to the "Chuan Super" league [1] Group 2: Economic Impact and Visitor Statistics - As of October 7, 17 A-level tourist attractions in Zigong received a total of 935,400 visitors, marking a year-on-year increase of 31.23% [2] - The city has organized various events, including small lantern festivals and folk music festivals, to enhance visitor engagement and convert event attendance into longer stays [2] - The initiative aims to connect the entire consumption chain of "food, accommodation, transportation, travel, shopping, and entertainment" through ticket promotions [2]

Group 1 - The core viewpoint of the article emphasizes the strategic significance of the recent policy issued by the State Council to promote high-quality development in the sports industry and boost sports consumption, highlighting the integration of sports with cultural and tourism consumption as a key driver for economic growth [1][3] - The policy outlines specific measures to enhance sports events as a means to attract tourism consumption, encouraging the development of brand events and international competitions, which will create a multiplier effect on local consumption in areas such as dining, accommodation, and transportation [1][2] - The integration of sports with outdoor activities and low-altitude economy is identified as a new avenue for expanding tourism consumption, leveraging natural resources to create high-quality outdoor destinations and experiences that appeal to younger and high-end consumer demographics [2] Group 2 - The "Sports+" integration model is promoted to foster new tourism consumption formats, advocating for deeper industry convergence between sports and tourism, culture, health, and technology, which enhances consumer experiences and extends the value chain [2][3] - The introduction of the policy signifies a new mission for sports to activate large-scale tourism consumption, with a focus on event-driven traffic, innovative scenarios, and integrated business models, aiming to establish a new development pattern centered around sports as a driving force [3]

Group 1: Summer Travel Trends - The summer travel season of 2025 has seen a significant increase in travel volume compared to the previous year, with long-distance travel being the primary focus [1][2] - Family travel and senior travel have shown notable growth, particularly among children aged 10 and under and seniors aged 60 and above [2] - Domestic and international travel bookings through platforms like Tuniu have experienced double-digit year-on-year growth [2][6] Group 2: Air Travel and Passenger Volume - The total passenger volume for civil aviation during the summer is expected to reach a historical high of 150 million, driven by affordable ticket prices and increased demand for long-distance travel [2] - Approximately 6 million first-time flyers are anticipated this summer, primarily consisting of children, students, and seniors [2] Group 3: Emerging Travel Preferences - There is a growing trend towards small group and private tours, with a significant increase in demand for personalized travel experiences [6][7] - The number of customized travel orders has surged, with a 53% increase in revenue from cross-province small group tours compared to 2024 [6] Group 4: Impact of Events and Entertainment - Events such as concerts and exhibitions have significantly boosted travel interest, with searches for accommodations and attractions near event venues increasing dramatically [10][11] - The popularity of sports events has also driven travel, with notable increases in bookings for destinations hosting these events [11] Group 5: Influence of Media and Culture - The release of popular films and TV shows has led to increased travel to filming locations, with some destinations experiencing over a 380% increase in search volume [12] - The success of domestic animations and dramas has particularly highlighted cultural tourism, with specific sites seeing substantial growth in visitor interest [12]

Group 1 - The summer economy is thriving, with significant growth in tourism, movie box office exceeding 10 billion, and new night-time activities generating fresh momentum [1] - Sales of cooling products have surged on major e-commerce platforms, with sales of summer "cooling gadgets" increasing over 110% year-on-year and sales of sun protection gloves rising by over 90% [2] - Cultural and tourism activities are boosting consumer spending, with over 300 performances planned in Beijing and 2000 cultural and dining events launched in Guangxi [3] Group 2 - Red tourism is experiencing a resurgence, with notable increases in visitor numbers at red-themed attractions, such as a 28% year-on-year increase at the Victory Memorial Museum [4] - Sports events are driving travel trends, with millions of fans attending matches, leading to sustained growth in nearby tourist attractions [7] - Indoor cooling experiences are becoming popular among young people, with significant increases in searches for indoor surfing and climbing activities [11] Group 3 - Night tourism is gaining traction, with a 100% increase in search and comment volume related to night tours, and a nearly 230% rise in searches for "night tour attractions" [12] - The "golden four hours" of night economy, from 6 PM to 10 PM, has seen over 1.65 million existing businesses, with 168,600 new registrations this year [13] - Innovative night tour experiences, such as museum night tours and desert stargazing, are attracting interest, with search volumes increasing by over 100% [14]

Core Viewpoint - The article highlights the proactive measures taken by Meishan to enhance its cultural tourism sector, particularly in response to the competitive landscape and the need for differentiation in offerings [6][8][9]. Group 1: Cultural Tourism Activities - Meishan has launched 47 cultural tourism activities in Hongya County this summer, including various sports and cultural events, to attract visitors during the peak consumption season [6]. - The city aims to stand out in a competitive market by diversifying its cultural tourism offerings and enhancing the overall experience for visitors [6][9]. Group 2: Economic Performance - In the first half of the year, Meishan's GDP growth rate reached 7.5%, ranking first in the province, with industrial contributions accounting for 59.8% of GDP [8]. - The proximity to Chengdu is seen as both an advantage and a challenge, with the need to improve local tourism offerings to retain visitors [8]. Group 3: Policy Support - The newly introduced policies aim to support high-quality development in the cultural tourism sector through financial incentives, including a funding pool of approximately 50 million yuan over two years [9][13]. - The policies focus on brand building, major project development, and the creation of cultural products to enhance the competitiveness of Meishan's tourism [9]. Group 4: Cultural IP and Landmark Projects - There is a strong emphasis on revitalizing cultural IP and developing flagship projects, with significant investments made in key tourism sites like Wawushan Scenic Area [10][11]. - The goal is to create a diverse range of tourism experiences, including forest wellness, hiking, and low-altitude tourism, to cater to different visitor preferences [11]. Group 5: Marketing and Talent Development - Meishan is actively engaging in city marketing strategies, leveraging events to boost tourism and consumption, and is focusing on attracting high-level talent to support the cultural tourism industry [12][13]. - The "Meizhou Talent Plan" aims to recruit and cultivate high-level professionals in the cultural tourism sector, recognizing that talent is crucial for achieving high-quality development [13].

Core Viewpoint - The summer travel market in 2025 is characterized by a surge in traditional cultural tourism, summer retreats, red tourism, and event-based travel, with students and family travelers being the main demographic driving this trend [3]. Group 1: Travel Trends - The "youth travel group" composed of university students and prospective students has shown significant activity, with a daily average increase of over 80% in train ticket orders since the start of summer [6]. - Popular destinations for student travelers include Beijing, Urumqi, Chongqing, Xi'an, Zhengzhou, Chengdu, Jinan, Lanzhou, Shijiazhuang, and Guangzhou [6]. - The "follow the event" travel trend is particularly strong, with the "Su Super" league driving a nearly 19% increase in travel to host cities during the league's matches [6]. Group 2: Accommodation and Local Attractions - Hotel bookings in Jiangsu cities like Nantong, Suqian, and Xuzhou have doubled due to the surge in travel related to the "Su Super" league [7]. - Local attractions such as the China Dinosaur Park and Dongfang Salt Lake City in Changzhou have also seen a doubling in tourism product bookings [7]. Group 3: Upcoming Travel Peaks - A small peak in travel is expected from August 23 to 24, with a gradual shift towards off-peak travel expected to last until mid-September [8]. - Popular off-peak destinations include Shanghai, Beijing, Sanya, Lijiang, Hangzhou, Chengdu, Xi'an, Guangzhou, Chongqing, and Kunming [8]. - Anticipation for the upcoming National Day holiday is high, with many users planning to start their trips early, particularly for outbound travel [8]. Group 4: Inbound Tourism - The expansion of the 240-hour visa-free transit policy has led to a rise in inbound tourism, with foreign visitors increasingly exploring smaller cities beyond major metropolitan areas [10][11]. - The top five cities for foreign tourist accommodation bookings are Shanghai, Guangzhou, Beijing, Chengdu, and Shenzhen, with significant interest in Yunnan's Dali, Kunming, and Lijiang [10]. - There has been a 2.6-fold increase in flight bookings to Yiwu, Zhejiang, from foreign tourists, particularly from Vietnam and Indonesia, which saw over a threefold increase [11].