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暑期文旅消费火热开启,消费热潮背后,你准备好了吗?
Sou Hu Cai Jing· 2025-07-09 09:18
从人群结构看,亲子家庭和大学生成为暑期文旅消费的主力军。途牛旅游网数据显示,暑期亲子客群的出游人次占比达 42%,主题公园、海滨海岛、亲子 研学产品热度居高不下。文化和旅游部产业发展司司长缪沐阳指出,各地应围绕暑期文旅消费特点,针对不同年龄群体需求,推出多样化应季文旅产品。 暑期,向来是文旅消费的黄金时段。今年,各地更是诚意满满,纷纷出招,文体旅联合发力,免门票、发补贴,真金白银促消费,一场盛大的文旅消费狂欢 正在上演。据了解,今年 7 月至 8 月,各地将举办超 4300 项约 3.9 万场次文旅消费活动,发放超 5.7 亿元消费补贴,如此大规模的投入,无疑将暑期文旅市 场推向了高潮。 今年暑期,天气炎热,避暑成为众多游客出行的主要动力。飞猪旅行网数据显示,乌鲁木齐、昆明、贵阳等地成为避暑游热门目的地;去哪儿旅行平台数据 也表明,西北、东北等平均温度低于 25 摄氏度的地区,酒店预订增幅位居前列。中国气象局还贴心推荐了 16 条避暑旅游路线,相关地区更是推出森林音乐 节、星空露营等丰富多彩的夏季主题活动。 继 "村 BA""村超" 之后,"苏超" 再次破圈。它借助社交媒体互动,吸引球迷和游客跨区域流动、跨领 ...
让过客变游客:看双流如何为四川文旅强省“留人”
Sou Hu Cai Jing· 2025-06-26 15:18
Core Insights - The article emphasizes the importance of transforming transient travelers into long-term visitors in Chengdu's Shuangliu District, which is a significant aviation hub with a projected passenger throughput of 32.43 million in 2024 [1][4]. Group 1: Passenger Flow and Infrastructure - Shuangliu International Airport is positioned as a key aviation hub in Central and Western China, with a passenger throughput of 32.43 million expected in 2024 and a target of 50 million by 2025 due to the reopening of Terminal 1 [4][5]. - The airport's continuous influx of travelers provides a solid foundation for the development of cultural and tourism industries in the region [5]. Group 2: Cultural and Tourism Resources - Shuangliu boasts rich cultural and tourism resources, including three A-level scenic spots, two national 4A-level tourist attractions, and seven historical and cultural museums with a collection of 408 precious cultural relics [5]. - The district has successfully introduced 16 high-quality cultural and tourism projects, enhancing its appeal to visitors [5]. Group 3: Strategies for Visitor Retention - The core challenge for Shuangliu's cultural tourism development is to convert transit travelers into local visitors, with a focus on enhancing visitor experiences [7]. - The district has received international recognition with the UNESCO Asia-Pacific Heritage Award for the preservation of the Pengzhen Guanyin Pavilion Tea House, which has increased local tourism and rental prices by approximately 40% [7][9]. Group 4: Innovative Tourism Initiatives - Shuangliu has launched an "Aviation + Cultural Tourism" service model, offering themed routes that connect the airport to local attractions, facilitating seamless travel experiences for visitors [9]. - The district has introduced "consumption-themed buses" to enhance the shopping experience at popular destinations, aiming to convert airport traffic into local spending [9]. Group 5: Event-Driven Tourism - The district is promoting tourism through events, such as the Dragon Boat Festival, which attracted 217,200 visitors and generated a revenue of 23.18 million, marking a 50% increase year-on-year [13]. - The Shuangliu Sports Center and other venues have seen a year-on-year increase in visitor numbers, contributing to an estimated revenue of 1.6 billion from related industries [14].
“五一”看球赛、逛园区 北京首钢篮球俱乐部打造一站式观赛新体验
Huan Qiu Wang· 2025-04-29 02:04
记者了解到,此次CBA联赛半决赛,是北京男篮时隔五年再次打入半决赛,也是继2014-15赛季之后, 北京男篮将士们和球迷们再次在主场迎来半决赛较量。本赛季,北京男篮秉承"拼搏到底,永不放弃"的 北京篮球精神,在漫长的赛季中克服重重困难,打出一场又一场振奋人心的经典战役。特别是在4月27 日半决赛首轮对决中,北京男篮依靠团队合力在客场击败山西男篮,取得系列赛先机的同时,也让大家 对"五一"期间的主场对决更加期待。 来源:人民网 人民网北京4月29日电(记者池梦蕊)日前,北京北汽赢下"京城德比"晋级CBA季后赛四强,这也是北 京北汽男篮时隔五年再度征战CBA季后赛的半决赛。按照赛程,将有1-2个主场比赛在"五一"期间举 办。 为推动赛事经济、释放赛事消费潜力,给大量北京球迷和远道而来的外地球迷提供更多福利,北京首钢 篮球俱乐部打造"跟着赛事去旅行"假日玩法,欢迎全国各地的球迷来到来到北京、来到首钢园区,享受 吃喝玩一站式假日观赛新体验。 据了解,近两年,"跟着赛事去旅行"已成为激活"赛事+"潜力,探索复合型消费新模式的新举措。为响 应"跟着赛事去旅行"的号召,也为了给远道而来的球迷提供更多福利,打造吃喝玩一站式、 ...