转自：成都日报锦观 簇桥新"丝"路 □黄晨旭 在成都平原腹心簇桥一带的土壤里，埋藏着一种古老的蚕丝情愫，缕缕丝线尽是乡思。《后汉书》记 载，西汉末年蜀地"女工之业，覆衣天下"。适宜种植桑树的簇桥一带，更是如此。簇桥场（又名"华兴 场"）所产"蜀锦"为我国四大名锦之一。唐代，这里的丝绸生产、交易已经十分发达。宋代，蜀锦成 为"贡锦"。清乾隆时期，这里专门从事丝业经营者不下300家…… 最近，我看了元代成都博物学家费著的许多风物记述，对此颇感兴趣，于是去了一趟簇桥片区，想看看 那些记载的东西是否还有留存，却发现乡思里的风物已经有了新的蜕变：蚕丝记忆悄然换了针脚，延展 成另一条美丽的路。 然而，最初的探寻并非一帆风顺。行走在黄堰河边，我心头有些遗憾——这里几乎看不到野桑。顺河而 下，正在失望的瞬间，我不经意地走进了华兴街道的三河社区就业服务小站。 她们正在上课。课堂上，坐满了俯首专注的女子：有生活不如意的全职妈妈，有沉默而坚韧的残疾人， 有在求职道路上摸索已久的求职者。她们的手中，银钩针如梭似笔，游走在各色线材之间，钩织着各种 各样的"花"——玫瑰、康乃馨、向日葵。随着指尖的灵动，层层花瓣在针法里舒展，这些针线勾成 ...

日前，第八届塞舌尔国际时装周在其首都维多利亚落下帷幕。在这场为期8天的时尚活动里，四川省成 都市金牛区中国西部高级定制中心（以下简称"西部高定中心"）携高定品牌与多项非遗文创精品再度亮 相，并围绕"技艺传授、秀场发布、非遗创新作品展"三大板块展开系列交流活动。 同年，西部高定中心集合馆在北京秀水街亮相，主营蜀锦、蜀绣的高定精品。西部高定中心运营负责人 王晓然介绍，许多海外客人对蜀锦产品尤为喜爱，"特别是拿蜀锦裁制的西服、礼服，以及一些中西合 璧的礼服，非常受欢迎。" 2025全球妇女峰会期间，集合馆中展出的作品也迎来了众多外宾的关注，来自津巴布韦的代表现场点赞 了中心创新出品的蜀锦面料："我从未想到千年传统能与当代美学如此完美结合。" 国际市场对成都非遗产品的欢迎程度出乎王晓然的意料，也更加坚定了西部高定中心将成都非遗推出国 门、走向海外的信心。近年来，中心聚焦设计创新，引导帮助设计师将中式潮流、非遗技艺转化为高端 服饰、文创与家居艺术品，并通过终端产品输出和平台资源对接，推动本土文化融入全球市场。"优质 的产品是我们打开市场的'硬底气'，也是我们海外输出的核心。我们希望通过好的设计、好的产品，向 世界讲好中 ...

Core Viewpoint - The 8th Seychelles International Fashion Week was held in Victoria, attracting designers from over 10 countries, showcasing a blend of traditional craftsmanship and modern design inspired by nature [1][6]. Group 1: Event Overview - The fashion week featured significant presentations from Chengdu's high-end custom brands, particularly the "Photosynthesis Haute Couture" series, which drew inspiration from nature and utilized traditional Chinese textiles [1]. - The event included a Chengdu intangible cultural heritage exhibition area, showcasing various cultural artifacts such as Shu brocade and embroidery, creating an immersive experience for attendees [3][5]. Group 2: Cultural Exchange - A Chinese design team conducted a fashion design seminar at the Seychelles Art and Design Academy, sharing insights on the innovative application of traditional Chinese culture and intangible heritage in contemporary design [6]. - The Chinese embassy's representative emphasized the importance of fashion as a means to deepen cultural exchanges between China and Seychelles, highlighting the cultural richness and innovative spirit of Chinese design [7].

Core Viewpoint - The emphasis on the protection of cultural heritage by General Secretary Xi Jinping highlights the importance of enhancing the transmission and utilization of cultural and natural heritage to meet the people's needs for a better life in the new era [2] Group 1: Cultural Heritage - The significance of cultural heritage protection is underscored, with a focus on revitalizing it to better serve the public [2] - The ongoing efforts to strengthen the transmission and utilization of cultural heritage are aimed at ensuring its vibrancy and relevance in contemporary society [2] Group 2: Shu Brocade - Shu brocade is recognized as one of China's "Four Famous Brocades," known for its rich cultural and artistic connotations as well as unique craftsmanship [2] - The historical significance of Shu brocade is highlighted, as it has remained popular for thousands of years and continues to be exported internationally through the Silk Road [2] - Today, Shu brocade serves as a cultural symbol of Chengdu and represents a marker of cultural exchange between China and the West [2]

Core Viewpoint - Jinli, a historic street in Chengdu, is a significant cultural and commercial hub, attracting tourists with its rich heritage and local delicacies, embodying the essence of Sichuan culture and lifestyle [2][4][8]. Group 1: Historical Significance - Jinli dates back to the Qin and Han dynasties, originally known for its production of Shu brocade, which contributed to its name [5]. - The street is closely associated with Zhuge Liang, who established officials to manage the brocade industry, leading to the name "Jin Guan Cheng" for the area [5]. Group 2: Cultural Experience - The street features traditional Sichuan architecture and offers a variety of local cultural experiences, including folk performances and traditional crafts such as sugar painting and clay figurines [7][8]. - Visitors can enjoy authentic Sichuan cuisine, with local specialties like Zhang Fei beef and pig intestine noodles, emphasizing the focus on taste and local ingredients [8]. Group 3: Tourism Appeal - Jinli is recognized as a must-visit destination for tourists in Chengdu, often described as a vibrant and lively place where visitors can immerse themselves in local customs and flavors [2][9]. - The best time to visit is in the evening when the street is illuminated by lanterns, creating a festive atmosphere that attracts large crowds [9][12].

Core Viewpoint - The exhibition "Gold Thread: The Golden Fashion from North Africa to East Asia" opened on November 30 at Chengdu Museum, showcasing over 200 gold-threaded artifacts from various cultural institutions, marking the first stop of a global tour and the only one in China [1][3]. Summary by Sections Exhibition Overview - The exhibition features a rich collection of gold-threaded textiles, highlighting the artistic and cultural exchanges along the Silk Road, with a focus on the interplay of gold and silk [3][10]. - It is organized into five thematic units that explore the evolution and integration of gold-threaded art across different regions and time periods [3][5]. Thematic Units - The five units include: 1. "Golden Glow: Bright Attire of Maghreb" 2. "Starry Sands: Gold Thread Art of the Middle East" 3. "Arabian Weaving: Aesthetic of Faith from the Arabian Peninsula" 4. "Fragrant Silks: Golden Attire of India and Southeast Asia" 5. "Golden Memories of Eastern Silk Countries" [3][5]. Cultural Significance - The exhibition illustrates how gold thread has been a symbol of power and luxury across various cultures, from the Ottoman Empire to the Arab Peninsula, and highlights the fusion of Eastern and Western fashion [5][10]. - Notable artifacts include wedding garments and ceremonial attire that reflect the cultural heritage and craftsmanship of their respective regions [5][9]. Artistic Dialogue - The exhibition emphasizes the dialogue between Eastern and Western cultures, showcasing pieces like the half-sleeve garment that combines Chinese and Persian textile techniques, representing the historical trade and cultural exchanges [10][12]. - It also features contemporary haute couture by renowned designer Guo Pei, integrating traditional techniques with modern design [12]. Duration and Location - The exhibition will run until March 29, 2026, at Chengdu Museum, a significant cultural hub on the ancient Silk Road [12].

Core Viewpoint - The silk industry in China is experiencing significant growth and international competitiveness, with a focus on optimizing regional production and enhancing technological innovation [1][2]. Group 1: Industry Performance - China's silk production accounts for approximately 75% of global output, with silk exports exceeding 60% of the global market [1]. - During the "14th Five-Year Plan" period, the average annual production of silkworm cocoons reached 744,000 tons, marking an 11% increase compared to the end of the "13th Five-Year Plan" [2]. - The number of new patents in the silk industry increased by 45.2% compared to the previous five-year period, indicating a strong emphasis on technological innovation [2]. Group 2: Regional Development and Policy Initiatives - The Ministry of Commerce has initiated the "East Silk, West Solid" program to promote the transfer of the silk industry to central and western regions, optimizing the industrial layout [1][2]. - The program aims to enhance the overall quality and efficiency of the silk industry while creating new international competitive advantages [1]. Group 3: International Market Expansion - China's silk exports are projected to reach $1.44 billion in 2024, representing a growth of over 30% compared to the end of the "13th Five-Year Plan," with exports covering around 120 countries and regions [2]. - The reputation of "Chinese Silk" is being strengthened, contributing to the expansion of international market share [2]. Group 4: Industry Standards and Consumer Trends - A total of 57 standards related to the silk industry have been revised or established, and six new silk enterprises have been added to the "Chinese Time-honored Brand" list [2]. - The promotion of traditional silk products such as Shu Brocade, Yun Brocade, and Song Brocade is driving the "national trend" in consumer preferences [2].

Core Viewpoint - The Ministry of Commerce has initiated a plan to promote the "East Silk West Solid" strategy for the silk industry, focusing on optimizing the industrial chain, enhancing technological innovation, and facilitating coordinated development across regions [1][2]. Group 1: Industry Development - The silk industry has shown solid growth during the 14th Five-Year Plan period, with an average annual production of 744,000 tons of silkworm cocoons, representing an 11% increase compared to the end of the 13th Five-Year Plan [1]. - China's silkworm cocoon production accounts for approximately 75% of the global total, while silk exports represent over 60% of the global market, indicating a strong competitive advantage [1]. - The development of sericulture has flourished in certain central and western regions, becoming a distinctive local industry [1]. Group 2: Technological Innovation - The number of new patents in the silk industry has increased by 45.2% compared to the 13th Five-Year Plan period, showcasing a significant advancement in technological innovation [2]. - Research and development of high-tech products, such as functional silk fabrics and flexible materials for brain-machine interfaces, have made positive progress [1][2]. Group 3: Industry Standards and Branding - A total of 57 standards related to sericulture and silk have been revised or established, enhancing brand development and promoting traditional silk products [2]. - The number of "Chinese Time-honored Brands" in the silk sector has increased by 6, contributing to the rise of "national trend" consumption of intangible cultural heritage silk products [2]. Group 4: International Market Expansion - The international reputation of Chinese silk has improved, with exports projected to reach $1.44 billion in 2024, reflecting a growth of over 30% compared to the end of the 13th Five-Year Plan [2]. - The export destinations for Chinese silk products now cover approximately 120 countries and regions worldwide [2].

Core Insights - The Ministry of Commerce announced that during the "14th Five-Year Plan" period, the average annual production of silkworm cocoons in China reached 744,000 tons, marking an 11% increase compared to the end of the "13th Five-Year Plan" period [1][2] Group 1: Industry Development - The silkworm cocoon production accounts for approximately 75% of the global total, while silk exports represent over 60% of the global market, indicating a strong competitive advantage in the silk industry [1] - The number of new patents in the silk industry increased by 45.2% compared to the "13th Five-Year Plan" period, showcasing significant advancements in technological innovation [1] - The industry has seen the development of high-tech products such as functional silk fabrics and flexible materials for brain-machine interfaces, extending resource utilization into fields like biomedicine and electronic information [1] Group 2: Industry Standards and Branding - A total of 57 standards related to silkworm and silk have been revised or established, enhancing brand development and leading to the addition of 6 new silk enterprises under the "Chinese Time-Honored Brand" initiative [2] - The international reputation of Chinese silk is being strengthened, with exports projected to reach $1.44 billion in 2024, representing over a 30% increase from the end of the "13th Five-Year Plan" period, and covering around 120 countries and regions [2] Group 3: Future Directions - The Ministry of Commerce plans to enhance policy support and collaborative efforts to accelerate the "East Silk, West Solid" initiative, improve the technological innovation system, and promote sustained growth in silk consumption [2]

Group 1 - The core focus of the recent investment promotion activity in Chengdu is on the non-heritage cultural and creative industry, aiming to foster collaboration and project attraction among various enterprises and institutions from different regions [1] - The event was organized by the Chengdu Cultural Industry Development Promotion Center and included participation from nearly 20 enterprises and institutions, facilitating direct engagement through site visits, policy sharing, and discussions [1] - The Chengdu government has introduced a comprehensive support policy specifically targeting digital cultural and creative startups, which includes ten measures aimed at providing financial and operational assistance [4][7] Group 2 - The support policy offers various incentives such as a one-time startup grant of 20,000 yuan and annual office rent subsidies up to 100,000 yuan, effectively reducing the financial burden on new enterprises [7] - Eligible applicants for the support policy must be registered digital cultural and creative enterprises established for at least six months and no more than three years, focusing on specific core business areas [5] - The policy aims to create a full-chain support system for startups, encompassing aspects from workspace provision to financial services and talent acquisition [4][7] Group 3 - The local government emphasizes the unique cultural and historical context of Pugong County, which is seen as an ideal location for the integration of rural aesthetics and cultural industries [8] - The event highlighted the challenges faced by local non-heritage enterprises, such as the need for better design and market strategies to enhance product competitiveness [9][13] - External entrepreneurs provided diverse solutions to the commercialization challenges of local heritage projects, advocating for collaborative approaches to expand market opportunities [21]