川观新闻记者 吴晓铃 川剧变脸精彩绝伦，川南请春酒仪式感满满……在今晚央视春晚宜宾分会场上，四川非遗也在5个点位参与展演，项目累计多达36个，一展四川非遗的底 蕴深厚和多姿多彩。 你知道吗？截至目前，四川拥有的国家级非遗代表性项目多达153个，国家级代表性传承人也有153人，仅入选联合国教科文组织人类非物质文化遗产代表 作名录（以下简称"人类非遗"）的就有9项。经过20余年持续不断的保护和发展，四川非遗正在不断融入现代生活，展现出更加强健的生命力。 9项非遗列入联合国教科文组织人类非遗代表作名录 在乐山马边，彝绣的省级非遗代表性传承人乔进双梅成立了刺绣的合作社，带领当地妇女居家就业，十年来合作社营业额从每年几十万元增长到现在的一 千多万元，930多名当地妇女通过刺绣实现了稳定收入。 蒙山茶传统制作技艺。 雅安市名山区非遗保护中心供图 在中国传统桑蚕丝织技艺中，蜀锦是其重要组成。它有两千多年历史，素有"天下母锦"美誉。当年新疆出土的国宝级文物、"五星出东方利中国"汉晋织 锦，便被学术界认为极可能是蜀锦。中国雕版印刷技艺中的德格印经院藏族雕版印刷，则是刻字雕版印刷的活化石。中国传统制茶技艺中，四川的蒙山茶 传统制 ...

Core Viewpoint - The Sichuan provincial tax authority is enhancing its tax services to support local enterprises in their international expansion and to attract foreign investment, aligning with the "Belt and Road" initiative and the province's strategic goals for open development [1][2]. Group 1: Support for Local Enterprises - Sichuan's tax department has created the "Tax Road Pass · Inclusive Service" brand to provide comprehensive tax support for local companies venturing abroad, addressing the complexities of cross-border taxation [2][3]. - The implementation of a paperless export tax refund process has significantly improved efficiency, reducing the average processing time for normal refunds to within 3 working days, with over 1,030.87 billion yuan in refunds processed since the start of the 14th Five-Year Plan [2]. - For example, Sichuan Huayi Tea Co. benefited from a timely export tax refund of 270,000 yuan, which alleviated financial pressure during market fluctuations, and has received a total of 949.22 million yuan in refunds since 2021 [2]. Group 2: Risk Management and Compliance - The tax authority is focusing on providing tailored services to different types of enterprises, ensuring that tax benefits are effectively communicated and implemented through a direct connection mechanism [3]. - A comprehensive list of key foreign-related enterprises is maintained to facilitate the targeted delivery of tax incentives, enhancing the certainty of international tax services for businesses [3]. Group 3: Attracting Foreign Investment - Sichuan has become a leading province for foreign investment in central and western China, supported by effective tax incentive policies that have been successfully implemented [4]. - For instance, Jeff Microelectronics (Sichuan) Co., Ltd. has benefited from nearly 15 million yuan in tax incentives during the 14th Five-Year Plan, which has allowed the company to invest more in R&D and production [4]. - The tax department has established specialized teams to assist high-tech foreign enterprises, enhancing service quality and helping them mitigate cross-border tax risks [4]. Group 4: Enhancing Consumption and Tax Refund Services - The Sichuan tax authority is improving tax refund services to support the construction of international consumer centers, expanding the scope of departure tax refunds and enhancing the overall experience for consumers [6][7]. - The number of departure tax refund stores has reached nearly 700, with a focus on popular shopping areas and tourist attractions, ranking fourth in the country for sales volume of tax refund goods [6]. - The introduction of a "buy and refund" service model has streamlined the refund process, with over 200 stores now participating in this initiative, contributing to a significant increase in inbound tourism and consumption [7].

Group 1 - The event held in Chengdu showcased the city's development opportunities and aimed to enhance friendship and practical cooperation among international representatives [1] - A variety of "Chengdu-made" products, including advanced technologies like flying cars and exoskeleton robots, were presented, highlighting the city's innovation and cultural heritage [2] - Local companies expressed optimism about expanding into overseas markets, facilitated by networking opportunities with foreign consuls and business representatives [3] Group 2 - Chengdu is increasingly recognized as a global innovation hub, attracting foreign investment due to its favorable business environment and talent pool [4] - The city is experiencing rapid development, which has caught the attention of international representatives, leading to increased cultural and economic exchanges [5]

Group 1: Traditional Industries Development - The "14th Five-Year Plan" emphasizes the optimization and enhancement of traditional industries in China, with Sichuan planning to promote high-quality development in historical industries such as liquor and silk during this period [1] - Sichuan silk industry faces challenges including insufficient raw material supply, relying on external sources for silkworms and cocoons, and the need for labor-saving machinery to address these issues [1] - To enhance the silk industry, there is a call for stronger brand development, cultural exploration, and product innovation targeting younger consumers while also catering to older demographics through tailored marketing strategies [1] Group 2: Sichuan Liquor Industry - The Sichuan liquor industry, particularly the strong aroma type, is recognized as a competitive advantage, but it also requires targeted efforts to develop diverse aroma products and low-alcohol options appealing to younger consumers [1] - There is a recommendation to promote Sichuan liquor culture globally through various media formats and to integrate the liquor industry with well-known cultural and tourism resources in Sichuan [1] - Systemic challenges for the internationalization of Sichuan liquor include cultural recognition barriers, international trade barriers, and outdated marketing systems, with suggestions for government support in establishing overseas experience centers and developing international standards [2]

每经编辑｜段炼 2月4日，李子柒非遗工作站负责人李子柒在《人民日报》文化版撰文《生活因文艺而改变》。 李子柒写道，不只村民的生活因文艺而改变，影视剧取景带动乡村文旅，许多短视频创作者让非遗技艺被更多人看见，主播卖出土特产的同时还宣介了乡 村……你看，当文艺扎根泥土，它便不再悬于空中。 李子柒说："这也是我将工作重心逐步转向幕后的原因。以前，我思考的是如何把视频拍得美，如何把手艺展现得好。可现在我更关心这些文艺，能不能 让更多与之相关的人得到实实在在的收益，能不能让手艺传承发展下去。" 以下为全文—— 甘海子里古老与新潮的交织，让我不禁想起两位老朋友。 一位是羌绣代表性传承人陈云珍老师。她带着十里八乡的女性，把原本只出现在被面和衣服上的图案，织在了杯垫、笔记本、包包上，把手艺变成了产 业，也丰富了乡村文旅业态。羌绣绣出了乡村的美丽与富饶，听说2025年北川羌族自治县石椅村村民的人均收入突破了10万元。 另一位是湖南湘西花垣县十八洞村的陈国桃老师，她在大山里开起苗绣非遗工坊。2025年我去过两次，那栋稻田中的漂亮木房子，成了村里最温暖的地方 之一。年近90岁的婆婆做不了针线活，就在工坊里教年轻绣娘传统花样；带孩子 ...

Core Insights - The high-quality development of historical classic industries in Sichuan is centered around the creative transformation of deep cultural values, integrating cultural, social, and economic values for mutual enhancement [1][2][3] Group 1: Historical Classic Industries Definition and Importance - Historical classic industries are defined as those that carry deep historical culture, unique craftsmanship, and regional characteristics, with a focus on consumer goods [2] - The core asset of historical classic industries is their rich "cultural capital," which includes unique craftsmanship, brand stories, and emotional connections with consumers [3] Group 2: Sichuan's Unique Advantages - Sichuan has a rich and distinctive industrial lineage, with notable sectors such as the liquor industry represented by Sichuan liquor, and textile industries like Shu brocade and Shu embroidery, which embody the region's cultural heritage [4] - These industries serve as tangible expressions of Sichuan's culture and valuable economic resources, with high-quality development aimed at converting static cultural capital into dynamic economic value [4] Group 3: Opportunities and Challenges - The historical classic industries in Sichuan are experiencing a revival driven by strong cultural capital, emotional connections with consumers, and an improving policy environment [5] - However, there are challenges in transforming cultural narratives into engaging experiences, forming innovative ecosystems, and diversifying value creation models [6][7] Group 4: Development Strategies for the 14th Five-Year Plan - To achieve high-quality development, Sichuan must focus on deepening cultural value, upgrading brand narratives, and creating modern brand storytelling through various media [8] - Building a talent development framework that includes a diverse range of professionals is essential for fostering innovation and bridging traditional craftsmanship with modern design [9] - Expanding experiential boundaries and promoting deep integration of industries through immersive cultural experiences can enhance consumer engagement and value creation [10] - Strengthening the connection to local roots and ensuring sustainable development through community involvement and ecological preservation is crucial for the long-term success of these industries [11]

Group 1 - Chengdu has 336 municipal intangible cultural heritage (ICH) representative projects as of January 2026, establishing a relatively complete ICH inheritance system [1] - The city is accelerating the construction of a "Museum City," with a total of 201 museums, including 26 national-level museums [1] Group 2 - Chengdu's ICH international dissemination faces challenges due to cultural differences in understanding, language, customs, and aesthetics, necessitating precise cultural translation [2] - A proposal suggests creating a standardized multilingual translation database for key ICH terms and establishing a digital platform for ICH dissemination, integrating online and offline resources [2] Group 3 - The city aims to build a world-class cultural tourism city, facing challenges such as cultural transformation, homogenization of business formats, and insufficient digital empowerment [3] - The cultural brand "Shibijia" exemplifies the vitality of traditional culture through innovative practices, including the production of micro-short dramas themed around ICH [3] - The company plans to continue exploring the integration of heritage and commerce, encouraging local cultural brands to participate in promoting Tianfu culture internationally [3]

Group 1 - The Chengdu government is implementing an "open-led" development strategy to enhance economic vitality and promote reform and openness, as highlighted in the 2025 work report [1] - Liu Chenxi, Deputy General Manager of Chengdu Wangfujing Department Store Co., Ltd., expressed confidence in the strategy and proposed ideas for creating a world-class duty-free shopping district [1] Group 2 - The focus on outbound consumption is due to the establishment of the first duty-free shopping district in Sichuan, located in the Chunxi Road business area, which includes 217 duty-free stores, with 92 offering "buy and refund" services [3] - Liu emphasized the need to enhance service standards to meet world-class shopping experiences and suggested improving the "buy and refund" service to reduce processing time to under 10 minutes [3] - Additional proposals include expanding the first city-based duty-free store and exploring the establishment of duty-free experience stores for local products, such as Sichuan liquor, tea, and silk, to convert policy benefits into increased consumption [3]

此外，消费季融合非遗，推出多项特色活动。例如，1月24日至2月1日，"骏马织梦·福感肆意"村糖会新春欢乐购市集暨第二届"福"感节，汇聚首农科技三文 鱼、菊乐牛奶、锦衣天承蜀锦等"青羊礼物"，同步设置非遗手作体验区；2月17日至3月3日，祠堂街非遗生活季呈现40余家创意摊位，推出锦官风物集展 览、非遗演出及沉浸式手工课堂。作为消费季重点活动，"三九一城·乡乡到家"2026新春生态年货节将持续至2月23日，活动以东华里为主会场、贝森北路保 利公馆商业广场为分会场，集中展销各地特色农产品。 ▲非遗博览园的成都千灯会 值得关注的是，成都千灯会已于2025年12月19日启幕，非遗博览园内的"虫鸣空间""十二长廊"等四大展区将持续开放至2026年3月8日，为市民跨年休闲提供 更多选择。 成都市青羊区商务局相关负责人表示，本次新春消费季通过"政府引导+市场运作"模式，整合多方资源打造多元化消费场景，为市民营造欢乐祥和的节日氛 围，助力全区新春消费市场持续升温。 记者今日从成都市青羊区了解到，青羊区新春消费季系列活动已启动。本次消费季将持续至2026年3月，覆盖春节、元宵等节点，为市民打造"吃 住行游购娱"一站式跨年消费盛宴 ...

Core Insights - The article highlights the vibrant atmosphere of the New Year shopping scene in Chengdu, showcasing a variety of traditional and innovative products available for purchase as the Spring Festival approaches [7][8]. Group 1: New Year Market Overview - Chengdu's New Year market has introduced over 500 types of local products, featuring food, gifts, and unique items from 11 districts and counties, as well as nearby cities [8][9]. - The "Chengdu Goodies New Year Gift Market" is a major event, featuring 17 pop-up stores and over 50 brands, providing a one-stop shopping experience for festive goods [8][9]. Group 2: Food and Culinary Offerings - The market offers a wide range of traditional Chengdu flavors, including local specialties like Xieshenglong sausages and various types of preserved meats, with prices for regular sausages ranging from 35 to 38 yuan per jin [11]. - The supply of fresh produce is robust, with the Shuangliu Baijia Agricultural Products Wholesale Market handling 80% of Chengdu's fresh vegetables and meats, selling around 4,000 tons of vegetables daily [10]. Group 3: Floral and Decorative Items - The Spring Flower Paradise in Pidu District is hosting a winter holly exhibition, showcasing thousands of festive plants, which has seen a significant increase in customer traffic since the New Year [12]. - The market is adorned with various decorations themed around the Year of the Horse, with items like red lanterns and horse-themed ornaments selling particularly well [12].