（原标题：发现纹样之美：丝路南行中的蜀锦浮光） 文博时空 作者 雪梨 两千年前，一条蜿蜒于崇山峻岭间的商道悄然铺展，这就是南方丝绸之路。驼铃声 未绝，马帮蹄痕深，这条以成都为起点的古道，将蜀地的桑蚕丝缕织成璀璨的文明纽带。蜀锦，正是这 条路上最耀眼的明珠。它汲取了巴山夜雨的灵秀、都江堰水的温润，跨越春秋战国，穿越汉唐风云，在 丝绸之路上绽放出东方文明的华章。 蜀锦与南京云锦、广西壮锦、苏州宋锦并称中国四大名锦，距今有近3000年历史，兴于春秋战国，盛于 汉唐宋。早期的蜀锦以多重经丝起花（经锦）为主，唐代以后品种日趋丰富。宋元时期，发展出纬起花 的纬锦。 锦城机杼 丝路回响 成都因盛产蜀锦被誉为"锦城""锦官城"。锦江古称濯锦江，这一名称的由来可追溯至西汉，濯锦江两岸 分布着许多丝织作坊，用江水濯锦后晾晒，色彩格外鲜明。穿城而过的濯锦江水，见证了蜀锦的生生不 息。 浣花溪旁的成都蜀锦织绣博物馆里，清代花楼木织机在吞吐光阴，木质框架随着踏板起落发出低沉的吱 呀，提花师高踞织机顶，挽动上千根提花综线时簌簌如雨，投花师甩动梭子，金线破开丝浪的脆响，恰 似春蚕啮碎桑叶的晨昏。 在繁华喧嚣之外，循着"唧唧复唧唧"的古老韵 ...

Core Points - The article highlights the historical significance and cultural richness of Chengdu, often referred to as the "Land of Abundance" and a city with a continuous history spanning over a thousand years [1][2][3] Group 1: Ancient Civilization - The Jinsha Site Museum in Chengdu showcases artifacts from the ancient Shu civilization, including the famous Sun Bird gold ornament, which symbolizes the worship of the sun and reflects the astronomical knowledge of the ancient Shu people [2][3] - The Jinsha site, dating back approximately 3200 to 2600 years, has yielded thousands of precious artifacts, including gold, jade, and bronze items, revealing the splendor and mystery of the ancient Shu civilization [3] Group 2: Water Management and Agriculture - The article discusses the historical figure Li Bing, who implemented the Dujiangyan irrigation system to manage the Min River's flooding, transforming the region into a fertile agricultural area [10][12] - Li Bing's innovative approach included constructing a water-dividing dam and a narrow channel to control water flow, ensuring stable irrigation for the Chengdu Plain [10][12] Group 3: Cultural Development - The establishment of the "Shishi" school by the governor Wen Weng aimed to improve local education and promote Confucian values, significantly enhancing the cultural literacy of the region [18][19] - The school became a model for local governance and education, fostering a generation of scholars and officials who contributed to the cultural and administrative development of the area [18][19]

Core Perspective - The integration of traditional Chinese intangible cultural heritage (ICH) with the World University Games showcases the beauty of Eastern aesthetics and cultural exchange with the world [1][2]. Group 1: Cultural Exchange at the Event - The opening ceremony featured a guiding sign made from Daoming bamboo weaving, incorporating various traditional crafts, highlighting the essence of Eastern aesthetics [1]. - Athletes engaged in immersive experiences with ICH, such as paper-cutting and dough modeling, with over 600 participants daily in these activities [1]. - International participants expressed admiration for traditional performances like Sichuan opera, emphasizing the vibrant presentation of Chinese culture [2]. Group 2: Unique Cultural Artifacts - Athletes received bamboo-crafted medal boxes, symbolizing traditional craftsmanship and cultural significance, with intricate designs reflecting the artisans' skills [5]. - A Swedish athlete purchased a folding fan inscribed with "厚德载物," interpreting its symbolism related to Chinese character and spirit [4]. - The bamboo medal box's transformation from hard bamboo to a smooth, delicate artifact illustrates the profound craftsmanship of Chinese artisans [7]. Group 3: Lasting Impressions - The cultural experiences and artifacts collected by athletes serve as tangible reminders of their encounters with Chinese heritage, fostering a deeper understanding of Eastern aesthetics [7]. - The event has allowed Chinese ICH to take root in the hearts of international participants, extending the narrative of Eastern beauty globally [7].

Core Insights - The article emphasizes the importance of transforming transient travelers into long-term visitors in Chengdu's Shuangliu District, which is a significant aviation hub with a projected passenger throughput of 32.43 million in 2024 [1][4]. Group 1: Passenger Flow and Infrastructure - Shuangliu International Airport is positioned as a key aviation hub in Central and Western China, with a passenger throughput of 32.43 million expected in 2024 and a target of 50 million by 2025 due to the reopening of Terminal 1 [4][5]. - The airport's continuous influx of travelers provides a solid foundation for the development of cultural and tourism industries in the region [5]. Group 2: Cultural and Tourism Resources - Shuangliu boasts rich cultural and tourism resources, including three A-level scenic spots, two national 4A-level tourist attractions, and seven historical and cultural museums with a collection of 408 precious cultural relics [5]. - The district has successfully introduced 16 high-quality cultural and tourism projects, enhancing its appeal to visitors [5]. Group 3: Strategies for Visitor Retention - The core challenge for Shuangliu's cultural tourism development is to convert transit travelers into local visitors, with a focus on enhancing visitor experiences [7]. - The district has received international recognition with the UNESCO Asia-Pacific Heritage Award for the preservation of the Pengzhen Guanyin Pavilion Tea House, which has increased local tourism and rental prices by approximately 40% [7][9]. Group 4: Innovative Tourism Initiatives - Shuangliu has launched an "Aviation + Cultural Tourism" service model, offering themed routes that connect the airport to local attractions, facilitating seamless travel experiences for visitors [9]. - The district has introduced "consumption-themed buses" to enhance the shopping experience at popular destinations, aiming to convert airport traffic into local spending [9]. Group 5: Event-Driven Tourism - The district is promoting tourism through events, such as the Dragon Boat Festival, which attracted 217,200 visitors and generated a revenue of 23.18 million, marking a 50% increase year-on-year [13]. - The Shuangliu Sports Center and other venues have seen a year-on-year increase in visitor numbers, contributing to an estimated revenue of 1.6 billion from related industries [14].

Group 1 - The 9th China Chengdu International Intangible Cultural Heritage Festival opened with the theme of enhancing communication and sharing beautiful lives, featuring diverse activities such as ancient book exhibitions and interactive experiences [1] - The "Intangible Cultural Heritage in Classics" sub-venue showcased 31 original ancient books related to intangible cultural heritage, allowing the public to learn about the origins and development of these skills [1] - The festival included a series of events like the 2025 Chengdu International Guqin Art Week, gathering domestic and international Guqin artists and scholars [3] Group 2 - The integration of technology with traditional crafts was highlighted at the exhibition, where visitors could engage in hands-on experiences with ancient printing techniques [4] - The event featured an immersive experience with modern weaving machines, allowing attendees to see real-time changes in patterns as they operated the machines [5] - The festival introduced an international exhibition area for intangible cultural heritage brands, facilitating cross-border collaborations and enhancing the international cooperation level in IP development [6] Group 3 - The festival's IP authorization trading activities have gained momentum, with 275 companies participating and signing agreements worth over 82 million yuan, showcasing the growing market for intangible cultural heritage [6][7] - Notable collaborations have emerged, such as the partnership between the Shu embroidery master and various brands, generating significant revenue through IP licensing [6] - The event aimed to connect creators with buyers globally, promoting the sustainable development of intangible cultural heritage through effective resource matching [7]

Core Viewpoint - The article highlights the revival and modernization of Shu Brocade, a traditional Chinese textile, through the integration of technology and innovative design, ensuring its preservation and relevance in contemporary culture [1][3]. Industry Overview - Shu Brocade, originating from the Chengdu region, is renowned for its vibrant colors, intricate patterns, and durable quality, making it the most prestigious among the four major brocades in China [1][2]. - The production of Shu Brocade dates back over 3,000 years, with significant historical importance as a major commodity along the ancient Silk Road during the Han and Tang dynasties [2]. Technological Integration - Since 2000, there has been a conscious effort to protect and pass on the Shu Brocade weaving techniques, with its inclusion in national and UNESCO intangible cultural heritage lists [3]. - Recent advancements involve the use of AI, big data algorithms, and vector drawing technology to digitally restore and enhance traditional Shu Brocade designs, ensuring their preservation and modernization [4]. Educational and Research Initiatives - The Chengdu Textile College plays a crucial role in the research and development of Shu Brocade patterns, establishing a "gene bank" for traditional designs and focusing on the challenges within the industry [5]. - The collaboration between academia and industry aims to achieve high-level protection and quality development of Sichuan's textile heritage, with ongoing projects to reconstruct historical color palettes and enhance the cultural narrative of Shu Brocade [5].