村BA 总决赛 7月11日晚，四川省第三届和美乡村篮球大赛（村BA）总决赛在宜宾市珙县巡场镇三合村拉开序 幕。 罗顺 摄（C视觉） 棍网球 世运会项目 7月12日，"大美阿坝杯"棍网球邀请赛在阿坝州茂县开赛。 何清海 摄（C视觉） 四川将发动超1.6万家品质生活服务商，推出"潮玩逸夏""美味逸夏""舒享逸夏""漫游逸夏""乐购逸夏"五大 主题专项活动，共有115场特色活动 聚焦银发、宠物、低空、潮玩等新业态，利用全省80个消费新场景和重点商圈、步行街，力争形成"一地 办赛、全省消费"格局 成都、绵阳、眉山三城推出票根经济优惠政策，其中餐饮占比超80%。成都共有140余家餐饮企业、10余 家博物馆及景区、20余家酒店参与打折促销 2025年第12届世界运动会（简称成都世运会）进入倒计时。来到四川的观众，除了看比赛，还能耍点啥？ "乐享天府"服务消费季系列活动以清单形式发布，涵盖"潮玩逸夏""美味逸夏""舒享逸夏""漫游逸夏""乐购 逸夏"五大主题专项活动，共有115场特色活动。 7月11日晚，在四川天府新区麓湖WAVE BOX海浪公园，以"魅力服务·活力世运"为主题的"跟着赛事去旅 行"暨"乐享天府"服务消费季 ...

7月9日，Re:Think 2025联合国开发计划署可持续创意周在成都高新区中国—欧洲中心拉开帷幕。 借此活动契机，世界粮食论坛（中国）成都项目办公室正式揭牌。该论坛通过"全球青年行动、科技创新促进、携手投资倡议"三大核 心内容汇聚青年力量，激发创新思维，推动农业粮食体系转型，加速实现SDGs。 本届活动以"创意引领可持续未来"为主题，由联合国开发计划署（UNDP）主办，联合国教科文组织（UNESCO）东亚地区办事处和 联合国粮农组织（FAO）支持，全球创意产业领袖、城市规划专家和科技创新者齐聚一堂，共同探讨创意产业如何赋能城市IP的塑 造、驱动经济增长、提升民生福祉。 可持续发展创新示范项目二期启动 世界粮食论坛成都办公室揭牌 开幕式现场，联合国开发计划署可持续发展创新示范项目二期正式启动。第二期开展阶段为2025年—2029年，旨在利用UNDP的全球 创新网络以及国际专家和资源，帮助成都高新区增强创新驱动能力，更深入地参与全球发展和创新，并进一步深入联合国可持续发 展目标（SDGs）本地化建设。 "Re:Think 2025的核心目标是通过释放创意群体潜力，共同设计实现可持续发展目标（SDGs）的创新方案 ...

Group 1: Market Overview - The "Chinese fashion" consumption market is projected to reach a total scale of 2 trillion to 3 trillion yuan by 2025, creating new growth points for the cultural industry [1] - The latest "China Fashion Consumption Development Report" indicates that "Chinese fashion" consumption is expanding from single categories to diverse fields, becoming a significant engine for consumption upgrades [9][20] Group 2: Innovations in Traditional Brands - Traditional brands are launching new stores and seasonal products, with a focus on integrating seasonal ingredients and cultural experiences to create new consumption trends [1][3] - The Beijing Daoxiangcun has introduced seasonal pastries corresponding to each solar term, enhancing consumer engagement with traditional cultural elements [7] Group 3: Integration of Cultural Heritage - The integration of Shu Brocade, a non-heritage craft, into modern fashion items is gaining traction, with designers emphasizing the blend of traditional culture and modern aesthetics [12][20] - Companies are leveraging e-commerce platforms and cross-border exhibitions to establish a global sales network for Shu Brocade products, achieving daily sales of 100,000 to 150,000 yuan within seven months of launching [14] Group 4: Digital Transformation in Textile Industry - The textile and apparel industry is undergoing a digital transformation, with AI technology being utilized for fashion design, allowing designers to generate clothing designs rapidly [21][23] - Zhejiang province has seen significant advancements in digital transformation within the fashion industry, with a complete industrial chain from production to sales, contributing to over 1 trillion yuan in revenue [31]

Group 1 - The core viewpoint of the article highlights the rapid expansion of the "Chinese fashion" consumption market, projected to reach a total scale of 2 trillion to 3 trillion yuan by 2025, serving as a new growth point for the cultural industry [1] - The latest "China Fashion Consumption Development Report" indicates that the fashion consumption market is diversifying from single categories to multiple fields, transitioning from external decoration to lifestyle leadership, becoming a significant engine for consumption upgrades [5][12] - Beijing has introduced a special action plan to expand fashion consumption, focusing on cultivating fashion scenes, enhancing fashion activities, innovating fashion brands, and creating a fashionable urban atmosphere to further stimulate the potential of fashion consumption [5] Group 2 - The integration of traditional craftsmanship, such as Shu brocade, into modern fashion items is creating new consumption vitality, with companies leveraging e-commerce platforms and cross-border exhibitions to build global sales networks [6] - A company that started Shu brocade business last November achieved daily sales of 100,000 to 150,000 yuan within seven months, showcasing the potential of traditional crafts in the contemporary market [6] - Chengdu is promoting high-level protection and high-quality development of Shu brocade and Shu embroidery through relevant policy measures, with upcoming events like Chengdu Fashion Week aimed at guiding traditional consumer goods towards fashion industry transformation [10]

Core Insights - The article emphasizes the importance of transforming transient travelers into long-term visitors in Chengdu's Shuangliu District, which is a significant aviation hub with a projected passenger throughput of 32.43 million in 2024 [1][4]. Group 1: Passenger Flow and Infrastructure - Shuangliu International Airport is positioned as a key aviation hub in Central and Western China, with a passenger throughput of 32.43 million expected in 2024 and a target of 50 million by 2025 due to the reopening of Terminal 1 [4][5]. - The airport's continuous influx of travelers provides a solid foundation for the development of cultural and tourism industries in the region [5]. Group 2: Cultural and Tourism Resources - Shuangliu boasts rich cultural and tourism resources, including three A-level scenic spots, two national 4A-level tourist attractions, and seven historical and cultural museums with a collection of 408 precious cultural relics [5]. - The district has successfully introduced 16 high-quality cultural and tourism projects, enhancing its appeal to visitors [5]. Group 3: Strategies for Visitor Retention - The core challenge for Shuangliu's cultural tourism development is to convert transit travelers into local visitors, with a focus on enhancing visitor experiences [7]. - The district has received international recognition with the UNESCO Asia-Pacific Heritage Award for the preservation of the Pengzhen Guanyin Pavilion Tea House, which has increased local tourism and rental prices by approximately 40% [7][9]. Group 4: Innovative Tourism Initiatives - Shuangliu has launched an "Aviation + Cultural Tourism" service model, offering themed routes that connect the airport to local attractions, facilitating seamless travel experiences for visitors [9]. - The district has introduced "consumption-themed buses" to enhance the shopping experience at popular destinations, aiming to convert airport traffic into local spending [9]. Group 5: Event-Driven Tourism - The district is promoting tourism through events, such as the Dragon Boat Festival, which attracted 217,200 visitors and generated a revenue of 23.18 million, marking a 50% increase year-on-year [13]. - The Shuangliu Sports Center and other venues have seen a year-on-year increase in visitor numbers, contributing to an estimated revenue of 1.6 billion from related industries [14].

Core Insights - The integration of digital technology is revitalizing ancient agricultural practices and cultural heritage in Chengdu, Sichuan, showcasing a blend of tradition and modernity [1][4][6] Agriculture and Technology - Agricultural scientists are utilizing AI technology to model and simulate hybrid rice varieties, significantly reducing breeding time compared to traditional methods [3] - Advanced agricultural machinery, such as autonomous tractors and intelligent rice yield measurement platforms, are being employed to explore new paradigms in biological breeding [3] Cultural Heritage and Innovation - The Sichuan Silk Museum displays a large-scale traditional weaving machine, highlighting the historical significance of silk production in the region [3] - The Shujing Cultural Communication Company is innovating traditional embroidery by using digital image processing and AI technology, enhancing design efficiency and ensuring uniqueness in each piece [4][5] Modern Applications of Traditional Culture - The Chengdu Plain is historically significant for silk production, with records indicating that ancient Shu people traded silk fabrics as early as the Spring and Autumn period [3] - Cultural products inspired by ancient artifacts, such as the Sun Bird gold ornament from the Sanxingdui site, are being marketed to younger consumers through live streaming platforms [5][6] Interactive Cultural Experiences - The use of virtual intelligent beings, like the AI guide "Athena," in museums enhances visitor engagement by providing interactive and immersive experiences [5]

6月14日至17日，第103届意大利加达国际鞋业展览会在加达举行。作为全球鞋类行业的年度盛会，此次 展会吸引了来自世界各地的1100家参展商和品牌，汇聚了行业前沿潮流与创新成果。值得关注的 是，"成都双流造"女鞋以"女鞋+蜀锦"的创新技艺惊艳亮相，为"蓉品出海"写下浓墨重彩的一笔。 在此次展会上，成都的"熊猫故乡·鞋都匠心"专属展台格外引人注目，蜀锦系列鞋履凭借其独特的纹理 与色彩成为焦点。每一双鞋履的面料均由非遗匠人纯手工打造，从纹样构思到丝线编织，需历经3个月 的精心雕琢。流光溢彩的云纹、栩栩如生的花鸟图案，与现代简约的鞋型设计相得益彰，传统与时尚的 碰撞带来强烈视觉冲击。 "将非遗蜀锦融入现代女鞋设计，是我们对传统文化创造性转化、创新性发展的一次重要实践。"双流鞋 服产业链商会秘书长王莹在采访中表示，"我们希望借助加达鞋展这一国际平台，向世界展示中国传统 技艺的博大精深，让双流女鞋带着深厚的文化自信走向国际市场。" 从市场反馈来看，欧洲消费者对融合中国传统文化元素的女鞋接受度正在逐步提高。"展会开幕短短半 天，我们就接待了二十多位来自不同国家的采购商，很多人对我们融合蜀锦元素的女鞋表现出浓厚兴 趣。有位 ...

第九届非遗节签约36个项目，总金额达3.5亿元—— 在国际非遗品牌IP授权展区，150余位知名非遗传承人及企业、机构的200余个非遗IP集中亮相，为观众 献上视觉与文化的双重盛宴。展馆刚一开启，便成为观众的打卡拍照地，泡泡玛特展区的"哪吒"手办， 尽显成都漆艺精髓的双凤漆盘，以及西甲蜀锦球托、蜀绣队标、羌绣T恤等爆款，备受观众热捧。 "胡光俊老师，请您给我们讲讲蜀锦的历史！""李佩卿老师，我是您的粉丝，非常喜欢您的景泰蓝作 品，可以和您合影吗？"展览期间，众多知名非遗传承人也前来展区"助阵"，让现场火热氛围持续升 温。此外，熊猫人偶表演，蜀绣、羌绣服饰走秀互动，集邮戳印章等环节也为活动增色不少，开展首日 参展人数近万人次。 近年来，非遗IP授权日益活跃，成为文化消费市场的生力军。据介绍，于2023年举行的第八届中国成都 国际非物质文化遗产节四川国际非遗品牌IP授权展突破传统，开启非遗IP授权新模式，组织授权洽谈， 促成IP签约，推动非遗跨界融合发展。今年的展览在此基础上，更加突出国际性、专业性、实效性，活 动内容更丰富，如首设国际展、港澳台专区以及头部企业特展，参展阵容全面提升，参与企业580余 家，线上线下 ...

阅读提示 5月28日，以"增进交流互鉴、激发传承活力、共享美好生活"为主题的第九届中国成都国际非物质 文化遗产节在四川省成都市开幕，其中，"典籍里的非遗"分会场暨"我们的节日·端午"系列活动，在西 南地区首次以古籍展览、活态展示、互动体验等多元创新模式，全方位呈现非物质文化遗产的魅力。 "如今，这门小众的乐器正逐渐融入大众生活。"作为川派古琴的发源地，成都是中国古琴艺术三大 重镇之一，古琴氛围浓厚，琴艺源远流长。黄明康介绍，她从事古琴传承40余年以来，亲眼见证了这项 艺术的变化。近年来，成都市各级文化馆开通各类公益文化培训，古琴演奏便是常驻课程之一。自2013 年开始，黄明康在成都市文化馆开办了公共文化服务免费的古琴、洞箫培训班，作为专职音乐辅导老 师，她每周都会上一节古琴课和洞箫课，招收群众学习古琴，讲授最基础的指法和古琴知识，十几年下 来，数万人次前来学习古琴。 "古琴声韵悠远、回味无穷，令人不禁想要上手触摸抚弹。"成都市民杨女士带着孩子来此周末放 松，听见古琴乐声，便走进展览体验。黄明康热情地拉着每一位到展台询问的对象坐到琴前试弹，细心 讲解古琴文化，"越是民族的越具有国际意义，希望通过自己的展示，让越 ...

Core Viewpoint - The 9th China Chengdu International Intangible Cultural Heritage Festival opened on May 28, showcasing the importance of intangible cultural heritage (ICH) and promoting cultural exchange and protection efforts [12][13]. Group 1: Event Overview - The festival is a key brand event in the ICH field, held annually since 2007 in Chengdu, which serves as its permanent venue [12]. - This year's festival features a "guest country + guest city" mechanism, with Malaysia as the guest country and cities like Algiers, Penang, Chiang Mai, and Bari as guest cities [12]. - Nearly 400 ICH inheritors and experts from over 60 countries and regions participated in the event [12]. Group 2: Festival Structure - The festival is organized into a "3+3+N" framework, including three main sections: "Vibrant ICH: Tianfu Parade," "Colorful ICH: World Dialogue," and "Charming ICH: International Exhibition," along with three special sections focusing on creative living, beautiful living, and healthy living [12][15]. - Activities are held across 288 community practice spaces in 183 counties, creating a strong atmosphere for public participation [12][20]. Group 3: Highlights and Activities - Approximately 600 ICH representative projects are showcased, with performances from various cultural traditions, including Sichuan opera and traditional dances from different countries [14]. - The "Creative Living" section includes an international ICH brand IP authorization trading event, attracting over 580 enterprises and facilitating significant business interactions [15]. - The "Healthy Living" section features over 120 traditional medicine representatives offering health consultations and experiences [16]. Group 4: Technological Integration - The festival incorporates technology into traditional practices, showcasing over 30 interactive tech installations that enhance the presentation of ICH [18][19]. - Innovative projects include a mobile game based on the 24 solar terms and a VR art exhibition exploring the origins of Chinese characters [19]. Group 5: Cultural Exchange and Tourism - The festival promotes cultural exchange and tourism, inviting global guests to experience Sichuan's unique charm and engage in discussions on ICH's role in tourism development [20][21]. - Activities during the festival include dragon boat races and cultural performances, aimed at integrating ICH into daily life and enhancing public engagement [20].