Core Viewpoint - Lihuhua Co., Ltd. reported a decline in both revenue and profit for the year 2024 compared to 2023, indicating potential challenges in its operational performance and market conditions [1][2]. Financial Performance - The company's operating revenue for 2024 was 1.52 billion yuan, a decrease of 4.95% from 2023 [1]. - The net profit attributable to shareholders was 55.52 million yuan, down 17.90% year-on-year [1]. - The net profit after deducting non-recurring gains and losses was 57.25 million yuan, reflecting a 20.32% decline compared to the previous year [1]. - Basic earnings per share were 0.26 yuan, a decrease of 18.75% from 0.32 yuan in 2023 [1]. Profitability Metrics - The gross profit margin for 2024 was 15.01%, down 0.77% from the previous year [2]. - The net profit margin was 3.57%, a decrease of 0.60% year-on-year [2]. Cash Flow and Expenses - The net cash flow from operating activities increased by 18.38%, reaching 242.84 million yuan [1][2]. - Total operating expenses for 2024 were 136 million yuan, a reduction of 21.65 million yuan compared to the previous year [2]. - The expense ratio was 8.92%, down 0.91% from the previous year [2]. - Sales expenses decreased by 27.76%, while management, R&D, and financial expenses also saw reductions [2]. Employee Statistics - The total number of employees at the company decreased to 2,341, down 7.10% from 2,520 in the previous year [3][4]. Executive Compensation - Total compensation for directors, supervisors, and senior management in 2024 amounted to 6.69 million yuan, with the highest-paid executive receiving 1.52 million yuan [5].