Core Insights - The number of monthly active users for securities service apps reached a record high of 175 million in September, driven by a vibrant A-share market and a significant increase in new account openings [1][2] - The A-share market continued to show positive momentum, with new account openings in September reaching 2.9372 million, a year-on-year increase of 60.73% [2][3] - The top-tier apps maintained a stable ranking, with 11 brokerage apps exceeding 6 million monthly active users, led by Huatai Securities' "Zhangle Caifutong" app [2][3] User Growth and Market Dynamics - The monthly active user count for securities service apps increased by 0.74% month-on-month and 9.73% year-on-year in September, marking a new monthly record for the year [1][2] - The user growth was supported by a surge in new account openings, which have seen continuous month-on-month growth for four consecutive months [2][3] - There is a notable disparity in user growth among different apps, with some smaller brokerage apps showing significant year-on-year increases, such as Industrial Securities' "Yuli Bao" app, which grew by 35.95% [3] Competitive Landscape - The industry remains concentrated, with Tonghuashun, Dongfang Caifu, and Dazhihui leading the market, each maintaining millions of monthly active users [3][4] - The top-tier apps are characterized by a clear user scale gap, with Tonghuashun leading at 37.21 million monthly active users, reflecting an 8.78% year-on-year growth [3][4] Technological Integration - The securities industry is increasingly adopting AI technologies, with many brokerage apps undergoing functional iterations to enhance user experience [5][6] - Several brokerages have launched AI-driven apps to improve investment advisory services, indicating a shift towards intelligent and personalized financial services [5][6] - User feedback suggests that while some AI features are beneficial, there is still room for improvement in terms of practical application and personalization [6]