Core Viewpoint - This year marks the 17th anniversary of the "Double 11" shopping festival, with major e-commerce platforms launching promotions from November 9 to 16, focusing on direct price reductions and simple discounts while enhancing shopping experiences through artificial intelligence tools [1] E-commerce Performance - Citi's report highlights that Alibaba's focus areas include Taobao Flash Sale, Taobao Global, and AI applications [1] - The report anticipates that e-commerce companies will not disclose actual Gross Merchandise Volume (GMV) or growth rates, but it is believed that platforms like Alibaba and JD.com will emphasize user and order growth, suggesting a record-breaking sales year [1] - Citi forecasts that Alibaba and JD.com will achieve GMV growth rates of high single digits and mid single digits year-on-year, respectively [1] Company Preferences - The order of preference for e-commerce companies by Citi is as follows: Alibaba, Pinduoduo, JD.com, and Vipshop [1]