Core Viewpoint - Taobao has launched a new feature called "AI Find Low Price," which allows users to upload a product image to find lower-priced alternatives, enhancing the shopping experience through AI technology [1][3]. Group 1: Feature Overview - The "AI Find Low Price" feature has been fully launched after nearly six months of testing, enabling users to quickly locate lower-priced and high-quality products by analyzing price differences and providing recommendations based on product categories [1][3]. - The feature actively filters out products with poor ratings and low sales during the information integration process, aiming to improve user experience and product selection [3][4]. - The development team is continuously exploring ways to enhance the feature, ensuring it can find comparable products across the platform without bias, as there are currently no plans for commercialization [3][4]. Group 2: Strategic Context - Taobao's focus on instant retail and AI-driven e-commerce is a key strategic priority, with the company emphasizing the importance of AI in the current market landscape [3][4]. - The shift from B2B AI applications to C2C functionalities indicates a broader strategy to empower consumers directly, enhancing their shopping experience [4]. - Competitors like JD.com and Douyin are also investing in AI-driven shopping solutions, indicating a growing trend in the e-commerce sector towards personalized recommendations and product verification [5][6]. Group 3: Market Implications - The introduction of the "AI Find Low Price" feature is seen as a strategic move to attract users by addressing their desire for competitive pricing, especially in light of ongoing price wars in the e-commerce market [6][9]. - The feature's ability to help users find the best prices without direct subsidies from the platform may pressure merchants to adjust their pricing strategies proactively [9][11]. - As other platforms are likely to follow suit in implementing similar features, the competitive landscape in e-commerce is expected to evolve, with price competitiveness becoming a central theme [11].