今天分享的是：AI 商业化系列深度报告之二：AI 电商的星辰大海-招商证券-20页 报告共计：20页 AI电商正成为大模型商业化的核心路径，通过重塑购物链路、整合生态资源，推动行业从"自主搜索"向"智能代理"转型，实现从意图到交易的闭环转化。海 外市场呈现开源与闭源双线并行格局，OpenAI采用开放协议路线，通过Instant Checkout功能与Etsy、Shopify、Walmart等零售商合作，支持对话界面直接支 付与场景化推荐，Walmart 9月来自ChatGPT的推荐流量已达15%，Target更打通生鲜与本地履约服务，迈入即时零售新阶段；亚马逊则自研闭源Rufus模型， 凭借个性化记忆、多模态搜索和价格追踪功能，2025年月活用户同比增长140%，并通过自研芯片控制算力成本，同时以法律手段保护平台流量生态。国内 巨头加速布局，阿里"千问"APP上线首周下载量破千万，依托Qwen大模型整合高德、饿了么等生态资源，实现跨场景AI购物协同；豆包于2025年10月接入 抖音商城，针对消费需求直接推荐商品并引导跳转购买，覆盖多个高频品类。AI电商的基建日益完善，ACP协议建立统一交互规范，解决了支付、库 ...

2025年12月，数字零售领域又有哪些事？以下为数字经济新媒体 #网经社 旗下数字零售台为您带来12月数字零售各赛道最新动态回顾。 1.【电商评测】2025二手机回收平台测评报告 京回收 转转 爱回收靠不靠谱？ 2.震惊！抖音电商日均退货量竟高达数百万单 ？ 3.阿里打假联盟：淘天平台假货投诉和去年相比同比下降58.5% 4.贾乃亮"售假"事件反转 检测机构无资质 产品被证实为正品 5.梦饷科技CHO章弛公布2026年四大布局 将升级私域直播工具 【电商评测】2025二手机回收平台测评报告 京回收 转转 爱回收靠不靠谱？ 12月21日，中央广播电视总台新闻频道《朝闻天下》栏目曾以6分多钟的篇幅，曝光部分手机回收平台存在"高价预估、到货压价"的猫腻，这进一步凸显了 用户在选择平台时的普遍顾虑：究竟"哪个平台出价最公道？"、"我的隐私能否得到保障？"以及"整个流程是否便捷可靠？"。 历时18年打造"全国电商三中心" 网经社2026媒体资源书发布 年度招商启动 2026年，网经社迎来成立的第19个年头。值此岁末年初之际，我们推出《2026年新媒体资源书》和刊例，面向以电商为核心的数字经济全产业链客群提供22 项专业 ...

12月30日，"智启未来 创见未来"遥望武汉AI电商孵化中心在武汉市东西湖区启幕。遥望科技在全国AI 电商基础设施布局中落下关键一子，以"AI+内容+产业"深度融合模式，赋能区域经济高质量发展。 遥望科技联席总裁汪文辉介绍，2024年至今，遥望科技已先后建成并投入运营横琴AI产业园、虎门AI 产业园、温州AI产业园，各产业园根据当地产业的发展特色和市场的不同需求而略有不同。遥望AI产 业园项目启动至今，累计服务超千家品牌，培训数百名直播电商从业者，验证了"AI驱动+内容赋能+本 地协同"模式的可行性与高效性。此次武汉中心的启用，是遥望"全国一盘棋"战略的重要延伸，将立足 华中、辐射全国，重点服务食品、文旅、智能制造等本地优势产业，切实打通"品牌—达人—消费者"链 路。 未来，遥望科技将继续秉持"步履不停，小步快跑"的节奏，以武汉为支点，撬动中部地区数字经济新蓝 海，让更多优质产品被看见、被认可、被热爱。（来源：湖北日报） 遥望科技联席总裁汪文辉 据介绍，该中心将依托遥望云AIOS、V5 Chat智能助手等智能化工具，打造集AI直播培训、达人孵化、 品牌代运营、跨境出海、供应链整合于一体的综合服务平台。同时，联 ...

Core Insights - The report from China Merchants Securities highlights the integration of open-source GPT models into e-commerce, creating a closed-loop conversion from intent to transaction, significantly shortening the user decision-making path [1] - ChatGPT has partnered with major retailers like Etsy, Shopify, Walmart, and Target to pilot AI-driven direct payment, contextual recommendations, and local fulfillment services, marking a new entry point for online traffic for traditional retail giants [1] Group 1: E-commerce Transformation - Open-source GPT models are driving e-commerce from "self-search" to "intelligent agents," enhancing user experience and operational efficiency for small and medium-sized businesses [1] - Walmart saw approximately 15% of its total referral traffic come from ChatGPT in September, up from 9.5% in August, indicating a significant increase in AI-driven traffic [2] - Target has innovatively integrated fresh and local inventory with DriveUp fulfillment, providing a personalized and one-stop shopping experience [2] Group 2: Competitive Responses - Amazon has opted for a closed-source self-developed Rufus model to control platform traffic and data, focusing on personalized memory, scene recognition, and multimodal search capabilities [3] - Rufus is expected to see a 140% year-over-year increase in monthly active users and a 210% increase in interaction volume by 2025, enhancing user conversion rates [3] - Amazon is also developing AI chips, Trainium and Inferentia, to support Rufus, ensuring cost-effective AI service operations [3] Group 3: AI Integration in Chinese Market - Alibaba's "Qwen" project, centered around the Qwen model, aims to create an intelligent assistant app that facilitates AI-driven shopping experiences [4] - The "豆包" service has integrated with Douyin Mall, achieving over 10 million downloads in its first week, showcasing strong user engagement and ecosystem integration [4] - The Qwen3 model ranks among the top globally, enhancing Alibaba's competitive edge in AI and content innovation [4] Group 4: Investment Opportunities - The acceleration of AI in e-commerce is reshaping the industry chain and monetization models, presenting investment opportunities in related companies [5] - Companies like "什么值得买" and SaaS firms such as 光云科技 are rapidly advancing AI product integration, enhancing the entire process from recommendation to customer service [5] - Other notable companies include 淘宝系生态 companies like 若羽臣, 青木科技, and marketing agencies like 易点天下 and 蓝色光标, which are also positioned for growth in this evolving landscape [5]

ChatGPT全力推进其AI电商业务，已经接入Etsy、eBay、Shopify、沃尔玛多个电商平台，允许用户在其站内完成购物，而无需像之前那样跳转到第三方购 物网站。 例如，用户在ChatGPT的推荐结果页中，点击一款Etsy的拓展坞，即可在ChatGPT界面内完成下单与支付，而无需跳转到Etsy的商品详情页。 图/用户在ChatGPT上购买Etsy平台产品 ChatGPT提供了全新的AI电商购物体验，基于用户的个性化需求来推荐商品，而对于卖家来说，除了缴纳部分手续费，无需额外支付广告费等费用。 面对ChatGPT在电商方面的凌厉攻势，亚马逊悄悄地关上大门，拒绝为其提供"子弹"。 据多家外媒报道，亚马逊悄悄地切断了ChatGPT对其系统的部分访问权限，导致ChatGPT购物搜索结果中，可能不会显示亚马逊的商品链接。 亚马逊这么做是有原因的。 ChatGPT深入到了商品搜索、比价、推荐乃至下单结账的环节，使原本在亚马逊站内完成的购物环节，迁移到了ChatGPT之上，将逐渐侵蚀亚马逊基于流 量、广告、物流等构建的商业闭环。 此外，非常重要的是，亚马逊也推出自己的AI电商入口Rufus，希望将消费者的"购物第一问 ...

Core Insights - The article discusses the increasing frequency of errors in live streaming e-commerce, highlighting a recent incident where a pricing mistake led to significant consumer confusion and refunds. This reflects broader issues in the industry as live streaming events become more frequent and complex [2][23]. - To address these challenges, SenseTime has launched the "Yingying Marketing Intelligent Agent," the first AI-driven team capable of managing the entire e-commerce live streaming process, aiming to enhance operational efficiency and reduce human error [2][11]. Industry Challenges - The live streaming e-commerce model relies on a collaborative effort involving multiple roles, including live streaming operations, store management, scene control, traffic investment, and overall team coordination, which can lead to inefficiencies and errors [3][24][30]. - The pressure on employees during high-demand periods often results in mistakes, such as incorrect product recommendations due to miscommunication among team members [9][31][32]. - The traditional human-centric operational model is becoming increasingly unsustainable, with rising labor costs and stagnant efficiency improvements, leading to a critical need for AI integration [41][42]. Solution Overview - SenseTime's "Yingying Marketing Intelligent Agent" introduces a multi-agent collaboration system designed to streamline e-commerce operations by automating repetitive tasks and allowing human operators to focus on strategic decision-making and user engagement [11][33]. - The system includes five specialized agents: 1. **Live Operation Agent**: Automates data monitoring and analysis, significantly reducing the time required for performance reviews [12][35]. 2. **Store Operation Agent**: Handles inventory management and competitive analysis, providing comprehensive reports and strategic recommendations [13][36]. 3. **Scene Control Agent**: Manages real-time interactions and operational tasks during live streams, enhancing user engagement [14][37]. 4. **Traffic Investment Agent**: Monitors and optimizes advertising campaigns across multiple channels, automating report generation [15][38]. 5. **Digital Human Agent**: Acts as an AI supplement to human teams, capable of conducting live streams autonomously, thus addressing labor shortages and improving operational efficiency [16][39]. Future Outlook - The integration of AI in e-commerce is seen as essential for maintaining competitiveness, with predictions that the industry will increasingly rely on intelligent systems to enhance operational efficiency and reduce costs [42][43]. - Brands that adopt AI-driven operational models are expected to gain a competitive edge in the evolving e-commerce landscape, as traditional methods struggle to keep pace with growing demands [44].

小雷想先问大家一个问题：你们平时都是怎么网购的？以小雷自己来说，我是属于简约派的，习惯直接在京东搜索然后挑个价格合适且顺眼的直接下单。虽 然这样的流程简单快捷，但是也基本上与"最实惠"的选择绝缘了。 当然也有像小雷的朋友那样，搜索后耐心翻页、对比、凑单、领券，最后再下单，有时候还会用到慢慢买之类的价格软件，看看是否最低价，上一次打折是 什么时候，这套流程虽然可以确保买到最优惠的商品，却也是相当的麻烦。 那么是否存在既可以省事，又可以省钱的"购物方法"呢？以前可能没有，但是现在有了，那就是让AI代劳。 AI厂商集体下场：从"导购"到"帮购" 前段时间，豆包发布了旗下第一款AI手机，内置的手机助手就具备购物功能，用户只需要说一句"帮我全网比价并下单xxx"，AI就会在后台自动打开淘宝、 京东、拼多多等多个App，完成同款搜寻、价格与规格对比、自动领券，最后帮你选中最便宜的一家，直接停在下单页，你只需要点一下确认。 图源：豆包 要说还有什么缺点，那就是AI还需要用户圈定商品，而且在对比时也是以那款商品为主，不会关注其他品牌是否有更值得购买的产品。但是也已经省下了 许多时间，特别是在买日常用品时，品牌和商品规格大多时 ...

交易会上，江苏省内城市团组大规模参展，常熟女装、南通家纺、连云港食品、无锡江阴家居用品、淮 安农产品等产业带集体亮相，呈现优势产业的系统化展示。1688、淘天、抖音、快手等头部平台集中参 展参会，发布平台政策，帮助企业获取最新扶持信息并高效对接平台资源。 同期举办的2025"丝路云品"电商月江苏专场暨马来西亚主题日活动现场，多家东南亚重点电商平台与服 务机构紧抓机遇，进行了分享与交流。交易会还设置了大规模的线下实战电商直播区域，边展边播成为 亮点特色之一。超100名全网达人现场逛展直播，通过选品实拍、趋势解析，多维呈现行业最新技术、 供应链实力与创新场景。抖音平台带货主播阿娜现场开播，售卖锅具。她告诉记者："开幕当天上午， 直播间下单的观众就比平时多了三分之一，还有不少本地客群打算抽时间来面谈考察。" 为期三天的交易会密集举办8场高质量主题活动，覆盖平台政策、流量玩法、国际化拓展、AI电商趋势 等热门议题。其中，"苏品苏货"上平台专场对接会围绕平台策略、AI新玩法与消费升级展开，邀请多位 行业代表进行深入分享。苏宁易购副总裁范春燕围绕"聚力苏品苏货，共促消费升级"进行阐述，展现平 台助力区域品牌成长的实践案例 ...

扬子晚报网12月5日讯(记者徐兢)12月5日，第三届长三角电商交易会在苏州国际博览中心开幕。本届交易会以"联众、破局、增长"为主题，聚焦平台融 合、产业联动与数字化转型，集中展现长三角区域电商生态的创新活力。 本届交易会展会规模达1.5万平方米，设置展位超500个，吸引线上线下（300959）近1000家企业商户参展，涵盖食品、家居、美妆、纺织等主流品类。展 会现场推出近100组专业展播团队进行现场直播，线上分会场潮品节也同步启动，汇集超10万款优选商品。 交易会期间将举办多场主题活动，涉及AI电商、跨境合作、平台政策等热点议题。来自1688、抖音、苏宁易购、SHEIN等平台代表及行业专家，围绕数字 化转型、出海战略、消费新趋势等进行深入交流。马来西亚等"一带一路"共建国家的电商平台也参与对接，助力企业拓展国际市场。 聚力打造"苏品苏货"及供应链核心展区 "苏品苏货"吸引近300家江苏本地优质企业参展 该交易会聚力打造"苏品苏货"及供应链核心展区，吸引近300家江苏本地优质企业参展，数十家海内外头部平台全程驻场对接。江苏省内常熟女装、南通 家纺、连云港食品等特色产业带组团参展，展现区域协同发展优势；创新"展览 ...

Group 1: Industry Changes - Aoki Technology Holdings is acquiring 65.83% of Norway's Vitalis for approximately 212 million RMB (30 million NOK), with the deal expected to close in 2026. Post-acquisition, Aoki will gain exclusive distribution rights for Vitalis's high-end dietary supplement brand Noromega in China, which has been a top seller on Tmall International for five consecutive years. Vitalis has committed to a net profit of no less than 22 million RMB in 2025, with a target of at least 35% year-on-year growth in 2027 and 2028 [1] - Jinbo Bio has received a registration certificate for its recombinant collagen injection in the Philippines, marking another international expansion after obtaining a similar certificate in Vietnam. The product is aimed at facial dermal filling for dynamic wrinkles and is classified as a high-risk D class medical device. This expansion aligns with the company's growth strategy and its aim to enter the "collagen+" era [2] - Longfeng Group has submitted a listing application to the Hong Kong Stock Exchange, potentially becoming the first "Hong Kong stock cosmetics store." The group operates 29 stores in Hong Kong and has over 600 suppliers, with revenue projected to grow from 1.094 billion HKD to 2.461 billion HKD from FY2023 to FY2025, reflecting a compound annual growth rate of 50% [3] Group 2: Market Insights - The overall consumer sector is currently in a valuation trough, with opportunities for recovery as the market adjusts. Key areas of focus include personal care and health sectors, particularly in health supplements and women's care, with companies like Aoki Technology and Weiyu Chen being highlighted [4] - The Double 11 shopping festival is expected to see intensified competition, with a focus on strong alpha beauty brands such as Mao Ge Ping and Shangmei Shares [4] - There is a potential turning point for upstream performance, with some upstream companies showing signs of recovery due to improved downstream demand and capacity adjustments. Companies like Qingsong Shares and Jiega Shares are under observation [4] - The AI+ operational model is gaining traction, with Alibaba's launch of the Qianwen AI application expected to deepen its integration into e-commerce, presenting investment opportunities in companies like Yiwang Yichuang and Aoki Technology [4] - The medical aesthetics sector is being closely monitored for new product commercialization, with companies like Ruiri Medical Technology and Jinbo Bio being of particular interest [4] Group 3: Retail Sector Updates - Chow Tai Fook reported a revenue of 38.99 billion HKD for FY26H1, a decrease of 1.1%, while operating profit increased by 0.7% to 6.82 billion HKD [5] - Luk Fook Holdings saw a revenue increase of 25.6% to 6.84 billion HKD for FY26H1, with operating profit rising by 45.4% to 780 million HKD [5] - Alibaba's FY26Q2 revenue reached 247.8 billion HKD, up 4.8%, but net profit dropped by 52.1% to 20.99 billion HKD. The strong performance of Alibaba Cloud and the launch of the C-end AI application are noteworthy [6] - Baozun E-commerce reported a revenue growth of 4.8% to 2.16 billion HKD, but its net loss expanded to 107 million HKD [7] - The Ministry of Industry and Information Technology, along with five other departments, released a plan to enhance the adaptability of consumer goods supply and demand, aiming for significant improvements by 2027 [8]