Core Insights - The report by QuestMobile highlights significant growth in the food delivery market driven by competition and the integration of instant retail, which is expected to boost sales during the upcoming "Double 11" shopping festival [1][2] - Major e-commerce platforms like JD.com and Taobao have entered the food delivery market, leading to a surge in daily order volumes and user engagement [1][2] Group 1: Market Growth and User Engagement - From July to September, the food delivery market saw a rapid increase in daily orders, rising from approximately 100 million in May to over 200 million [1] - Taobao's flash purchase feature reached a peak of 120 million daily orders in August, with monthly active users nearing 370 million [1] - In Q3, monthly active users for Taobao, Meituan, and JD.com significantly increased, with Taobao achieving nearly 1 billion monthly active users in August and September, marking a historical high [1] Group 2: Impact on "Double 11" Sales - The food delivery business is expected to attract new users and enhance engagement, contributing to growth during the "Double 11" sales event [2] - On the first hour of "Double 11," 80 brands on Tmall surpassed 100 million yuan in sales, with over 30,516 brands doubling their sales compared to the previous year [2] - For the first time, food delivery and instant retail services are participating in "Double 11," with 400,000 offline brand stores connected to Taobao's flash purchase service [2] Group 3: Rider Dynamics and Industry Trends - The number of delivery riders has rapidly expanded, with over 14 million active users on rider apps in July and August, reflecting a growth of over 140% since January [3] - Platforms are increasing recruitment efforts, with a significant rise in overlapping active users among different rider platforms, indicating a trend towards multi-platform engagement [3] - The industry is focusing on building a food safety ecosystem and improving service quality, with ongoing upgrades to rider support and welfare systems [3]