获得建设银行深圳分行3000万元授信融资 【深圳商报讯】（记者 刘娥）在数字化浪潮下，数据已成为驱动各行业发展的核心资产。作为传媒行 业的领军者，深圳报业集团在数据资产领域取得重大突破。记者从深圳报业集团获悉，其孵化的"深圳 城市洞察"数据产品成功获得深圳数据交易所颁发的数据产权登记证书，并完成资产入表，同时获得建 设银行深圳分行3000万元授信融资。 这是大湾区报业集团中首个完成"产品孵化+产权登记+产品上市+资产入表+授信融资"全流程的示范案 例，为传媒行业数据资产运营开辟了新路径，这也是深圳报业推进媒体系统性变革，构建新生态的一次 探索。 一直以来，媒体行业长期积累的新闻数据、用户行为数据等资源，往往被视为"副产品"。为激活这 些"沉睡"数据的价值，集团启动了数字新基建项目，对积累的文本、图片、音视频等数据进行"汇、 通、管、用、评"五步治理，构建了多模态、多领域的媒体数据资产库，率先实现数据资源化。 此次数据资产入表项目的成功，是深圳报业集团传媒数字化转型的又一重大突破。未来，集团将继续深 化数据资产开发与应用，以数据驱动内容创新、传播优化和产业拓展，为传媒行业数据资产运营提供更 多可借鉴的经验，引领 ...

Core Insights - The core viewpoint of the articles emphasizes the significant breakthrough achieved by Shenzhen Media Group in the field of data assets, marking a new path for data asset operation in the media industry [1][2]. Group 1: Data Asset Development - Shenzhen Media Group has successfully obtained a data property registration certificate from Shenzhen Data Exchange for its "Shenzhen City Insight" data product, completing the full process of product incubation, property registration, product listing, asset inclusion, and credit financing [1]. - The group received a credit financing of 30 million yuan from China Construction Bank's Shenzhen branch, highlighting the financial backing for its data asset initiatives [1]. - This project is the first of its kind among Greater Bay Area media groups, showcasing a comprehensive model for data asset operation in the media sector [1]. Group 2: Digital Transformation - The successful inclusion of data assets into the balance sheet is a major step in Shenzhen Media Group's digital transformation, allowing the company to highlight the value of its data resources [1][2]. - The group aims to deepen the development and application of data assets, driving content innovation, optimizing communication, and expanding industries [2]. - The initiative is part of a broader effort to activate previously dormant data, transforming news data and user behavior data into valuable resources through a five-step governance process [1].