Group 1 - The core achievement of Shenzhen Media Group is the successful registration of its "Shenzhen Urban Insight" data product, which has received a data property registration certificate from the Shenzhen Data Exchange and completed asset inclusion [1] - The group has secured a credit financing of 30 million yuan from the Shenzhen branch of China Construction Bank, marking a significant milestone in the media industry's data asset operations [1] - This case represents the first complete process of "product incubation + property registration + product listing + asset inclusion + credit financing" in the Greater Bay Area media industry, paving a new path for data asset operations [1] Group 2 - The media industry has traditionally viewed accumulated news data and user behavior data as "by-products," but Shenzhen Media Group has initiated a digital infrastructure project to activate the value of these "sleeping" data [2] - The successful data asset inclusion project is a major breakthrough in the digital transformation of Shenzhen Media Group, which aims to deepen data asset development and application [2] - The group plans to drive content innovation, optimize dissemination, and expand industries through data, providing valuable experiences for data asset operations in the media industry [2]

Core Insights - The core viewpoint of the articles emphasizes the significant breakthrough achieved by Shenzhen Media Group in the field of data assets, marking a new path for data asset operation in the media industry [1][2]. Group 1: Data Asset Development - Shenzhen Media Group has successfully obtained a data property registration certificate from Shenzhen Data Exchange for its "Shenzhen City Insight" data product, completing the full process of product incubation, property registration, product listing, asset inclusion, and credit financing [1]. - The group received a credit financing of 30 million yuan from China Construction Bank's Shenzhen branch, highlighting the financial backing for its data asset initiatives [1]. - This project is the first of its kind among Greater Bay Area media groups, showcasing a comprehensive model for data asset operation in the media sector [1]. Group 2: Digital Transformation - The successful inclusion of data assets into the balance sheet is a major step in Shenzhen Media Group's digital transformation, allowing the company to highlight the value of its data resources [1][2]. - The group aims to deepen the development and application of data assets, driving content innovation, optimizing communication, and expanding industries [2]. - The initiative is part of a broader effort to activate previously dormant data, transforming news data and user behavior data into valuable resources through a five-step governance process [1].