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深圳4个项目入选!广东省2025体育消费场景典型案例公布
Sou Hu Cai Jing· 2025-09-05 16:57
Core Insights - Guangdong Province Sports Bureau has announced typical cases of sports consumption scenarios for 2025, with four projects from Shenzhen recognized as exemplary [1][3] Group 1: Recognized Projects - "Shenzhen Yunqi Wangtong Camping Site" was awarded as a typical outdoor sports destination, featuring four functional zones: land sports, water sports, stargazing camping, and digital experience, promoting an immersive experience of "daytime sports + nighttime socializing + all-time consumption" [1] - "Shenzhen Universiade Center" was recognized as a typical new space for sports consumption, establishing four systems: fan-friendly, community-friendly, bio-friendly, and park-friendly, integrating commercial areas to create a harmonious consumption scene between people and nature [1] Group 2: Event-Based Projects - "Shenzhen Dragon Boat Culture Carnival" was recognized as a typical sports consumption theme activity, integrating dragon boat racing resources and attracting 3,772 participants and 320,000 spectators, generating over 100 million yuan in comprehensive consumption [3] - "Yiqi Street Super Enjoy Cultural Tourism" project focuses on community football, engaging over 50% of the city's streets and promoting a year-round sports and cultural market, fostering a new "street super economy" [3] Group 3: Implications for Sports Industry - The recognition of these four projects is expected to accelerate the cultivation of sports consumption hotspots in Shenzhen, releasing potential in sports consumption and promoting high-quality development of the sports industry [3]