Core Insights - The Guangdong Provincial Sports Bureau has announced a list of typical cases for sports consumption scenarios for 2025, with four projects from Shenzhen successfully selected, showcasing the city's efforts in expanding sports consumption and driving industry innovation [2][3] Group 1: Selected Projects - The four selected projects from Shenzhen include "Yunqi Wangtong Camping Site," "Shenzhen Dragon Boat Culture Carnival," "Yiqi Street Super Enjoy Cultural Tourism," and "Shenzhen Universiade Center" [2] - "Yunqi Wangtong Camping Site" is recognized for its positioning as an "outdoor sports destination," featuring four functional areas: land sports, water sports, stargazing camping, and digital experiences [2] Group 2: Objectives and Impact - The initiative aims to promote the expansion and upgrading of sports consumption in Guangdong, highlighting the importance of sports consumption in boosting domestic demand and contributing to a new development pattern [2] - The project seeks to cultivate new growth points in consumption and create high-quality, replicable sports consumption scenarios to lead and drive the high-quality development of the sports industry in the province [2] Group 3: Recognition of Projects - "Shenzhen Universiade Center" has been recognized as a "typical sports new space consumption scenario," focusing on deep integration of culture, sports, tourism, and commerce through four systems: fan-friendly, community-friendly, bio-friendly, and park-friendly [3] - Both "Shenzhen Dragon Boat Culture Carnival" and "Yiqi Street Super Enjoy Cultural Tourism" have been awarded the title of "typical sports consumption theme activities" [3]

Core Insights - Guangdong Province Sports Bureau has announced typical cases of sports consumption scenarios for 2025, with four projects from Shenzhen recognized as exemplary [1][3] Group 1: Recognized Projects - "Shenzhen Yunqi Wangtong Camping Site" was awarded as a typical outdoor sports destination, featuring four functional zones: land sports, water sports, stargazing camping, and digital experience, promoting an immersive experience of "daytime sports + nighttime socializing + all-time consumption" [1] - "Shenzhen Universiade Center" was recognized as a typical new space for sports consumption, establishing four systems: fan-friendly, community-friendly, bio-friendly, and park-friendly, integrating commercial areas to create a harmonious consumption scene between people and nature [1] Group 2: Event-Based Projects - "Shenzhen Dragon Boat Culture Carnival" was recognized as a typical sports consumption theme activity, integrating dragon boat racing resources and attracting 3,772 participants and 320,000 spectators, generating over 100 million yuan in comprehensive consumption [3] - "Yiqi Street Super Enjoy Cultural Tourism" project focuses on community football, engaging over 50% of the city's streets and promoting a year-round sports and cultural market, fostering a new "street super economy" [3] Group 3: Implications for Sports Industry - The recognition of these four projects is expected to accelerate the cultivation of sports consumption hotspots in Shenzhen, releasing potential in sports consumption and promoting high-quality development of the sports industry [3]