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“考后经济”升温 产业链上市公司抢抓暑期旅游热潮
Zheng Quan Ri Bao· 2025-06-16 16:34
Group 1 - The "post-examination economy" is gaining momentum as graduation travel demand continues to rise following the end of the national college entrance examination in 2025 and various middle school entrance examinations [1][2] - Data from Tongcheng Travel indicates a significant increase in flight bookings starting from the night of June 9, with over 50% of orders being a "1+1" combination of one graduate and one parent [1] - Qunar platform reports a 35% year-on-year increase in long-distance travel flight bookings since June for graduation trips [1] Group 2 - Tourist attractions are offering free or discounted entry for graduates, such as the special offer from Huaqing Palace in Shaanxi, which allows 2025 graduates to enter for free with their examination admission ticket and ID from June 9 to August 31 [1] - Companies in the tourism industry are preparing for the peak customer flow by organizing various themed activities and experiences tailored to seasonal and demographic needs [2] - Companies like Songcheng Performance Development Co., Ltd. and Wuhan Santian Cableway Group are optimizing their product and service offerings to meet market demands, including immersive experiences and cultural tourism routes [2][2]