Group 1 - The "post-examination economy" is gaining momentum as graduation travel demand continues to rise following the end of the national college entrance examination in 2025 and various middle school entrance examinations [1][2] - Data from Tongcheng Travel indicates a significant increase in flight bookings starting from the night of June 9, with over 50% of orders being a "1+1" combination of one graduate and one parent [1] - Qunar platform reports a 35% year-on-year increase in long-distance travel flight bookings since June for graduation trips [1] Group 2 - Tourist attractions are offering free or discounted entry for graduates, such as the special offer from Huaqing Palace in Shaanxi, which allows 2025 graduates to enter for free with their examination admission ticket and ID from June 9 to August 31 [1] - Companies in the tourism industry are preparing for the peak customer flow by organizing various themed activities and experiences tailored to seasonal and demographic needs [2] - Companies like Songcheng Performance Development Co., Ltd. and Wuhan Santian Cableway Group are optimizing their product and service offerings to meet market demands, including immersive experiences and cultural tourism routes [2][2]

Report Summary 1. Report Industry Investment Rating - No information provided regarding the industry investment rating [1][2] 2. Core Viewpoints - The company operates tourism transportation and scenic area operations nationwide, with a business model that is replicable and highly expandable. It still has significant revenue growth potential in upgrading existing projects and developing new ones [31] 3. Summary by Directory 3.1调研基本情况 - The research object is Santel Cableway, belonging to the tourism and hotel industry. The reception time was on June 12, 2025. The company's reception staff included President Zhang Quan, Director and Chief Accountant Peng Gang, and Vice President and Board Secretary Cao Zheng [16] 3.2详细调研机构 - The reception object was investors who interacted with the company during the 2025 online collective reception day for investors of listed companies in Hubei Province. The reception object type was "other", and the relevant institutional personnel were these investors [19] 3.3调研机构占比 - No information provided [20] 3.4主要内容资料 - **IP cooperation**: The company has no plans to cooperate with popular IPs such as Labubu or Pop Mart [23][31] - **Resource project investment**: The company is actively seeking investment cooperation opportunities for high - quality resource projects nationwide, and the specific progress should be followed through company announcements [24] - **Employee incentives**: The company adheres to the principles of fairness, incentives, and sustainable development, and has established a position - grade and salary system. It currently has no plans for equity incentives [24] - **Improving operational efficiency**: The company's projects optimize product and service supply based on market demand and resource endowments, formulate comprehensive marketing strategies, promote technological innovation, and achieve digital operation management [26] - **Asset impairment**: The company conducts annual year - end asset inspections, impairment tests, and entrusts professional evaluation institutions. The year - end impairment situation should be based on the company's year - end results and announcements, and there is no intention to adjust profits [27][29] - **Project compensation negotiation**: The litigation regarding the cooperation contract dispute of the company's Keqi project in Inner Mongolia is in progress [28] - **Investment value and share repurchase**: The company's business model has growth potential, and the major shareholder has no plans to repurchase shares [31] - **Safety insurance**: The company's projects purchase property insurance and accident insurance, covering facilities, staff, and tourists [31]

Group 1: Investor Relations Activities - The company participated in the online collective reception day for listed companies in Hubei on June 12, 2025, from 14:00 to 16:40 [2] - The event was conducted remotely via the investor relations interactive platform [2] - Key company representatives included CEO Zhang Quan, CFO Peng Gang, and Secretary of the Board Cao Zheng [2] Group 2: Project and Resource Development - The company is actively seeking quality resource project investment opportunities nationwide [3] - There are currently no plans to collaborate with popular IPs like labubu for the Muxin Valley project [3] - The company has not initiated any employee stock incentive plans [3] Group 3: Financial Management and Asset Valuation - The company conducts annual asset impairment testing and engages professional evaluation agencies to ensure accurate financial reporting [4][5] - The company adheres to the Shenzhen Stock Exchange's regulations and accounting standards regarding asset impairment [5] - There are no plans for significant impairment provisions this year; results will be disclosed in the year-end report [4] Group 4: Marketing and Product Development - The company is enhancing its marketing strategies through innovative promotions and sales models, including cross-industry activities and self-media operations [3] - New immersive experiences have been introduced at the Hainan Monkey Island Park to cater to family audiences [3] - The company aims to improve operational efficiency and brand reputation through technology innovation and quality service [3] Group 5: Safety and Insurance Measures - All projects under the company have purchased property and accident insurance covering facilities, staff, and visitors [5] - The company emphasizes safety measures in its operations to ensure visitor security [5] Group 6: Future Growth and Investment Potential - The company possesses significant growth potential in tourism transportation and scenic area operations, with opportunities for both upgrading existing projects and developing new ones [5] - There are currently no plans for share buybacks by major shareholders [5]