Core Viewpoint - The article highlights the significant differences between two mainstream new energy vehicle brands, Deep Blue and Yipai, in terms of their market entry timing, product offerings, technological routes, resource endowments, channel layouts, and external collaborations, which have led to their divergent fates in the market [2][4]. Group 1: Market Entry and Product Offerings - Deep Blue entered the market earlier and has a more extensive product range, having launched 6 models and delivered over 400,000 units by 2023, while Yipai, which started later, has only 2 models with deliveries below 80,000 [2][4]. - Deep Blue's first model, SL03, was launched in July 2022, achieving over 10,000 deliveries in December of the same year, and continued to perform well with subsequent models [4][5]. - In 2024, Deep Blue is expected to launch multiple new models, aiming for a cumulative sales target of 243,900 units, representing a year-on-year growth of 78.14% [4]. Group 2: Technological Routes - Deep Blue has adopted a diversified technological approach, offering pure electric, range-extended, and hydrogen-powered versions of its vehicles, with the range-extended models becoming a key driver of sales growth [7][8]. - Yipai's technological strategy has lagged, with its first range-extended model being released much later than Deep Blue's offerings, limiting its competitive edge in the market [7][8]. Group 3: Resource Endowments and Support - Deep Blue benefits from strong support from its parent company, Changan Automobile, which provides shared manufacturing platforms and sales channels, allowing it to focus on product development [8][9]. - In contrast, Yipai has not received the same level of support due to East Wind Automobile's focus on high-end brands, which has diluted resources available for Yipai [8][9]. Group 4: Channel Development - Yipai has established a significant number of independent sales channels, with 471 stores across 233 cities in just over a year, but this has diverted attention from product refinement [9]. - Deep Blue's channel strategy has been more integrated with its parent company, allowing for a more focused approach to product development and market penetration [8][9]. Group 5: External Collaborations - Deep Blue has formed extensive partnerships with leading companies in battery technology, smart driving, and charging infrastructure, enhancing its technological capabilities and market presence [11][12]. - Yipai's collaborations have been limited, with only a recent agreement with Huawei that has yet to yield significant results, impacting its competitive positioning [11][12].