Core Viewpoint - The article highlights the significant differences between two mainstream new energy vehicle brands, Deep Blue and Yipai, in terms of their market entry timing, product offerings, technological routes, resource endowments, channel layouts, and external collaborations, which have led to their divergent fates in the market [2][4]. Group 1: Market Entry and Product Offerings - Deep Blue entered the market earlier and has a more extensive product range, having launched 6 models and delivered over 400,000 units by 2023, while Yipai, which started later, has only 2 models with deliveries below 80,000 [2][4]. - Deep Blue's first model, SL03, was launched in July 2022, achieving over 10,000 deliveries in December of the same year, and continued to perform well with subsequent models [4][5]. - In 2024, Deep Blue is expected to launch multiple new models, aiming for a cumulative sales target of 243,900 units, representing a year-on-year growth of 78.14% [4]. Group 2: Technological Routes - Deep Blue has adopted a diversified technological approach, offering pure electric, range-extended, and hydrogen-powered versions of its vehicles, with the range-extended models becoming a key driver of sales growth [7][8]. - Yipai's technological strategy has lagged, with its first range-extended model being released much later than Deep Blue's offerings, limiting its competitive edge in the market [7][8]. Group 3: Resource Endowments and Support - Deep Blue benefits from strong support from its parent company, Changan Automobile, which provides shared manufacturing platforms and sales channels, allowing it to focus on product development [8][9]. - In contrast, Yipai has not received the same level of support due to East Wind Automobile's focus on high-end brands, which has diluted resources available for Yipai [8][9]. Group 4: Channel Development - Yipai has established a significant number of independent sales channels, with 471 stores across 233 cities in just over a year, but this has diverted attention from product refinement [9]. - Deep Blue's channel strategy has been more integrated with its parent company, allowing for a more focused approach to product development and market penetration [8][9]. Group 5: External Collaborations - Deep Blue has formed extensive partnerships with leading companies in battery technology, smart driving, and charging infrastructure, enhancing its technological capabilities and market presence [11][12]. - Yipai's collaborations have been limited, with only a recent agreement with Huawei that has yet to yield significant results, impacting its competitive positioning [11][12].

汽车行业每隔一段时间，都会流行一轮"为年轻人造车"的风潮。当下，行业就已经明显进入了存量竞争 阶段，国内汽车产销量的增速逐年下降。"新鲜出炉"的年轻人们，自然而然就成为了车企争抢的"新的 增量"。 但车企往往会错误地认为，年轻人买车只要便宜就行。比如，哪吒汽车曾推出过一款 17.88 万元的纯电跑车 哪吒 GT，声称是"年轻人的第一台跑车"。结果市场并没有为此买账。 "低价=年轻化"是一个认知误区。据 B 站联合央视市场研究 （CTR） 最新发布的2025年汽车行业白皮书显 示，00 后借助家庭资源，首台车购车年龄已经低至 22 岁——几乎大学毕业即拥有车。 约四分之一的 90、00 后首次购车锁定 20 万元以上价格段，几乎是中高端汽车市场的潜在人群。 车企琢磨不透年轻人，这与 Z 世代的需求跃迁有着直接关系。他们关注的维度已从单一的价格因素转向更 综合的考量，既追求实用价值，还要满足个性化需求，更强调情感表达和生活方式契合。 车，不仅仅是交 通工具，也不再仅仅是刚需。 在 2025 年上海车展上，B 站就用一个 1500 平米的展台，展示了年轻人对车的一些理解：结合了 《碧蓝航线》游戏角色 IP 的全网首 ...