Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company has shown continuous improvement in operations, with significant growth in overseas sales [1][6] - In 2024, the company achieved total revenue of 16.5 billion yuan, a year-on-year increase of 7%, and a net profit of 800 million yuan, up 32% year-on-year [5][6] - The company’s revenue for Q4 2024 reached 6.3 billion yuan, representing a 27% year-on-year growth, with net profit soaring by 2178% [5][6] - The company’s dual-brand strategy (Ecovacs and Tineco) continues to perform well, with overseas revenue growing by 13% [6] Summary by Sections Financial Performance - In 2024, the company reported total revenue of 165 billion yuan, with a net profit of 8 billion yuan, reflecting a 32% increase year-on-year [5] - For Q1 2025, revenue was 39 billion yuan, with net profit around 4.7 billion yuan, a 59% increase year-on-year [5] - The profit distribution plan for 2024 includes a cash dividend of 4.5 yuan per 10 shares, resulting in a cash dividend rate of 32% [5] Revenue Breakdown - The Ecovacs and Tineco brands generated revenue of 8.1 billion yuan each in 2024, with domestic sales increasing by 5% and overseas sales by 13% [6] - In Q4 2024, domestic online sales for Ecovacs increased by 57%, while offline sales surged by 176% [6] Profitability and Cost Management - The gross margin for 2024 was 46.5%, improving to 49.7% in Q1 2025, driven by product mix enhancement and cost optimization [7] - The net profit margin for 2024 was 4.9%, increasing to 12.3% in Q1 2025 [7] Future Outlook - The company’s net profit forecasts for 2025 and 2026 have been raised to 1.33 billion yuan and 1.56 billion yuan, respectively, reflecting an increase of 9% and 15% from previous estimates [7] - The current stock price corresponds to a PE ratio of 23 for 2025, indicating a favorable valuation based on growth potential [7]

Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company has shown continuous improvement in operations, with significant growth in overseas sales. The total revenue for 2024 reached 16.5 billion yuan, a year-on-year increase of 7%, with net profit increasing by 32% [5][6] - The company is expected to maintain a strong growth trajectory, with an upward revision of net profit forecasts for 2025 and 2026 by 9% and 15% respectively, reflecting confidence in its product strength and market expansion [7] Summary by Sections Financial Performance - In Q4 2024, the company achieved a revenue of 6.3 billion yuan, a year-on-year increase of 27%, and net profit of 190 million yuan, a staggering increase of 2178% [5] - For Q1 2025, revenue was 3.9 billion yuan, up 11% year-on-year, with net profit around 470 million yuan, reflecting a 59% increase [5] Brand Performance - The dual-brand strategy (科沃斯 and 添可) continues to show growth, with revenues of 8.1 billion yuan each, representing increases of 5% and 11% respectively. Notably, overseas revenue grew by 13%, with European markets seeing increases of 52% and 64% for the respective brands [6] Profitability Metrics - The gross margin improved to 46.5% in 2024 and 49.7% in Q1 2025, driven by product and cost structure optimization. The net profit margin also improved to 4.9% in 2024 and 12.3% in Q1 2025 [7][21] Future Projections - The company is projected to achieve revenues of 18.4 billion yuan in 2025 and 20.3 billion yuan in 2026, with net profits expected to reach 1.3 billion yuan and 1.6 billion yuan respectively [9][19] - The report anticipates a continued positive trend in profitability, with a projected net profit margin of 7.2% in 2025 and 7.7% in 2026 [21] Valuation - The current stock price corresponds to a P/E ratio of 23 for 2025, 20 for 2026, and 17 for 2027, indicating a favorable valuation based on expected growth [7][9]