Core Viewpoint - The 618 shopping festival in 2023 saw a significant increase in transaction volume, with 453 brands achieving over 100 million yuan in sales, marking a 24% year-on-year growth. The logistics industry experienced a more manageable workload due to a longer promotional period and increased automation [1][2]. Group 1: Changes in the Logistics Industry - The 618 promotional period was extended to one month, divided into three rounds, leading to a more stable order volume and less pressure on logistics workers compared to previous years [3][4]. - The first peak of express delivery occurred earlier than usual, with a 14% increase in daily express volume around May 18-19, indicating a shift in consumer behavior [3][4]. - The average daily package volume at logistics points increased by approximately 15% post-first round of promotions, with daily collection reaching around 70 million packages [4]. Group 2: Automation and Technology Integration - The logistics industry is increasingly adopting automation to handle growing volumes, with many logistics points implementing automated sorting equipment to enhance capacity [7][8]. - The integration of technology has improved operational efficiency, with automated systems handling tasks that previously required significant manual labor, thus reducing the need for additional workforce during peak periods [7][8]. - Companies like Zhongtong Express have reported substantial investments in automation, with capabilities increasing from processing 10,000 packages per hour to over 50,000, significantly improving operational efficiency [8]. Group 3: Seasonal Product Trends - The types of products shipped during the 618 festival reflected seasonal demand, with a notable increase in summer-related items such as sun protection clothing and cooling products [5].