Core Insights - The ongoing high-temperature weather across multiple regions in the country has significantly boosted the "cooling economy," leading to a surge in demand for "cooling products" [1] Group 1: Demand for Cooling Products - Consumer demand for refreshing and health-protective products has surged due to high temperatures, with a notable increase in orders for tea beverages and other cooling drinks [2] - Sales data from JD.com indicates that the transaction volume for carbonated drinks and ice cream has increased by over 75% month-on-month, reflecting a shift in consumer focus from basic hydration to taste, exercise scenarios, and calorie considerations [2] Group 2: Cooling Apparel Trends - The popularity of "cooling apparel" has risen, with consumers frequently seen using sun umbrellas, portable fans, and wearing sun-protective clothing [4] - JD.com reported that during the "618" shopping festival, sales of original fiber sun-protective clothing increased by 150% year-on-year, while sales of high-SPF sunscreen rose by 140% [4] - The GMV for "heat prevention" products on the "What Worth Buying" platform grew by 65.13% year-on-year, with sun-protective clothing and accessories seeing over 40% month-on-month growth [4] Group 3: Surge in Smart Cooling Appliances - The demand for cooling appliances has accelerated, particularly in Northeast China, where air conditioner sales have skyrocketed, with a year-on-year increase of 418% [5] - In Heilongjiang Province, air conditioner sales increased sevenfold, while Jilin Province saw a fourfold increase, and Liaoning Province experienced a doubling of sales [5] - Consumers are increasingly seeking multifunctional appliances, with AI energy-saving air conditioners and fresh air systems seeing order volumes increase by over five times [5][7] Group 4: Tourism as a Cooling Necessity - The desire to find cooler destinations has become a necessity for summer tourism, with various regions reporting increased visitor numbers [8] - The Songhua Lake resort area in Jilin City has welcomed over 150,000 visitors since the start of summer, marking a 20% year-on-year increase [10] - Popular summer activities include outdoor sports and cultural experiences, with a notable rise in interest for destinations that offer natural cooling environments [10]