Performance Highlights - Total revenue for the first half of 2025 reached 3.14 billion CNY, with overseas revenue growth of 92% [5][4] - Gross profit for the same period was 12.14 billion CNY, resulting in a comprehensive gross profit margin of 15% [6][7] - Pre-tax profit amounted to 20.05 billion CNY, indicating a significant increase [9] Business Strategy - The company focuses on "global IP product distribution and operation" in the gaming sector, leveraging AI technology to enhance game publishing through precise marketing and long-cycle operations [12][71] - The "Five Steps of Game Publishing" strategy is being steadily advanced, achieving breakthroughs in mini-program games and overseas market distribution [14] IP Development - Continuous innovation and iteration of classic IPs are being pursued, with notable examples including "Legend," "Hot Blood Jianghu," and "Miracle MU" [17][23] - The company collaborates with Century Huatong and Kaiying Network to create a comprehensive industrial chain for the "Legend" IP games, successfully transitioning from PC to mobile platforms [18][20] Global Market Expansion - The company has successfully launched and operated 11 different language versions of games in international markets, with over 30 multilingual games achieving top rankings on platforms like iOS and Google Play [34][32] - The brand "Game Lovin" was established in 2025 to signify the company's global expansion and commitment to gaming [37] AI Integration - The company emphasizes the application and innovation of AI technology in gaming, viewing it as a core driver for enhancing user experience and operational efficiency [38][71] - A proprietary AI analysis system, "He Tu," and a media management system, "Luo Shu," have been developed to optimize business processes [39][40] New Consumer Segment - The company is expanding into new consumer segments, including fast food and trendy toys, leveraging insights from terminal users [42] - The brand "Zhazhahui" was launched in 2020, achieving leading sales in its category [44] Social Responsibility - The company has engaged in various social responsibility initiatives, including donations and educational support, reflecting its commitment to community welfare [49][56] Future Outlook - The company aims to maintain high-quality development by deepening its gaming ecosystem and diversifying its IP matrix [64] - Continued integration of AI technology is expected to enhance operational efficiency and user retention [65]