Core Viewpoint - The gaming industry is experiencing a significant boost due to stable approval of game licenses, a recovery in monthly market conditions, and accelerated AI implementation, forming a triple driving force for the sector [1][3]. Group 1: Industry Overview - In August 2025, a total of 166 domestic games were approved, marking a new monthly high for the year, with 107 mobile games, 39 casual puzzle games, and 1 PS5 game included [1]. - The actual sales revenue of China's gaming market in July 2025 reached 29.084 billion yuan, with a month-on-month increase of 8.14% and a year-on-year increase of 4.62% [1]. - The mobile gaming sector generated 21.36 billion yuan in July, reflecting a month-on-month growth of 6.36% and a year-on-year growth of 0.92% [1]. Group 2: Company Performance - Giant Network (002558.SZ) reported a revenue of 1.662 billion yuan in H1 2025, up 16.47% year-on-year, with a mobile gaming revenue growth of 21.56% and a gross margin of 91.92% [2]. - 37 Interactive Entertainment (002555.SZ) achieved a revenue of 8.486 billion yuan and a net profit of 1.4 billion yuan in H1 2025, with a focus on a diversified and global operational framework [2]. - Kaiying Network (002517.SZ) recorded a revenue of 2.578 billion yuan and a net profit of 950 million yuan in H1 2025, continuing its strategy of long-cycle products and IP reserves [2]. Group 3: Investment Recommendations - The normalization of game license approvals and the release of new products during the summer season are expected to support performance in the short term [3]. - AI technology is anticipated to reshape research and operations, leading to cost reduction and content upgrades in the mid-term [3]. - Long-term growth opportunities are expected from the expansion of gaming products overseas [3].

Performance Summary - The company achieved operating revenue of 2.578 billion yuan in the first half of 2025, a year-on-year increase of 0.89% [1] - The net profit attributable to shareholders reached 950 million yuan, up 17.41% year-on-year, with a fully diluted EPS of 0.44 yuan [1] - In Q2 2025, the company reported a single-quarter operating revenue of 1.225 billion yuan, a decrease of 1.8% year-on-year, while the net profit attributable to shareholders was 432 million yuan, an increase of 12.8% year-on-year, corresponding to a diluted EPS of 0.20 yuan [1] Product Development and International Expansion - The company's product matrix includes retro-themed games and innovative premium titles, with notable products such as "Original Legend," "Angel Battle," and "Dragon Valley World" in the retro category, and "Three Kingdoms: The World Returns," "Douluo Continent: The Legend of Evil," and "Tomb Raider: The Journey" in the innovative category [1] - The overseas business saw significant growth, with "Sword and Fairy: A New Beginning" topping the iOS free charts in Macau and achieving high rankings in Taiwan and Hong Kong, leading to overseas operating revenue of 202 million yuan, a year-on-year increase of 59.6% [1] AI and New Business Initiatives - The company is advancing AI applications with its self-developed "Dream Weaving" model and the launch of the AI industrial pipeline "SOON," which automates the entire process from art asset generation to code deployment [2] - The "Legend Box" community platform is being developed to integrate various gaming elements, including live streaming, esports, and short dramas, aiming to enrich the content ecosystem and create new growth points [2] - The digital asset platform "Shiyuan Cube" combines blockchain, Web 3.0, and AI technologies to build a marketing ecosystem for digital art, promoting consumption in cultural tourism through a "digital assets + real economy" model [2]

Investment Rating - The report maintains a "Buy" rating for the company, expecting its stock price to outperform the benchmark index by more than 15% [3][11]. Core Insights - The company reported stable profit growth in its 2025 mid-year report, with a revenue of 2.578 billion yuan, a year-on-year increase of 0.89%, and a net profit attributable to shareholders of 950 million yuan, up 17.41% year-on-year [1]. - The company has a strong product and IP reserve, with significant growth in overseas revenue, and is actively expanding into the AI industry [2]. - The company has announced a share repurchase plan, intending to buy back 0.16%-0.32% of its total shares with a total fund of 100 to 200 million yuan, at a price not exceeding 29.33 yuan per share [1]. Financial Performance Summary - For the first half of 2025, the company achieved a revenue of 2.578 billion yuan, with a net profit of 950 million yuan, and a non-recurring net profit of 939 million yuan, reflecting year-on-year increases of 17.41% and 17.18% respectively [1]. - The second quarter of 2025 saw a revenue of 1.225 billion yuan, a decrease of 1.80% year-on-year, while the net profit was 432 million yuan, an increase of 12.79% year-on-year [1]. - The company’s overseas game revenue reached 202 million yuan in the first half of 2025, marking a year-on-year increase of 59.57% [2]. Product and Market Strategy - The company has established a competitive edge in retro-themed games, with successful titles such as "Original Legend" and "Angel Battle" [2]. - The company is actively developing new products, with several titles like "Tomb Raider: Journey" and "Three Kingdoms: The World at Heart" already approved for release [2]. - The company is investing in AI technology, launching a game AI development platform "SOON" to enhance development efficiency and exploring AI applications in gaming [2]. Earnings Forecast - The company is expected to have an EPS of 1.05 yuan in 2025, 1.19 yuan in 2026, and 1.35 yuan in 2027, with corresponding P/E ratios of 21, 19, and 17 respectively [3].

Core Viewpoint - The year 2025 marks a milestone for the company, achieving a significant turnaround with a net profit of RMB 650 million in the first half, compared to a net loss of RMB 385 million in the same period last year, indicating robust business fundamentals and a successful strategic transition [1][2]. Group 1: AI+Game Strategy - The company has fully implemented its "AI+Game" strategy, enhancing marketing and operational efficiency through deep integration of AI technology across the game distribution and operation chain [2]. - The self-developed intelligent advertising system "Luoshu" and analysis system "Hetu" have significantly improved advertising precision and resource utilization [2]. - AI applications extend to user operations and customer service, optimizing user retention and payment conversion through behavior prediction and personalized recommendations [2]. Group 2: Overseas Market Growth - The rapid expansion of high-margin overseas business has become a new highlight for the company's performance, with successful game launches in various international markets [3]. - The company has successfully launched over 30 multilingual products in regions such as Southeast Asia, Hong Kong, Macau, Taiwan, Japan, South Korea, Europe, and the Middle East [3]. - Recent game releases, such as "Hot Blood Jianghu: Return," have achieved top rankings in multiple countries, showcasing the company's adaptability and global influence [3]. Group 3: Core Product Maturity - The company has developed a portfolio of mature products that provide stable revenue and user bases, significantly reducing customer acquisition costs [4]. - Classic game titles like "Legend," "Miracle MU," and "Hot Blood Jianghu" continue to contribute stable revenue streams and user engagement [4]. Group 4: Strategic Investments and Collaborations - The company enhances ecological synergy and resource integration through financial asset investments and strategic collaborations, focusing on deep cooperation within the gaming industry, IP development, and AI technology [6]. - The company has accumulated a substantial IP reserve, including over ten major IPs, ensuring a continuous pipeline of new game releases and maintaining brand relevance [6]. Group 5: Brand and Strategic Transformation - The company has officially changed its name from "Zhongxu Future" to "Tanwan," aligning its brand with market recognition and enhancing brand value [7]. - This rebranding reflects a strategic transformation aimed at improving competitiveness in both domestic and international markets [7]. - The company has established a clear and sustainable growth model through AI empowerment, overseas expansion, core business optimization, and strategic investments [7].

Summary of Key Points from the Conference Call Company Overview - **Company**: Kaiying Network - **Industry**: Gaming Core Business and Strategic Direction - Kaiying Network focuses on the gaming industry, relying on four core businesses: R&D, publishing, investment, and IP management, aiming to create high-quality games [2][5] - The XY publishing platform has launched over 100 premium mobile games across various genres, including role-playing and simulation [2][6] Financial Performance - In the first half of 2025, Kaiying Network achieved a revenue of 2.578 billion yuan, a year-on-year increase of 0.89%, and a net profit attributable to shareholders of 950 million yuan, up 17.41% [3] - Total assets reached 10.036 billion yuan, growing by 25.04% compared to the end of the previous year [3] Global Expansion and Revenue Growth - The company actively pursued global publishing, with overseas revenue of 202 million yuan, a year-on-year increase of 59.57% [4][13] - Successful games in overseas markets include "Monster Alliance," "MU Immortal," and "Party Uncontrolled," achieving top rankings in various regions [4][13] IP Strategy - The company has accumulated numerous well-known IP licenses, including "Mobile Suit Gundam" and "Overlord," and is incubating original IPs rooted in traditional Chinese culture [2][7] - Plans to expand IP through short dramas, cultural tourism, and international strategies [2][7] AI and AR Developments - Launched an AR full-process development platform for the gaming industry, significantly shortening development cycles [2][8] - Introduced the "Warm Heart Valley Dream Journey" AR brand and the "Dapeng AR glasses," integrating AI for intelligent interaction [2][8] Future Product Development - The Eve product aims to build long-term emotional connections using a self-developed multi-modal interaction system, with a female version planned for Q4 2025 [10][12] - The company plans to continue launching new products and enhancing AI applications to drive growth [9] Shareholder Engagement and Financial Policies - Major shareholders and executives committed to not reducing their holdings for five years and used dividends for share buybacks, totaling 131 million yuan [4][14] - The company plans to distribute 214 million yuan in cash dividends as part of its profit distribution plan for 2024 [4][14] Market Trends and Competitive Landscape - The gaming industry is experiencing increased competition, with rising user acquisition costs due to a surge in game approvals and support from the government [27][28] - The company is diversifying its marketing strategies, including leveraging live streaming for promotion [27] Future Growth Areas - Future growth will focus on enhancing existing products, particularly nostalgic games, and expanding new product categories [27] - The company aims to strengthen its position in the "Legend Box" platform and enhance user engagement [30][31] Conclusion - Kaiying Network is strategically positioned in the gaming industry with a focus on high-quality game development, global expansion, and innovative use of technology, while maintaining strong financial health and shareholder engagement [2][3][4][5][6][7][8][9][10][12][14][27][28][30][31]

Core Viewpoint - The report highlights the strong performance of Kaiying Network in H1 2025, driven by the growth of its game box and overseas business, and suggests a buy rating due to the company's increasing investment value through share repurchase and management confidence in future growth [1][5]. Financial Performance - In H1 2025, the company achieved revenue of 2.578 billion yuan, a year-on-year increase of 0.89%, and a net profit attributable to shareholders of 950 million yuan, up 17.41% [2]. - In Q2 2025, revenue was 1.225 billion yuan, a decline of 1.80% year-on-year, while net profit increased by 12.79% to 432 million yuan [2]. Business Growth Drivers - The growth in revenue and net profit is attributed to: 1. Steady operation of classic games like "Original Legend" and "Angel Battle" [2]. 2. Significant growth in game box services, with a 65.33% increase in revenue from information services [2]. 3. Strong overseas performance, with international revenue reaching 202 million yuan, a 59.57% increase, driven by successful game launches [2]. Future Outlook - The company expects the performance of game boxes to gradually improve starting Q3 2025, following exclusive IP authorizations and partnerships with other gaming companies [3]. - The company has a robust pipeline of games across various genres, with 14 games approved for release from January to August 2025 [4]. AI and Technology Initiatives - The company is diversifying into AI, launching an AI development platform for the gaming industry and investing in VR hardware and AI applications [4]. Share Repurchase and Management Confidence - The company plans to repurchase shares with a total fund of 100 million to 200 million yuan, aiming to enhance investment value [5]. - Management has committed to not selling shares from 2024 to 2028 and has already begun increasing their holdings [5]. Earnings Forecast - Revenue projections for 2025-2027 are 6.14 billion, 6.77 billion, and 7.47 billion yuan, with corresponding growth rates of 19.9%, 10.3%, and 10.4% [6]. - Net profit forecasts for the same period are 2.19 billion, 2.52 billion, and 2.82 billion yuan, with growth rates of 34.5%, 14.9%, and 11.9% [6].

Investment Rating - The report assigns a rating of "Buy" to the company [6][20]. Core Views - The company is expected to enter a new product cycle in 2025, with significant performance improvements anticipated due to AI optimization in marketing materials and advertising algorithms for its games [2][20]. - The company has a rich reserve of new games and is leveraging AI and overseas expansion for long-term growth [20][46]. Financial Summary - Total revenue projections (in million RMB): - 2023A: 6,514.59 - 2024A: 5,580.11 - 2025E: 5,863.55 - 2026E: 7,373.20 - 2027E: 8,434.64 - Net profit projections (in million RMB): - 2023A: 235.49 - 2024A: -3.62 - 2025E: 988.53 - 2026E: 967.14 - 2027E: 1,112.63 - The company is expected to achieve an EPS of 1.85, 1.81, and 2.08 for the years 2025-2027, respectively [4][11][16]. Business Overview - The company, established in 2015, is a leading internet enterprise in China that integrates research, operation, and promotion, with over 380 game products and more than 600 million registered users [21][24]. - The company has a strong focus on classic IP long-term operations and is continuously exploring new IPs and game genres [32][36]. AI and Efficiency - The company emphasizes the application of AI technology in game development and distribution, utilizing self-developed systems to enhance operational efficiency [39][40]. - A recent investment in an AI technology company aims to optimize the entire game development and operation process [42][43]. New Game Pipeline - The company has a robust pipeline of new games, including titles based on popular IPs such as "Legend," "Miracle," and "Douluo Dalu," which are expected to drive revenue growth in the coming years [47][48].

Investment Rating - The investment rating for the company is "Outperform the Market" [6][19]. Core Views - The company has shown steady revenue growth, with a 0.89% year-on-year increase in revenue to 2.578 billion yuan in the first half of 2025, and a 17.41% increase in net profit to 950 million yuan [1][10]. - The product matrix is continuously enriched, with significant growth in overseas business, achieving a 59.6% year-on-year increase in overseas revenue to 202 million yuan [2][14]. - The company is advancing AI applications, launching self-developed AI platforms and new business models, which are expected to create new growth curves [3][19]. Financial Performance - In the first half of 2025, the company achieved a total revenue of 2.578 billion yuan, with a net profit of 950 million yuan, leading to a diluted EPS of 0.44 yuan [1][10]. - For Q2 2025, the company reported a revenue of 1.225 billion yuan, a 1.8% decrease year-on-year, while net profit increased by 12.8% to 432 million yuan [1][10]. - The financial forecast for 2025, 2026, and 2027 projects net profits of 2.268 billion yuan, 2.432 billion yuan, and 2.661 billion yuan respectively, with corresponding diluted EPS of 1.05 yuan, 1.13 yuan, and 1.24 yuan [19][21]. Product and Market Development - The product lineup includes both nostalgic and innovative categories, with successful titles in both segments contributing to revenue growth [2][14]. - The overseas performance of the game "Xianjian Qixia Chuan: New Beginning" has been notable, achieving top rankings in various app stores, which has significantly boosted overseas revenue [2][14]. - The company is also focusing on AI-driven game development and community platforms, which are expected to enhance user engagement and create new revenue streams [3][19].

Core Insights - The company reported its mid-year results for 2025, showing a revenue of 2.578 billion yuan, a year-on-year increase of 0.89%, and a net profit attributable to shareholders of 950 million yuan, up 17.41% year-on-year [1] Revenue Performance - The revenue growth in 1H25 was primarily driven by the long-term operation of classic IPs and the successful overseas launch of new games. Notable titles contributing to revenue include "Original Legend," "Blood of the Heroes," and "Sword and Fairy: New Beginnings." The overseas revenue reached 202 million yuan, a significant increase of 59.6% year-on-year [2] Cost Management - The company demonstrated a clear optimization in sales expenses, with Q2 2025 sales expenses amounting to 407 million yuan, down 13.69% year-on-year. The gross margin for Q2 2025 was 81.07%, reflecting a slight decrease of 0.91 percentage points year-on-year [2] R&D Investment - R&D expenses for Q2 2025 were 134 million yuan, representing a year-on-year increase of 13.59%. The company continues to prioritize R&D, particularly in AI projects, leading to an increase in both expenses and expense ratio [3] Management Expenses - Management expenses for Q2 2025 were 38 million yuan, down 13.87% year-on-year, with an expense ratio of 3.12% [4] Product Development - The company is enhancing user experience through the "Legend Box," which serves as a vertical ecosystem for players of legendary games, offering various functionalities such as game downloads and live interactions [5] Future Outlook - The company has a rich reserve of multi-dimensional IPs and is leveraging AI technology to optimize its product matrix. Upcoming games based on top IPs like "Douluo Dalu" and "Tomb Raider" are expected to launch within the year [6] Investment Recommendation - The company is expected to benefit from a robust product line and AI projects, with projected revenues of 6.1 billion yuan, 7.1 billion yuan, and 7.8 billion yuan for 2025-2027, and net profits of 2.1 billion yuan, 2.5 billion yuan, and 2.8 billion yuan respectively [7]

Performance Highlights - Total revenue for the first half of 2025 reached 3.14 billion CNY, with overseas revenue growth of 92% [5][4] - Gross profit for the same period was 12.14 billion CNY, resulting in a comprehensive gross profit margin of 15% [6][7] - Pre-tax profit amounted to 20.05 billion CNY, indicating a significant increase [9] Business Strategy - The company focuses on "global IP product distribution and operation" in the gaming sector, leveraging AI technology to enhance game publishing through precise marketing and long-cycle operations [12][71] - The "Five Steps of Game Publishing" strategy is being steadily advanced, achieving breakthroughs in mini-program games and overseas market distribution [14] IP Development - Continuous innovation and iteration of classic IPs are being pursued, with notable examples including "Legend," "Hot Blood Jianghu," and "Miracle MU" [17][23] - The company collaborates with Century Huatong and Kaiying Network to create a comprehensive industrial chain for the "Legend" IP games, successfully transitioning from PC to mobile platforms [18][20] Global Market Expansion - The company has successfully launched and operated 11 different language versions of games in international markets, with over 30 multilingual games achieving top rankings on platforms like iOS and Google Play [34][32] - The brand "Game Lovin" was established in 2025 to signify the company's global expansion and commitment to gaming [37] AI Integration - The company emphasizes the application and innovation of AI technology in gaming, viewing it as a core driver for enhancing user experience and operational efficiency [38][71] - A proprietary AI analysis system, "He Tu," and a media management system, "Luo Shu," have been developed to optimize business processes [39][40] New Consumer Segment - The company is expanding into new consumer segments, including fast food and trendy toys, leveraging insights from terminal users [42] - The brand "Zhazhahui" was launched in 2020, achieving leading sales in its category [44] Social Responsibility - The company has engaged in various social responsibility initiatives, including donations and educational support, reflecting its commitment to community welfare [49][56] Future Outlook - The company aims to maintain high-quality development by deepening its gaming ecosystem and diversifying its IP matrix [64] - Continued integration of AI technology is expected to enhance operational efficiency and user retention [65]